"Bringing Clinically Accurate Data into the Hands of Consumers for the First 1000 Days of Life" -...

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Hyperwellbeing | Bloomlife | @pendersj (c) 2016 Bloomlife, Inc.

Transcript of "Bringing Clinically Accurate Data into the Hands of Consumers for the First 1000 Days of Life" -...

Page 1: "Bringing Clinically Accurate Data into the Hands of Consumers for the First 1000 Days of Life" - Julien Penders (Co-Founder/COO, Bloom Technologies)

(c) 2016 Bloomlife, Inc.Hyperwellbeing | Bloomlife | @pendersj

Page 2: "Bringing Clinically Accurate Data into the Hands of Consumers for the First 1000 Days of Life" - Julien Penders (Co-Founder/COO, Bloom Technologies)

San Francisco, 2016 bloomlife.com

Page 3: "Bringing Clinically Accurate Data into the Hands of Consumers for the First 1000 Days of Life" - Julien Penders (Co-Founder/COO, Bloom Technologies)

Bringing clinically accurate data into the hands of consumers for the first 1000 days of life

Julien PendersCo-Founder & COO

@pendersj

Hyperwellbeing, Mountain View, Nov 14-16 2016 bloomlife.com

Page 4: "Bringing Clinically Accurate Data into the Hands of Consumers for the First 1000 Days of Life" - Julien Penders (Co-Founder/COO, Bloom Technologies)

(c) 2016 Bloomlife, Inc.Hyperwellbeing | Bloomlife | @pendersj

Page 5: "Bringing Clinically Accurate Data into the Hands of Consumers for the First 1000 Days of Life" - Julien Penders (Co-Founder/COO, Bloom Technologies)

(c) 2016 Bloomlife, Inc.Hyperwellbeing | Bloomlife | @pendersj

Page 6: "Bringing Clinically Accurate Data into the Hands of Consumers for the First 1000 Days of Life" - Julien Penders (Co-Founder/COO, Bloom Technologies)

(c) 2016 Bloomlife, Inc.

15 million

Hyperwellbeing | Bloomlife | @pendersj

Page 7: "Bringing Clinically Accurate Data into the Hands of Consumers for the First 1000 Days of Life" - Julien Penders (Co-Founder/COO, Bloom Technologies)

(c) 2016 Bloomlife, Inc.

#1 killer

Hyperwellbeing | Bloomlife | @pendersj

Page 8: "Bringing Clinically Accurate Data into the Hands of Consumers for the First 1000 Days of Life" - Julien Penders (Co-Founder/COO, Bloom Technologies)

(c) 2016 Bloomlife, Inc.

Technology has not kept pace with needs of healthcare providers and women

Hyperwellbeing | Bloomlife | @pendersj

Page 9: "Bringing Clinically Accurate Data into the Hands of Consumers for the First 1000 Days of Life" - Julien Penders (Co-Founder/COO, Bloom Technologies)

(c) 2016 Bloomlife, Inc.Hyperwellbeing | Bloomlife | @pendersj

Page 10: "Bringing Clinically Accurate Data into the Hands of Consumers for the First 1000 Days of Life" - Julien Penders (Co-Founder/COO, Bloom Technologies)

(c) 2016 Bloomlife, Inc.

Clinical grade data with the convenience

of an app for comprehensive prenatal health management

Hyperwellbeing | Bloomlife | @pendersj

Page 11: "Bringing Clinically Accurate Data into the Hands of Consumers for the First 1000 Days of Life" - Julien Penders (Co-Founder/COO, Bloom Technologies)

Building a clinical grade wearable targeted to pregnant moms

Page 12: "Bringing Clinically Accurate Data into the Hands of Consumers for the First 1000 Days of Life" - Julien Penders (Co-Founder/COO, Bloom Technologies)

(c) 2016 Bloomlife, Inc.

Wearable revolution

Hyperwellbeing | Bloomlife | @pendersj

Page 13: "Bringing Clinically Accurate Data into the Hands of Consumers for the First 1000 Days of Life" - Julien Penders (Co-Founder/COO, Bloom Technologies)

(c) 2016 Bloomlife, Inc.

Consumers embrace it

Source: RockHealth

Hyperwellbeing | Bloomlife | @pendersj

Page 14: "Bringing Clinically Accurate Data into the Hands of Consumers for the First 1000 Days of Life" - Julien Penders (Co-Founder/COO, Bloom Technologies)

(c) 2016 Bloomlife, Inc.

And doctors are ready for it

Source: 2014 HRI Clinical Workforce Survey and 2013 HRI Consumers Survey

Hyperwellbeing | Bloomlife | @pendersj

Page 15: "Bringing Clinically Accurate Data into the Hands of Consumers for the First 1000 Days of Life" - Julien Penders (Co-Founder/COO, Bloom Technologies)

(c) 2016 Bloomlife, Inc.

