Bring your brand to life with Canada’s most trusted ...€¦ · live and post-event content •...

Bring your brand to life

with Canada’s most trusted content provider

*Source: Vividata Q2 2017 National Weekly Print &

Digital

WHY GLOBE AND MAIL EVENTS?

Globe and Mail events leverage:

• The Globe’s convening power

• Award-winning storytelling capability

• A national, multimedia platform

• Full-service event capabilities

• Toronto’s hottest event venue

• Effective reach: 6.4 million Canadian weekly readers*

• Precision targeting capabilities to attract just the right attendees

*Source: Vividata Q2 2017 National Weekly Print & Digital

72% Audiences are between the ages of 25 and 54

2017 EVENT RESULTS

83% Audiences report being very satisfied with a Globe event

Post-event survey results confirm that Globe and Mail events draw influential audiences and deliver positive experiences.*

63% + Have a HHI of $100,000 or more

72% Audiences are between the ages of 25 and 54

*From post-event online surveys: 2015, 2016 and 2017

A 360° IMMERSIVE EXPERIENCE

Globe Events offer brands:

• One-to-one interaction with your target audience

• Authoritative, original and unrepeatable live and post-event content

• The Globe’s trusted brand halo

• Hospitality opportunities to drive brand loyalty and build relationships

• Unique connections with influential guests and speakers

What we provide:

1. Strategy: Topic and theme ideation, drawing on the expertise of Globe and Mail journalists and writers; along with content performance metrics

2. Planning: Full in-house event organization capabilities

3. Promotion: Precision target marketing drawing on The Globe and Mail’s extensive national database

4. Amplification: Creative and effective exposure and awareness pre-event, during and post event

5. Execution: End-to-end organization and project management; a fully turn-key experience

6. Evaluation: Robust post-event reports and metrics demonstrate sponsor ROI

7. Follow-up: Ongoing messaging and content distributed to attendees in the post-event phase

THE GLOBE AND MAIL EVENTS CENTRE: TORONTO’S HOTTEST NEW VENUE

351 King St. East

The new Globe and Mail Centre offers Toronto’s best view of the city skyline.

It is equipped with the latest digital AV technology, refined furnishings, a licensed bar and catering kitchen.

A sound-proof video studio and breakout rooms on the 16th floor provide additional opportunities.

Room capacity at 351 King

Table Seating: 220 Classroom: 220

Theatre: 350 Cocktail: 400

Breakout Rooms: 60, 60, 40

Align your brand with upcoming Globe and Mail events through tiered sponsorship packages. Demonstrate thought leadership and connect face-to-face with prospects.

Reserve your sponsorship early to maximize pre-event content and amplification opportunities, and to secure preferred positioning and participation.

2018 EVENT SPONSORSHIP OPPORTUNITIES

Sponsor Packages start at $10,000

2018 EVENT SPONSORSHIP OPPORTUNITIES

2018 SPONSORSHIP OPPORTUNITIES

SPONSORSHIP TIERS

Presenting Sponsor Designed for thought leaders wanting ownership of a particular topic or audience. Package includes category exclusivity, customized VIP

activations, on-stage opportunities, logo inclusion in all marketing and promotions, on-site activation opportunities and custom branding*,

post-event survey question inclusion, branding in post-event content videos.

Automotive Sponsor Designed for auto companies aiming to get prospective buyers into the seats of their cars and create opportunities for test-drive signups.

Activations include valet service, the opportunity to chauffeur select guests/speakers, on-site branding, including sizzle reels and/or

installations.*

Networking Sponsor For advertisers wanting to create goodwill, a sense of fun, and brand loyalty amongst audiences. Networking opportunities are integrated

into the event agenda. Brands receive an informal speaking opportunity (eg. cocktail party welcome), plus branding within the sponsored

activation. Custom activation opportunities are provided within the event (eg. signature cocktail/dish, music, etc.)

Supporting Sponsor For advertisers wanting to host preferred clients at a premium event. Sponsorship includes premium seating, speaker/editorial interaction,

access to VIP sessions within the event and free passes, along with logo recognition in event marketing.

