Bringing Brands to China with Affiliate Marketing

PRESENTED BYRick Parada

• Authenticity

• Price

• Breadth of product

• Strong freight forwarding infrastructure

• Health/Safety concerns

Why are Chinese consumers buying cross-border?

General Benefits:• Large consumer base (350m+)

• Higher Average Order Values (2x on Average)

• Higher New To File rates

• Decreased return rates

• Great channel for lesser known US advertisers

• Offset US seasonality (Singles Day, Double 12, Chinese New Year)

• Chinese publishers allow access to Chinese social media channels (Weibo, Wechat)

What performs and why should my brand take part?

Social media in China your brand should be on

• International credit cards• Paypal• Alipay check out integration• Gift cards• Freight forwarding

How do Chinese consumers purchase cross-border?

• Social Media / Peer influence• Love to share• Word of mouth is the strongest advertising channel• Consumers share the entire purchase process• Consumers like to know everything about the brand they buy from• Packaging is important

Chinese consumer habits

• We don’t ship to China• We only take USD payment• We’ve heard there’s a lot of fraud• Our site is not in Chinese• We already have a site in China• We can’t read Chinese and we’re afraid how our brand will be

portrayed• No local contact

Common objections we hear from most brands

QUESTIONS?