Wearables provide limited data

Hyperwellbeing | Bloomlife | @pendersj

Page 16: "Bringing Clinically Accurate Data into the Hands of Consumers for the First 1000 Days of Life" - Julien Penders (Co-Founder/COO, Bloom Technologies)

(c) 2016 Bloomlife, Inc.

Lack accuracy

Hyperwellbeing | Bloomlife | @pendersj

Page 17: "Bringing Clinically Accurate Data into the Hands of Consumers for the First 1000 Days of Life" - Julien Penders (Co-Founder/COO, Bloom Technologies)

(c) 2016 Bloomlife, Inc.

Fail to engage people

Source: RockHealth

Hyperwellbeing | Bloomlife | @pendersj

Page 18: "Bringing Clinically Accurate Data into the Hands of Consumers for the First 1000 Days of Life" - Julien Penders (Co-Founder/COO, Bloom Technologies)

(c) 2016 Bloomlife, Inc.

Have questionable medical value

Source: http://www.forbes.com/sites/michaelthomsen/2015/11/30/doctors-dont-know-what-to-do-with-data-from-fitness-trackers/

Hyperwellbeing | Bloomlife | @pendersj

Page 19: "Bringing Clinically Accurate Data into the Hands of Consumers for the First 1000 Days of Life" - Julien Penders (Co-Founder/COO, Bloom Technologies)

(c) 2016 Bloomlife, Inc.

Wearables 2.0?

Make it different, intuitive, compatible, fashionableDrive adoption

Attack the workplace, the internet of me, the carIt’s the action, stupid

1. Provide more accurate data2. Provide more about health than

just fitness3. Make data actionable4. Integrate into healthcare system

Hyperwellbeing | Bloomlife | @pendersj

Page 20: "Bringing Clinically Accurate Data into the Hands of Consumers for the First 1000 Days of Life" - Julien Penders (Co-Founder/COO, Bloom Technologies)

(c) 2016 Bloomlife, Inc.

CLINICAL GRADE DATA

IN CONSUMER

HANDS

Hyperwellbeing | Bloomlife | @pendersj

Page 21: "Bringing Clinically Accurate Data into the Hands of Consumers for the First 1000 Days of Life" - Julien Penders (Co-Founder/COO, Bloom Technologies)

(c) 2016 Bloomlife, Inc.

wearables 1.0

Limited data

medical wearables (2.0)

Relevant & actionable info“More but smaller data”

Hyperwellbeing | Bloomlife | @pendersj

Page 22: "Bringing Clinically Accurate Data into the Hands of Consumers for the First 1000 Days of Life" - Julien Penders (Co-Founder/COO, Bloom Technologies)

(c) 2016 Bloomlife, Inc.

More & better sensing

Source: Scanadu, Scout™

Hyperwellbeing | Bloomlife | @pendersj

Page 23: "Bringing Clinically Accurate Data into the Hands of Consumers for the First 1000 Days of Life" - Julien Penders (Co-Founder/COO, Bloom Technologies)

(c) 2016 Bloomlife, Inc.

More & better sensing

Source: http://www.samsung.com/us/globalinnovation/innovation_areas/

Hyperwellbeing | Bloomlife | @pendersj

Page 24: "Bringing Clinically Accurate Data into the Hands of Consumers for the First 1000 Days of Life" - Julien Penders (Co-Founder/COO, Bloom Technologies)

(c) 2016 Bloomlife, Inc.

From big to small data to actions

Source: Tictrac Source: BaseHealth, MobihealthNews

Hyperwellbeing | Bloomlife | @pendersj

Page 25: "Bringing Clinically Accurate Data into the Hands of Consumers for the First 1000 Days of Life" - Julien Penders (Co-Founder/COO, Bloom Technologies)

(c) 2016 Bloomlife, Inc.

wearables 1.0

Limited data

Limited accuracy

medical wearables (2.0)

Relevant & actionable info“More but smaller data”

Accurate dataBenchmarks, standards

Hyperwellbeing | Bloomlife | @pendersj

Page 26: "Bringing Clinically Accurate Data into the Hands of Consumers for the First 1000 Days of Life" - Julien Penders (Co-Founder/COO, Bloom Technologies)

(c) 2016 Bloomlife, Inc.Hyperwellbeing | Bloomlife | @pendersj

Page 27: "Bringing Clinically Accurate Data into the Hands of Consumers for the First 1000 Days of Life" - Julien Penders (Co-Founder/COO, Bloom Technologies)

(c) 2016 Bloomlife, Inc.

wearables 1.0

Limited data

Limited accuracy

Short-lived engagement

medical wearables (2.0)

Relevant & actionable info“More but smaller data”

Accurate dataBenchmarks, standards

Addressing consumer needsDurable consumer value, increase LTV

Hyperwellbeing | Bloomlife | @pendersj

Page 28: "Bringing Clinically Accurate Data into the Hands of Consumers for the First 1000 Days of Life" - Julien Penders (Co-Founder/COO, Bloom Technologies)

(c) 2016 Bloomlife, Inc.

