Bring it to Life - Andrea Parrishandreaparrish.com › ... › 2019 › 03 ›...

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Make Your Own Podcast: Bring it to Life Spark Central

Transcript of Bring it to Life - Andrea Parrishandreaparrish.com › ... › 2019 › 03 ›...

Page 1: Bring it to Life - Andrea Parrishandreaparrish.com › ... › 2019 › 03 › Podcasting-101-Day-3-1.pdfPodcasting 101 Pre-production Audio Basics Launching! 3 Parts & Pieces The

Make Your Own Podcast:

Bring it to Life

Spark Central

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Intro!Andrea ParrishJeremiah Puhek

A Thousand Things to Talk About

(With Aspen the PodCat)

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Podcasting 101

Pre-production Audio Basics Launching!

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Parts & PiecesThe things you need to launch

1.

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Name5

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Naming your pod▪ Easy to say▪ Easy to spell▪ Not easily confused with other media▪ Not too long▪ Available! namechk.com

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Visuals7

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Get the look right▪ Featured tile

□ 3000x3000□ 72 dpi□ RBG color space□ JPG or PNG□ Displays as small as 50x50

▪ Pablo.buffer.com square 8

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Get the look right▪ Specific▪ No more than 3-4 words▪ No more than 2 fonts▪ Avoid microphones in 99% of cases▪ Match with your branding

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Get the look right▪ Build branding standards▪ Horizontal, vertical, & square▪ Write down the details

□ Font□ Colors (in 6-digit HEX code)□ Save raw images

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Hosts11

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Two kinds of hostsWebsite host▪ Online home▪ Transcripts▪ Press kit▪ Social media links▪ Etc etc

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Audio host

▪ Stores & serves up files▪ Provides RSS feed▪ May provide statistics

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What you need:▪ Website host & website▪ Audio host▪ RSS feed with metadata▪ Statistics engine

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Your options : FreeWebsite Hosts▪ Wordpress.com▪ Wix▪ Weebly▪ Google sites

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Pros

▪ Free! ▪ Easy to build

Cons

▪ Not flexible▪ Need separate audio host▪ Long domain names

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Your options : FreeAudio Hosts▪ Soundcloud▪ Archive.org▪ Podomatic▪ Podbean▪ Amazon S3

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Pros

▪ Free! ▪ May help you get found

Cons

▪ Very limited upload length▪ May lock down your files▪ No scheduling

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Your options : PaidAll-in-one solutions▪ Simplecast ($12 / mo)▪ Libsyn (varies)▪ Blubrry (varies)

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Pros

▪ Built for podcasting▪ Does a lot of your heavy lifting

Cons

▪ Websites are very limited

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Your options : PaidWebsite hosts▪ Squarespace▪ RadioPublic Podsites▪ Wordpress

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Pros

▪ Much more flexible▪ Domain names▪ Much more user-friendly

Cons

▪ May require an audio host▪ Depends on the host

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Your options : PaidAudio Hosts▪ Bluburry ▪ Castos▪ Art19▪ AudioBoom▪ BuzzSprout▪ Podiant▪ Pinecast▪ Spreaker▪ Etc etc etc…

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Pros

▪ Pricing is often flexible▪ Help troubleshooting▪ Can do some heavy lifting

Cons

▪ Read agreements carefully▪ Requires a separate website

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Documentation19

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Internal NotesShow Paperwork▪ Co-host agreements▪ Guest releases▪ Season 1 sketch▪ Financial agreements

□ Artists□ Editors□ Actors

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Metadata

▪ Naming scheme▪ Full - Special - Trailer▪ Category▪ Keywords

Project Management

▪ Have a system!

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Press KitBasic information▪ Introduction▪ 1-paragraph summary▪ Release schedule▪ Accessibility▪ Contact information▪ Social information▪ Download & Subscribe info

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Cast & Crew

▪ Names▪ Contact / social info

Share the joy

▪ Press quotes & coverage▪ Stats & data▪ How to support the show

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SubmittingGetting your podcast into directories

2.

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RSS Feed Basics

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Audio Host

Feed Directories

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Once you’re readyPre-launch checklist▪ Website▪ Press Kit▪ Launch date▪ Audio host▪ Trailer▪ Artwork▪ RSS feed link

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Submit to:

▪ iTunes▪ Stitcher▪ Spotify▪ Google Podcasts▪ RadioPublic

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MarketingFinding listeners & soon-to-be fans

3.

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Social MediaChoose a few networks

Facebook

Twitter

Instagram

Reddit

LinkedIn

80% of the time

Related topics

Be a fan!

Look & feel

Get involved

Reply & engage

20% of the time

Post about your show

Episode announcements

Topical discussion

Anything but just a link

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Journalists & PressAnnouncements

● Big name guests● New seasons● Conference presentations● Guest spots

Create Events

● Trailers & release dates● Conference involvement● Crowdfunding efforts

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Press & Media InfoInformation to gather▪ Names▪ Contact information▪ Social media info▪ Review standards▪ Publications

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Podcast Journalists

▪ Publications▪ Indie writers

Your niche

▪ Local journalists▪ Magazines & blogs▪ Indie writers

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Be a fan!Podcast creators are advocates, too

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Making MoneyCreating a self-supporting hobby

4.

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Selling Advertising

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Advertising BasicsHow to charge▪ CPM - Cost per mille

□ Charge per 1,000 listens□ Based on downloads□ More assured

▪ CPA - Cost per acquisition □ Discount codes□ Pay per sale□ More lucrative

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Where they go

▪ Pre-roll▪ Mid-roll▪ End credits

How they sound

▪ Pre-recorded▪ Live read

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Advertising BasicsDon’t get stuck in cash▪ Money is great▪ Stuff is too

□ For yourself□ For your Patrons

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How to sell

▪ Advertisecast▪ Midroll ▪ Pitch your own

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GoingDirect

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Direct SupportFree Episode Support▪ Ko-Fi▪ Patreon▪ Kickstarter & GoFundMe▪ RadioPublic Paid Listens▪ RadioPublic Tips

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Paid Episode Options

▪ Patreon Extras▪ Paywalls▪ Album sales

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Podcasting 101

Pre-production Audio Basics Launching!

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More resources:AndreaParrish.com/podcasting-101

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