Brilliant Noise network event presentation 020614
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Slides from a brief talk on segmentation as it relates (or rather doesn't relate) to product and service innovation. The talk was used to test some thinking amongst a friendly audience of strategists and planners down in Brighton, at a networking event hosted by Brilliant Noise.
Transcript of Brilliant Noise network event presentation 020614
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Cookie cutters away, let’s go hang with the apes.
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big thinking, brought to life
fluxx.uk.com © 2014 – All rights reserved Fluxx Ltd.
@fluxXstudios @DeanWilsonUK
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Bit.do/50plus
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“I love recipes, so here you have my own recipe to build user personas, step by step including 10 elements your persona should have.”
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“Culture…the world outside the corporation, the body of ideas, emotions, and activities that make up the life of the consumer.” Grant McCracken
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Tesco and the Glasgow highrise
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WHAT WE LEARNED
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WHAT WE LEARNED
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Blue peter/Wizard of oz
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@fluxXstudios @DeanWilson Thank you.
