Britain from Above: Angharad Williams (BfA/RCAHMW)
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www.britainfromabove.org.uk/c y Prydain Oddi Fry Britain from Above
Transcript of Britain from Above: Angharad Williams (BfA/RCAHMW)
www.britainfromabove.org.uk/cy
Prydain Oddi FryBritain from Above
The Aerofilms collection
Key aims of the project
• A preservation programme to conserve, digitise and catalogue 95,000 negatives from the earliest part of the collection – 1919 - 1953
• Free online access to digital images via a dedicated website
• Virtual volunteering and outreach activities focused around the historic images
• A programme of exhibitions to celebrate the project and promote the collection
• A publication telling the Aerofilms story to tie in with the exhibitions programme
• Evaluation Strategy and Implementation Plan developed
• Evaluation activities carried out during the project
• Information gathering and analysis
• Project Evaluation Report
Measuring success
Britain from Above website
Britain from Above website - groups
Britain from Above website - adding content
Traffic to the site has exceeded expectations‘It’s been widely more successful than I thought it would be … in terms ofhow many people are looking on the website, you know it is phenomenal
and not something I would have anticipated’ [Stakeholder]
Traffic to the website
A steadily growing, committed user-base
The Activity Plan set out the work to be delivered by the three partners during the project:
– Virtual volunteering– Community group projects– Educational resources and careers events – Events and conferences– Talks and presentations– Publication – Exhibitions and related activities
Britain from Above Activities
Virtual-Volunteers
Locating unidentified images
Virtual-Volunteers
Super-Users From ‘online community’ to ‘community online’ (Kozinet 2010)
Promoting digital inclusion - Piloting the Internet
iTea and Biscuits
Engaging older users - improving web-confidence
Website user:‘A lot of gents my age were all a bit late to the computer age … so [the BfA site] came at the right time with my computer knowledge and using Google and all this business. Everything came together quite well.’
Piloting the Internet - engaging older users
The website successfully captured older users - website use by over 65s increased significantly over time
The website was accessible to older users but…..
• Heavily male dominated
user base
• Less ethnically diverse than
nationally
A diverse audience in some respects,
not in others
Geographically diverse audience with a growing number from overseas
A diverse audience in some respects,
not in others
Online motivational activities
• Feeding traffic to
the site
• Realistic resourcing
required to support
use of social media
Successful use of Twitter
Community Projects
The Lighthouse, Glasgow
Trimsaran, nr Llanelli
RHS Tatton Garden Show
Artlink, West Yorkshire
Careers Day
Exhibition programme
Cardiff Airport
Exhibition-related activities: core to engaging family audiences
~4,500under16s
Diversifying the audience through exhibitions
1 in 10 BME visitors - 5 times the proportionrecorded in web audience
A hub for knowledge sharing and developing interests
Broadening the audience through ‘user-modes’
Broadening the audience through ‘user-modes’
• 10 Year Maintenance and Management Plan sets out the partners commitment to the– Original archive material and the digital
surrogates– Website and content– Continued promotion of the website
• An Aerofilms Management Board will be formed to continue to oversee the management of the collection and website
Legacy and the future
• Visitors found the website through search engines
• Social media drives young, newer audiences
• Recommendation drives older users
A successful mixed marketing campaign
Future use of the website?
Aerofilms: A History of Britain from Above
Publication
Only £15
Angharad Williams
Arweinydd y Tîm Ymgysylltu â'r Cyhoedd, CBHC
Public Engagement Team Leader, RCAHMW
[email protected] / [email protected]
Prydain Oddi FryBritain From Above
THE AEROFILMS PHOTOGRAPHIC COLLECTION 1919-1953
www.britainfromabove.org.uk/cy
