Bringing an employer brand to life through video

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EVP Video Bringing the Employer Brand to Life

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Transcript of Bringing an employer brand to life through video

Page 1: Bringing an employer brand to life through video

EVP Video

Bringing the Employer Brand to Life

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• Authentic

• Engaging

• Energetic

• Sharable

• Informative

What makes great EB content

• Personality

• Emotive

• Memorable

• Original / Different

• Distribution

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http://www.ownyourfuture.ab-inbev.com/working-at-ab-inbev/a-taste-of-ab-inbev/

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• Audience

• What is it

• Objective

• Background / big picture

• Key message

• Call to action

Things to think about when writing a video brief

• Budget

• Timeframe

• Measurement

• Channels

• Digital marketing

• Environmentals

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Nick FrancisManaging Director

[email protected]

@casualfilms


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