Bringing Content and Community Together
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Bringing Content and Community Together
Transcript of Bringing Content and Community Together
Bringing Content and Community Together
marketing director @TINT
#design #analytics
@yes
linkedin.com/in/growth
soundcloud.com/tintNATHAN ZARU
cofounder @TINT
#CTO #content
@aitharaju
NIKHIL AITHARAJU
social media marketing software
digital experiences + social hubs
self serve, super flexible
@TINT
1. Content Marketing for 2016
I want you to reimagine how you do content.
Content used to be about making stuff.
“Blog”
Content has become multimedia and multichannel.
Video, Podcast, Apps
Now content is not about simply making stuff. You need to make stuff
for a specific audience and build it for a specific medium.
This begs the question… who is your audience?
Choose your audience. Figure out something they really care about and
get behind it.
Upshot: Relevant and targeted content is the
#1 prerequisite for great SEO.
2. Social Media for 2016
Social media is our new communications infrastructure.
It enables people to connect with other people that they choose to
connect with.
Social media is your direct line of communication with the people for
which you create content!
So… Is social media a sales channel?
NO
Social media enables you to grow and evangelize an audience, which is good for business. But hard selling
absolutely forbidden.
You already made great content that is about the thing your audience cares
so much about.
So, social media is about enabling your audience to become a more
awesome version of themselves, with and through your content.
Your job is to keep them in the loop, that's why it's called an “update”.
Publish every tweet, post, picture as if you were sending it directly to a friend.
3. Growth & Distribution
If a community manager tweets something funny in the woods, will
anyone hear them grin?
You can't spend all your time making content without also working on innovative ways to bring it to the
people that care.
Success is making both a content machine and a distribution machine.
The key to distribution is building up relationships with other channels that
have a similar audience.
“Only the best 0.1% of content can go “viral” without a pre-existing community.” via @randfish
OR
4. Bringing Content & Social Together
Social media is just media built for the latest version of the internet.
To do well with social & content you have to have a foundation in both
media production and social distribution.
Here is your litmus test:
Imagine every fan, follower, subscriber, and like came from people who are already evangelical customers. You
can't sell them anything more, because they have already been sold.
Then what?
Make super awesome sh!t and then tell them about it.
It's no surprise the best brands on social are also the best with content, because they are good at making
super awesome sh!t.
Targeted content + genuine social = a trustworthy and compelling brand
5. Key Lessons
Content starts with your customer. Identify a specific profile and make
multimedia for them.
Social media is not for selling. It's about identifying with your audience and
enabling them to be more awesome.
Content strategy is the foundation for social strategy, and social strategy is the foundation for content strategy.
7 examples of successful hashtag campaigns http://bit.ly/1L5Nlma
The marketers guide to community driven content http://bit.ly/1IZf9oh
How to get the most mileage out of your content http://bit.ly/1UD1ATR
Better than banner ads: smart ways to spend your ad dollars http://bit.ly/1f81X8R
How to distribute your blogs http://bit.ly/1hyb8RX
The CMOs guide to building a lean content team http://bit.ly/1Tu6GPV
How to pick a good hashtag http://bit.ly/1Mkl9gP
9 social media tips to promote your next event http://bit.ly/1WiVHNw
8 brands effectively leveraging user generated content http://bit.ly/1MockUV
The Social Studies podcast https://soundcloud.com/tint
Resources
