Britannia- Csr Initiatives

8/12/2019 Britannia- Csr Initiatives

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CSR INITIATIVES

Britannia one of the Indias largest food brands recognized for its best and

innovative products, services and marketing. In the year 1892 the company was

started in Calcutta with just Rs. 295 and today the company is known as

Britannia. In context to CSR initiatives has focused upon health care sector, by

providing healthy food products at minimal prices and with best quality.

Corporate Citizenship: Britannia industry is very much committed towards to be a

good corporate citizen not only by obliging the terms and conditions of the law

but also actively participate in the development of society and working towards

the improvement of quality of life of the people where industry operates.

Company has Undertaken community development issues as by organizing health

and family welfare programs, clean drinking water, providing free education to

the poor people. Company has integrated these social responsibility practices with

the business plan of the company. Britannia industry has been engaged in

developing social accounting programs and to carry out social audit of their social

initiatives.

For Company, CSR means Corporate Sustainable Responsibility and this means

embedding CSR into its business model. This covers the two broad areas of food-

based solutions to increasing nutrition as well as energy conservation, which

includes waste management. The solid waste management system of your

Company is a first of its kind initiative and works on the credo of reduce,recycle

and re-use. The Companys Executive Office in Bangalore is a Zero Waste

generator unit. An effective system of segregation at source has been put in

place and practiced by all employees in the CompanysExecutive Office. The dry

waste is converted into paper through collaboration with Khadi Gram Udyog.

The wet waste is processed in an eco-centre on campus and 350 kgs of it is

composted into manure on a daily basis. As shared earlier, your Companys

commitment to health includes removal of harmful ingredients such as transfats

from its recipes and addition of micronutrients (vitamins and minerals). This has

been achieved through active redesign of recipes. Products like NutriChoice

Diabetic Friendly Essentialshave also been introduced.


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During 2012-13, your Company continued its partnership with Karnataka

Nutrition Mission in 2 villages to comprehensively address health and nutrition

concerns of children, adolescent girls, pregnant and lactating women. Part of the

program was to provide biscuits fortified with micronutrients to the target

audience. A study done amongst children (6-12 years) and adolescent girls (11-18

years) who consumed the fortified biscuits for 4 months has shown an

improvement in anthropometric parameters like height and weight and a reduction

in anemia. This work will continue till December 2013 when the project report

will be presented to the Karnataka State Government. As mentioned in previous

reports, the BritanniaNutrition Foundationwas set up with the belief that every

child in India has the right to growth and development through good food - every

day.

The Foundation disseminates scientific knowledge in the area of nutrition, builds

awareness of the massive malnutrition challenge and its solutions and creates a

platform for multi-sectorial dialogue and informed action. In September 2012, as

part of the national nutrition week, the Foundation partnered a leading English

news channel to produce and air a 4 week series titled India@65:The Nutrition

Challenge.

The pa r t ne r s h i p your Company has c r ea t ed wi t h G l oba l A l l i anc

e fo r Im pr ov ed Nutrition (GAIN) and the Naandi Foundation to supply iron

fortified Tiger biscuits to supplement the Mid-Day Meal pro gram

in schools, has been recognized as a unique program globally by

GAIN. This prompted the World Bank Institute to write a case study

and your Company was invited to make a commitment to the Clinton

Global Initiative, a non-partisan catalyst for action that brings together a

community of global leaders to devise and implement solutions for some of the

worlds pressing challenges like nutrition. Iron deficiency among Indian

children is a key cause of school dropouts as well as decreased productivity.

Based on the experience from the Britannia-GAIN- Naandi partnership, your

Company created a new offering for all consumers - Tiger Banana, a


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delightful banana biscuit fortified with vitamins and minerals In keeping with

its core essence of Swasth Khao Tan Man Jagao, your Company

cons t an t l y s t r i ves t o f i nd s us t a i nab l e oppor t un i t i e s t o d r i ve

home the message of nutrition and good food habits among children at the

right age.

Britannia is committed to help secure every ch i l d s r i gh t t o g r owt h

and development through good food every day. Its largest power brand,

Tiger, is also being rolled out, fortified with iron.

Your Company was also the first in the industry to remove trans fat

from most its biscuits as yet another meaningful step in offering products that

are both healthy and enjoyable.

Key focus areas of Britannia CSR

The three main CSR activities which the company focuses on are:

1. Children2. Health care3. Fighting Malnutrition

Britanniasalso has partnerships with other organizations for its CSR activities.

Naming few the organisations such as:

1. NGOslike The Navjyoti foundation2. GAINS ( global alliance for improved nutrition)3. UNWFP ( united nationsworld food programmes)4. WBI ( world bank institute)


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Britannia Nutrition Foundation

To secure Every Childs Right to Growth and Development through Right 2

Nutrition

Britannia Nutrition Foundation (BNF) seeks to address the issue of child

malnutrition amongst Indias underprivileged population by providing food-based

solutions, increasing awareness on the poor status of malnutrition and advocating

for their right to nutrition. BNF leverages its scientific knowledge and wide

stakeholder network to focus on the developmental challenges around child

malnutrition. Food-based solutions program: delivers iron fortified biscuits as a

mid-morning snack across public schools. The program complements the

governments mid-day meal scheme and is conducted in partnership with GlobaL

Alliance for Improved Nutrition (GAIN) and field implementers such as Naandi

Foundation.

Awareness building initiatives: aim to bridge the knowledge gap around

malnutrition. BNF conducts an annual symposium during the national nutrition

week and this event acts as a step towards creating a platform for action. Eminent

speakers and key stakeholders from the field of economics, social development,

medicine and nutrition attend the event.

Objective of the Britannia Nutrition Foundation (BNF)

Setting up the Britannia Nutrition Foundation was a small step that we took to

address the issue regarding child malnutrition. Britannia Nutrition Foundation is

an independent, autonomous, non-profit entity that will leverage the strength

through Britannias wide stakeholder network to address the issue of Child

Nutrition. We see BNF working proactively to secure every childs right to

growth and development through catalyzing thought and action that drives a

meaningful nutrition agenda.

Britannia - Navjyoti India Foundation

A meeting was held with the parents to tell them

the importance of Iron and to take their consent


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on the intervention

A test was conducted on 282 children, out of

which 151 were suffering from anemia (Hb level

ranging from 5 gm% to 11 gm%),

The other 132 children had normal Hb levels

but their Serum Ferritin and Total Iron Binding

capacity was low.

Fortified biscuits were given to these children

regularly for 90 days

Final test was conducted on 139 children Hb

levels raised from 9 gm% to 12.48 gm%

Britannia- Csr Initiatives

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