Brion Hickey – Director of Ecommerce

Travel with an insider

Viator • B 2 C global solution - Purchase tours and private guides online• All tours and guides handpicked and verified • Low price guarantee • 24/7 Support

ThemeData with context to add value

What is the context exactly? • We always question our data – does that look right?• We always ask - are those vendor tags firing correctly?• Debuggers are great for 1 page – but we have more than 1 page.

• Lets show some data with some context• This helped us take action and add value

• Desktop site only (we eventually did our m.viator.com) • 50k page audited (50k chunks are best for scale)• Audit score 86 out of 100 – We got a B ! I have had a 56 before : /• Pages tagged 99% - What is up with that 1%?• Lets take a look

• “about-us” page is missing a tag? • This accounts for a lot of traffic – ouch • This makes attribution difficult – ouch • What else is happening?

Not bad but what did we find?

• 26k pages have multiple tags – ouch• 13k pages affected – ouch

• Small % of tags at top. Not ideal for this tag type. • Larger group of tags located at middle of page – not ideal but looks ok• Smaller group of tags located at bottom – this is ideal

• 100 pages take 10-20 seconds to load• 1,300 take 6-10 seconds to load • Ultimately we have a good selection of pages to optimize

• How do we fix this? • How do I communicate this to engineering team?

• How do we fix this? • How do I communicate this to engineering team?

• All data is conceptualized into excel files • Each excel file provides the type of problem found and the page

URL that needs to be fixed. • Easy to send as a zip file and have engineering take a look and fix.

Easy