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Bring It Entertainment Div 11 05 09 1 1
description
Transcript of Bring It Entertainment Div 11 05 09 1 1
BringIt is at center of three key digital entertainment trends
Explosion of Social Multiplayer Gaming: intersection of social gaming and multiplayer gaming across all gaming platforms
Rise of Digital Revenue: explosion of micro-transactions and other forms of digital monetization beyond pure ad-based models
Shift from Games as Product to Games as Service: increasing marketplace demands forcing traditional game publishers to embrace new ways to monetize
BringIt Background
Skill Based Gaming Increases End User Engagement With Client
Skill Based Gaming
Skill based games are defined as games where the predominance of the outcome is determined by a players skill not chance.
The outcome of all BringIt games is predominantly determined by a player's skill.
This is in sharp contrast to lotteries or games typically found in casinos, where every player ultimately faces the same random odds.
Although the distinctions between skill-based games and games of chance are clear, there are 11 states within the U.S. that do not permit skill-based games to be played for cash or prizes. (AZ, AR, DE, FL, IN, IA, LA, MD, MT, TN, VT)
Currently, residents of those states are unable to create a profile or register on the BringIt website.
Legal Framework
Legal Framework
Tony Cabot – Partner, Lewis & Rocca (Party Gaming, Zynga, Worldwinner, King.com)
Audience Reach
300M MAU
Hi5 56M
20M MAU 50M MAU
8M MAU
25M MAU
2.5M MAU
500M+ Potential Users
701M in PC Games
Sales 2008
90M MAU
45.3 M current gen console units US
32.4% of iPhone users download games
107M Casual
Games Site Players
Wide Array of Customer Offerings
BringIt levels the playing field for hardcore and casual players, while allowing developers to more deeply engage their users..
Multiplayer Games: • Player vs. Player • Team challenges • Bracket-style tournaments
Single-Player Games: • Time-based high score tournaments • Solo tournaments: beat your own best score • Pay-to-Play and compete with yourself
Allow your target audience to interact with your clients through the games they already love to play!
Player chooses to play for cash
Player deposits money
Player posts a challenge or joins contest
Game(s) played and results are posted to BringIt’s system
Winner wins cash; auto-deposited into their account
vs. …playing:
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User Experience
Concept
Quick Facts: • Bringit’s backend transactional platform allows for automated reporting, and secure safe gaming for cash and prizes
• BringIt provides our clients direct interaction with their fan base
• BringIt’s system facilitates additional revenue generation from multiple touch points
• Sales • Advertising • Service fee revenue sharing
BringIt’s clients include artists, actors, comedians, and celebrities. We power a global platform which allows our clients to interact with their fans on a level not possible
through other traditional mediums.
BringIt is the #1 online competitive social gaming platform for hardcore and casual gaming
Game Live at BringIt TV
-Live video of each player
Chat live with your fans Watch the
match live
Custom Profile
• Earn revenue
• Offer special deals only at BringIt
• Engage with users
• Activate new products
Challenge me in Live Utilize your custom profile to connect with influencers, and hyper engaged fans!
-Advertising revenue • BringIt TV • Branded tournaments
-Affiliate sign up revenue • Dedicated URL to track service fee and revenue share
-Online sales • Digital downloads • Product (fashion, concert tix, and more)
-Connect with consumer • Engagement in an intimate setting • Cut the social clutter with a direct and engaged platform
-Maximize viral solutions • Promo videos • Embeddable content
-Leveraging Gaming • Tournament play • 1vs1 challenges • Team play
Monetization Strategy
-BringIt’s platform connects the client to the consumer through a common medium
-Increase exposure to millions of unique engaged users through a customized profile page
-Direct access to a dedicated user base of influencers which can be utilized to test for new product launches, songs, and more
-Access to BringIt’s automated referrals, and revenue tracking system
Client Benefits
Clients will promote this program through their Blog Twitter, Facebook, and MySpace pages.
The client will develop a gaming execution strategy including 1vs1, team play, and tournaments.
Clients will interact and engage with the BringIt community, and fans multiple times during game play.
Client Activation
• Contact BringIt to begin your program…
• Set up user profile – add music, videos, user generated content, products, specials, and more
• Client will develop a promo video to start viral campaign
• BringIt will give client a dedicated URL for member sign up tracking
• Commence social program/viral/promo campaign to draw users to BringIt
• On Twitter, Facebook, Myspace, and more
• Client and BringIt we will set up land production, game times, challenges, community sign ups to view the game, and more
• Play and engage! Compete and interact on the BringIt platform with your fans and the rest of the BringIt community
Next Steps
BringIt can assist in all aspects of creating a turnkey execution plan