Needs along the continuum of life

Hyperwellbeing | Bloomlife | @pendersj

Page 29: "Bringing Clinically Accurate Data into the Hands of Consumers for the First 1000 Days of Life" - Julien Penders (Co-Founder/COO, Bloom Technologies)

(c) 2016 Bloomlife, Inc.

wearables 1.0

Limited data

Limited accuracy

Short-lived engagement

Limited medical value

medical wearables (2.0)

Relevant & actionable info“More but smaller data”

Accurate dataBenchmarks, standards

Addressing consumer needsDurable consumer value, increase LTV

Delivering clinical valueIntegration with HC systems, FDA, evidence-based HC value creation

Hyperwellbeing | Bloomlife | @pendersj

Page 30: "Bringing Clinically Accurate Data into the Hands of Consumers for the First 1000 Days of Life" - Julien Penders (Co-Founder/COO, Bloom Technologies)

(c) 2016 Bloomlife, Inc.

Embrace regulation

Hyperwellbeing | Bloomlife | @pendersj

Page 31: "Bringing Clinically Accurate Data into the Hands of Consumers for the First 1000 Days of Life" - Julien Penders (Co-Founder/COO, Bloom Technologies)

First 1000 days of life

Page 32: "Bringing Clinically Accurate Data into the Hands of Consumers for the First 1000 Days of Life" - Julien Penders (Co-Founder/COO, Bloom Technologies)

(c) 2016 Bloomlife, Inc.

Clinical grade sensor that tracks the health of mom and baby from conception to birth

Activity Stress Calories Heart Rate Cardiorespiratory Fitness

Fetal Movement or “Kick Counts”

Contractions Fetal Heart Rate

1st Trimester 2nd Trimester 3rd Trimester

Hyperwellbeing | Bloomlife | @pendersj

Page 33: "Bringing Clinically Accurate Data into the Hands of Consumers for the First 1000 Days of Life" - Julien Penders (Co-Founder/COO, Bloom Technologies)

(c) 2016 Bloomlife, Inc.

Putting need to know information about a mom’s baby and her body at her fingertips

Hyperwellbeing | Bloomlife | @pendersj

Page 34: "Bringing Clinically Accurate Data into the Hands of Consumers for the First 1000 Days of Life" - Julien Penders (Co-Founder/COO, Bloom Technologies)

this is just the beginning…

Page 35: "Bringing Clinically Accurate Data into the Hands of Consumers for the First 1000 Days of Life" - Julien Penders (Co-Founder/COO, Bloom Technologies)

(c) 2016 Bloomlife, Inc.Hyperwellbeing | Bloomlife | @pendersj

Page 36: "Bringing Clinically Accurate Data into the Hands of Consumers for the First 1000 Days of Life" - Julien Penders (Co-Founder/COO, Bloom Technologies)

(c) 2016 Bloomlife, Inc.Hyperwellbeing | Bloomlife | @pendersj

Page 37: "Bringing Clinically Accurate Data into the Hands of Consumers for the First 1000 Days of Life" - Julien Penders (Co-Founder/COO, Bloom Technologies)

(c) 2016 Bloomlife, Inc.

We will crowdsource the most comprehensive dataset on prenatal health

Hyperwellbeing | Bloomlife | @pendersj

Page 38: "Bringing Clinically Accurate Data into the Hands of Consumers for the First 1000 Days of Life" - Julien Penders (Co-Founder/COO, Bloom Technologies)

(c) 2016 Bloomlife, Inc.Hyperwellbeing | Bloomlife | @pendersj

Page 39: "Bringing Clinically Accurate Data into the Hands of Consumers for the First 1000 Days of Life" - Julien Penders (Co-Founder/COO, Bloom Technologies)

(c) 2016 Bloomlife, Inc.Hyperwellbeing | Bloomlife | @pendersj

Page 40: "Bringing Clinically Accurate Data into the Hands of Consumers for the First 1000 Days of Life" - Julien Penders (Co-Founder/COO, Bloom Technologies)

(c) 2016 Bloomlife, Inc.

Join the prenatal health revolutionHyperwellbeing | Bloomlife | @pendersj

Page 41: "Bringing Clinically Accurate Data into the Hands of Consumers for the First 1000 Days of Life" - Julien Penders (Co-Founder/COO, Bloom Technologies)

Thank you

Julien PendersCo-Founder & COO@pendersj

Hyperwellbeing, Mountain View, Nov 14-16 2016 bloomlife.com

Page 42: "Bringing Clinically Accurate Data into the Hands of Consumers for the First 1000 Days of Life" - Julien Penders (Co-Founder/COO, Bloom Technologies)

(c) 2016 Bloomlife, Inc.Hyperwellbeing | Bloomlife | @pendersj


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