Bringing people together online – to share, to work, to learn So now I'm connected, now what?

bringing people together online – to share, to work, to learn

So now I'm connected, now

what?


LinkedIn

http://brainz.org


LinkedIn

www.tomfishburne.com


LinkedIn

http://brainz.org

“Perhaps one of the only real benefactors of the global recession so far is LinkedIn . . . .with more people than ever out of work globally . . . visitors up over 22% in January (2009) to over 7.7 million uniques in just the US . . . time spent on the website actually doubled . . .

has over 30 million active users . . .”


LinkedIn

“People with more than twenty connections are thirty-four times more likely to be approached with a job opportunity than people with less than five.”

Guy Kawasaki


LinkedIn

Using LinkedIn effectively

1. Complete your profile 2. Add connections 3. Make and ask for recommendations 4. Look up people and companies 5. Answer questions – establish

reputation 6. Help others


LinkedIn

1. Complete your profile

• Your LinkedIN profile has a high rank on Google

• That means it is PUBLIC• Make sure that your profile is as good as

your CV• Use a clear, up to date, smiling photo• Include former jobs and use keywords• Update regularly and never let it get out of

date


LinkedIn

ACTIVITY 1:1. Join LinkedIN

2. Complete your profile

3. Create your Headline


LinkedIn2. Add connections

• Because more connections = even more connections

– Replicate your offline network online– Reconnect with your old networks– Allow them to reconnect with you– Add contacts from other social networks

• The more connections you have the higher your profile will be ranked in LinkedIN's internal search engine.


LinkedIn

ACTIVITY 2a:1. Connect with two people

in the room2. Accept a connection

request


LinkedIn2. Add connections Invitations, Groups, Introductions & INmails• Write a personal Invitation message –

especially if you are introducing newcomers to LinkedIN.

• Use GROUPS– Join with your offline groups online– Connect with members in your area/interest– Find new groups (niches)

• To support – and so make new contacts• To support you and create your “team”

• Ask for an Introduction through a contact


LinkedIn

ACTIVITY 2b:1. Find and join a group


LinkedIn

3. Make and ask for recommendations

• Offer to recommend people you have worked with• Ask for recommendations showing how you added

value to a client or project using the STAR format– Situation/Task, Action and Results

• Keep it honest and clear Value of LinkedIN recommendations

• Be careful not to overdo reciprocal recommendations


LinkedIn

ACTIVITY 3:Send a recommendation OR a recommendation request

– using the STAR format:

– Situation/Task– Action– Results


LinkedIn

4. Look up people and companies “ …if using LinkedIn in these ways becomes a

common practice, we’re apt to see more truthful resumes.

There’s nothing more amusing than to find out that the candidate who claims to have caused some huge success was a total bozo who was just along for the ride.”

Guy Kawasaki


LinkedIn

4. Look up people and companies

All about LinkedIN Connections


LinkedIn

4. Look up people and companies

• Your company has a profile too!• Check out the profiles of those you will be

meeting to potentially do business with• Check out your competition• Check potential employees, freelancers & job

seekers• Use LinkedIn’s reference check tool

– ask anyone they've worked with for a reference


LinkedIn

ACTIVITY 4:

Create your

company profile


LinkedIn

5. Answer questions – establish reputation

• Answer questions. LinkedIn’s Answers feature• Ask for advice (that can be a good way of

attracting attention if questions are carefully chosen)

– I'm researching . . . – I'm looking for options . . . – I'm writing a paper/article . . . .


LinkedIn

5. Answer questions – establish reputation


LinkedIn

ACTIVITY 5:

Answer a Question


LinkedIn

6. Help others

“Help others. The best way to network is to help others succeed. They’ll never forget you, and you will be paid back ten-fold some day.

Use LinkedIn to help others — promote them, link to them, connect with them, recommend them, answer their questions.”

Leo Babauta


LinkedIN

• Think “Reputation” always• Be the one who makes Introductions• Keep it professional (be “social” elsewhere)• Remember, passwords don't always protect • Review once a week

The rules of engagement:


LinkedIN

• Present yourself as you do in public• Dress nicely = your avatar (photo)• Introduce yourself = your headline• Use your summary as your “elevator pitch”• Have a reason for people to contact you

The rules of engagement:


Using LinkedIN for Business:1. CHOOSE your groups2. NICHE your service3. REPLACE and REDUCE other tasks4. FOCUS – don't get distracted5. LINK together: networks, people, groups


Your Virtual Team:

1. Invitation to Group2. Introductions/Why?3. Tasks & Commitment4. Relationships & Goals5. Fulfilment & Farewell

5 adjourning(1975)

Dr Bruce Tuckman(1965)


Using LinkedIN for Business:BONUS SLIDES!!!

1. Should I get a Premium Account?2. What applications for my business?


Premium accounts = INmails

InMails: $50/mo for 10m, then $10 each

InMail enables you to contact without email, but can be blocked.

Research the person & study their profile, to word INmail

Your InMail score tells you how successful you are at getting through to complete strangers.

If people are in a LinkedIn group, contact them that way.

Be patient, do not abuse the system. Do not advertise yourself in groups that you join. Search for jobs and contact people directly.

Do not withdraw InMails, let them expire and get the credit back.


Premium accounts = INmails

Some people WANT to receive inmails. . . .

. . . and some don't


LinkedIN Applications

Bringing people together online – to share, to work, to learn So now I'm connected, now what?

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