Martin Pezet

World First – Search Marketing Manager

@mpezet

SEO40%

PPC35%

CRO/Split Testing

15%

Social Media

9%

Spending too long in PowerPoint

creating poorly

animated slides

1%

Agency side Client sideGoogle

Why can it be frustrating as an in-

house SEO dealing with agencies?

Is your agency the right place for

your career?

“True value is perceived in the other persons mind, not our own. We need to define what it is we add & prove that what we add, benefits them” (Tony Dimmock)

©Hasbro

Exposure to wider marketing; an

integrated approach

http://www.brightonseo.com/2013-uk-seo-search-marketing-salary-survey/

£35,500 Average salary

Digital Marketing

IT / TechPR &

Comms

SEO?

Thanks for listening!

Contact details:

Twitter: @mpezet

martin.pezet@worldfirst.com