British Airways Visit Mum Social Media Presentation - Fall 2016
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“A Ticket to Visit Mum” Social Media Marketing Plan Presented by Andrea Kwamya
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Transcript of British Airways Visit Mum Social Media Presentation - Fall 2016
“A Ticket to Visit Mum”Social Media Marketing Plan
Presented by Andrea Kwamya
Visit Mum
“We’re making it easier for you to give your Mum the ultimate gift. Yourself.”
Banner Ads
Website Promotions
“ A More enjoyable trip• Family-sized rewards• Bollywood films and much more• Affordable seat upgrade• Variety of Indian and special meals
for pre-order”
Target Audience
Social Media Channels
Google+LinkedIn
YouTubePinterest
IntegratedMarketing
“Social media contests should focus on experiences not giveaways.”-Brielle Jaekel, Mobile Marketer
‘Visit Mum’ Audience Activation
Campaign Analysis
Effective Engagement
Missed OpportunitiesVs.
Thank You
Question?
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