*Additional costs may apply

Sponsor logo(s) and designation included on various creative assets

Pre-event promotion of each Globe and Mail event is valued at up to $1.6 million

MARKETING ELEMENTS

Print advertising in The Globe and Mail newspaper

Targeted e-mail blasts to Globe and Mail subscribers and registered users

Pencil ad on globeandmail.com (exclusive inbound marketing unit available for select Globe projects: up to 1M impressions)

Online advertising on the Globe and Mail site: up to 4M impressions)

Social media promotion - organic and paid

Opportunities to provide sponsored content in the lead-up to the event, and post-event*

GLOBE AND MAIL EVENT MARKETING: PRECISION TARGETING AND EFFECTIVE OUTREACH

*Additional costs may apply

2018 GLOBE AND MAIL EVENTS

Globe Drive Mobility Summit February 8, 2018

Curious Minds Weekend (Hot Docs) March 2-4, 2018

Solving Workplace Challenges in the Modern Economy March 20, 2018

Small Business Summit May 8, 2018

Innovation Summit June 5, 2018

The Globe and Mail French River Cruise August 9-22, 2018

Personal Performance Summit

November 6, 2018

2018 SPONSORSHIP OPPORTUNITIES—BOOK NOW TO SECURE PREFERRED ELEMENTS

Audience

Automotive OEMs and innovators, universities and colleges,

urban planners, government, technology start-ups, automotive,

technology and urban living enthusiasts/ consumers

Content

• Artificial intelligence; the future of mobility (eg. rideshare,

driverless vehicles); infrastructure and urban planning

• Confirmed keynote Rohit Aggarwala, from Google’s

Sidewalk Labs and speakers from WAZE, Lyft; Blackberry

and more

Sponsorship

Opportunities include Presenting (panel participation*), Gold

sponsorship (panel introduction) and Supporting Sponsor

2018 Globe Drive Mobility Summit – February 8, 2018 Half-day event centered around mobility and automotive technology, with a focus on cities of the future

Globe and Mail Events Centre, 351 King Street East, Toronto

*Subject to editorial approval

Curious Minds Weekend (in partnership with Hot Docs) – March 2-4, 2018 Live, multi-day festival with in-depth, on-stage discussions moderated by Globe and Mail journalists

Ted Rogers Cinema, 506 Bloor St W, Toronto

Audience

67% female; 55% university-educated; more than 4,000

delegates in 2017

Content

• On-stage in-depth discussions with top newsmakers; 10

live events over three days

• Curious Minds audiences encounter unforgettable stories

and some of the world’s most stimulating issues

• Conversations with renowned speakers and influencers,

moderated by Globe and Mail journalists

Speakers

• Toronto Raptors President Masai Ujiri

• Lawrence Wright, Pulitzer Prize-winning author of

Going Clear: Scientology, Hollywood, and the Prison of

Belief…and more


More than 80% of attendees rated the 2017 event as

“good” or “outstanding.”

Solving Workplace Challenges in the Modern Economy – March 20, 2018 Half day event focused on the most pressing and timely workplace health and wellness issues, followed by the

Employee Recommended Workplace Awards (ERWA) luncheon


Audience

People managers, HR professionals, business owners/

executives looking for actionable insights into managing

workplace issues and creating workplaces that thrive

Content

• Three panels with industry-leading experts, moderated

by Globe and Mail journalists, focused on mental

health, marijuana in the workplace, and creating

thriving workplaces

• Networking lunch and Employee Recommended

Workplace Awards presentation.

Sponsorship

Limited presenting sponsorship packages available,

including panel participation* or introduction



83% of attendees at the 2017 event were

“extremely satisfied” or “very satisfied” with their

experience.

Audience

200+ entrepreneurs from multiple sectors; 65% of companies have

less than 50 employees

Content

• Success stories and how-to panels and workshops focused on

business growth and management strategies

• Confirmed keynotes to date include Elana Rosenfeld (founder of

Kicking Horse Coffee), and panelists Jim Estill (CEO of Danby

Appliances), April Dunford of Rocket Launch Marketing

• Topics include mobile technology and e-commerce, financing,

selling to the U.S., succession planning, and more

Sponsorship

• Platinum sponsorship (includes panel participation*), Gold and

Silver sponsorship (includes panel introduction); all packages

include significant activation and recognition

2018 Small Business Summit – May 8, 2018 Full-day learning and networking event for entrepreneurs and small businesses in growth mode



81% of attendees at the 2017 Small Business

Summit were “very satisfied” with the quality of

the event, according to the post-event survey.


Innovation Summit– June 5, 2018 Half-day learning and networking forum on forward-thinking and innovation




Audience

Thought leaders, academics, public and private

sector representatives interested in advanced

innovation and emerging technology

Content (Program in development)

• Internet of things and connectivity

• Artificial intelligence

• Smart cities

• Cybersecurity

Sponsorship

• Platinum sponsorship (includes panel

participation*), Gold and Silver sponsorship

(includes panel introduction); all packages

include significant activation and recognition More than 80% of attendees at the event were

“extremely or very satisfied” with their overall

experience

The Globe and Mail French River Cruise – August 9-22 A one-of-a-kind scenic river cruise, delivering the classic charms of the Southern France region, an insider’s look

at how French foods and wines are evolving, and access to award-winning journalists from the Globe and Mail.

