Brighttalk learning to cook- network management recipes - final
BrightTalk Webast - The Power of Guest Blogging w/ Stephanie Sammons and Blane Warrene
21
Turning Connection s into Content How guest blogging fits into a social media strategy Stephanie Sammons @stephsammons Wired Advisor Blane Warrene @blano RegEd
-
Upload
blane-warrene -
Category
Social Media
-
view
222 -
download
0
description
I am joined by financial services blogging expert Stephanie Sammons, of Wired Advisor, to discuss the power and advantages of developing guest blogging in your overall content marketing programs.
Transcript of BrightTalk Webast - The Power of Guest Blogging w/ Stephanie Sammons and Blane Warrene
Turning Connection
s into Content
How guest blogging fits into a social media strategy
Stephanie Sammons@stephsammonsWired Advisor
Blane Warrene@blanoRegEd
Why Blogging Matters
Establish your identity online
Define your digital hub EducateAdvocacy
Build a well of expertise
Drive the narrativeThought Leadership
Cultivate connections and fans
ArticlesAudioVideo
Successful blog
Your expertise
Your connections
Curation of content
From Noise to Strategy
Customer Service
Education
Thought Leadership
Business Development
The Sectors of Social
BlogSocial
Profiles
Comments
RSS
The Digital Hub
Search is Social 49% local searches without business in mind
61% smartphone users use apps to find places on the go
76% of those users also use at least one social platform
Google integrates your connections and social into results
Your Editorial Calendar
Guest Blog vs Link Farm
Institutional Examples:– Financial-Planning.com– ByAllAccounts.com/Blog
Recruiting Connections
Promoting & Measuring
Getting Started
Goal 1:What You Seek to Accomplish
- Communicate to customers- Recruit
prospective customers
- Establish credibility &
visibility
Goal 2:Identity & Voice
Your culture & connections
How to set guidelines
Balancing commercial with education
Goal 3:Content Plan
Comment/Response
Integration- events
- speeches & presentations
Content & Workflow
Goal 4:Curation
- social properties - relationships &
sharing- copyright
Process & Tools
13
Best Practices w/ Guest Bloggers
Bios and Profile Descriptions Links (URLs) Professional Photos & Logos Address and Phone Email or Contact Options Branding Opportunity
14
Decisions…
DIY or Outsource Tracking analytics Comments tools Managing content Using social “handles”
Website
Blog
Social Profiles RSS
Feedback
Analytics
Social Integration
16
Email is Social
Email Marketing Platforms Opt In list Customize Sign up, Confirmation, Thank You
& Unsubscribe forms Use Social Sharing tools Use an archive of previous e-newsletters Titles, Subject Lines, Links, Copyright
Why have an editorial calendar?
Consistency between platforms
Monitor what works and doesn’t
workTime Saver
Helps guest contributors and
your team
Plan with holidays, company events
and cultural occasions
Establishing Patterns and Deadlines Establish deadlines & publishing days Themes Holidays/Current Events Mediums
How To Audio & Video Case Studies and Presentations Talking Points
How will I measure success?
Tactics
Relationships in Your Brand
Web - Blog - Email – Social
Presentations - Speeches - Events
Ads - Collateral - Press
What’s Next
Monitoring successful blogs with guests Editorial calendar Google Search Trends Google Author Information Other Mediums – Audio, Video, Visual
"Realize that the social media success equation isn't big moves on the chess board, it's little moves made every day that eventually add up to a major shift."-Jay Baer