Paris to Nice Audience

High net worth individuals with an interest in travel, food, wine,

experience and community — Cabins are 100% sold out

Content

• On-board forums featuring The Globe and Mail’s award-winning

journalists

• Unique culinary and tasting experiences, visits to historical and

scenic sites

• Social events with The Globe and Mail journalists, CEO and

Publisher Phillip Crawley, Editor David Walmsley, and wine

columnist and writer Beppi Crosariol

Sponsorship

On-board speaking opportunities, branding and logo placement,

custom content and pre- and post-event amplification. Sponsors

enjoy the audience’s undivided attention.


Audience

200 high-performing executives and consumers interested in

bettering their workplace performance, health, sleep, wellness

and happiness

Content

• High-profile international keynote speakers, such as New

York Times best-selling longevity and happiness

author, Dan Buettner; and CBS News anchor turned

positive psychology researcher, Michelle Gielan

• Breakout sessions and panels on topics such as disease

prevention, sleep, exercise, nutrition and stress

management

Sponsorship

• Presenting sponsorship: includes introduction and

significant activation and recognition

Personal Performance Summit – November 6, 2018 Full-day personal health and wellness event for executives and consumers



.


More than 91% of guests at the Personal

Performance Summit said they would

recommend a future event to a colleague,

family member or friend

CUSTOMIZE AN EVENT FOR YOUR BRAND

Working with your objectives, we will design a purpose-built experience to showcase your expertise,

connecting you face-to-face with customers and prospects.

From breakfast events to full day conferences, The Globe and Mail events team provides a fully-turnkey

experience, from topic ideation and speaker discovery, to on-site catering, logistics, photography and more.

Create a customized event for your brand

THE OBJECTIVE Showcase Siemens’ expertise in innovation to an audience of corporate leaders

Live half-day event for 200 guests

Culmination of 10-week custom content program

Facebook live interviews

Video cuts and photos

Podium/ presentation time for Siemens

Post-event survey

CUSTOM EVENT CASE STUDY: SIEMENS—INNOVATION OUTLOOK

THE RESULT

98% of delegates said the event content fulfilled their expectations; and 82% were highly satisfied with their experience at the event.

THE OBJECTIVE Launch mental health ‘difference makers’ call for nominations and spur action on mental health issues in Canada

Award-winning Globe and Mail health columnist Andre Picard moderated an expert panel on mental health, with CAMH

Remarks delivered by Jim Treliving , Board Director with CAMH

Event combined learning and networking opportunities in a time-efficient format

THE RESULT

CUSTOM EVENT CASE STUDY: CAMH—WHAT’S NEXT: THE FUTURE OF MENTAL HEALTH

Event was fully turn-key for CAMH and presenting sponsor Morneau Shepell, and provided an opportunity for CAMH to celebrate Canada’s 150th birthday while launching its call for nominations of mental health champions and proponents.

THE OBJECTIVE Medcan, a leading private health provider in Toronto needed to demonstrate its wellness expertise to an audience of business executives (potential clients)

Full day event for 200+ guests

Facebook live interviews

Video cuts and photos

Carefully curated line-up of world-class keynote speakers, Medcan clinicians and Globe journalists

Seamless integration of Medcan’s catering service

Participation on panels by Medcan to showcase expertise

Attendee follow-up with Medcan promotion

THE RESULT

91% of delegates said they would recommend a future event to a friend, colleague or family member. More than 60% said the event improved their perception and awareness of Medcan.

PARTNER EVENT CASE STUDY: MEDCAN—THE PERSONAL PERFORMANCE SUMMIT

The Globe’s event team works independently of the Event Centre team.

We rent the space and services from the Event Centre team.

We deal directly with preferred suppliers (AV / Catering / Valet etc.)

Jane Avery | Manager, Event Sponsorship Sales p: 416-585-5645 m: 416-557-9522 e: [email protected]

Sean Humphrey I Vice President, Marketing p: 416.585.3348 I e: [email protected]

Lindsey Lowy | Director of Consumer Marketing p. 416.585.3350 | e: [email protected]

Lisa Wichmann| Head of Event Content p. 416.585.3302 | e: [email protected]

CONNECT WITH US TO DISCUSS SPONSORSHIP AND CUSTOM EVENTS

mailto:[email protected]



Bring your brand to life with Canada’s most trusted ...€¦ · live and post-event content •...

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