BrightHouse Networks Puts the HelloExcellence in Talent Acquisition with a Recruitment Marketing...

63
Session 265 Bright House Networks put the Hello Excellence in Talent Acquisition with a Recruitment Marketing Platform Jennifer Tracy, Senior Director of Talent Acquisition and Diversity with Bright House Networks Mary Grace Hennessy, COO, SmashFly Technologies

Transcript of BrightHouse Networks Puts the HelloExcellence in Talent Acquisition with a Recruitment Marketing...

Page 1: BrightHouse Networks Puts the HelloExcellence in Talent Acquisition with a Recruitment Marketing Platform

Session 265 Bright House Networks put the Hello Excellence in

Talent Acquisition with a Recruitment Marketing Platform  

Jennifer Tracy, Senior Director of Talent Acquisition and Diversity with Bright House Networks

Mary Grace Hennessy, COO, SmashFly Technologies

 

Page 2: BrightHouse Networks Puts the HelloExcellence in Talent Acquisition with a Recruitment Marketing Platform

Agenda

•  Introductions

•  The Changing Landscape of Recruiting

•  Bright House Networks’ Journey

•  Q&A - Open Discussion

Page 3: BrightHouse Networks Puts the HelloExcellence in Talent Acquisition with a Recruitment Marketing Platform

INTRODUCTIONS

Page 4: BrightHouse Networks Puts the HelloExcellence in Talent Acquisition with a Recruitment Marketing Platform

A  li%le  bit  about  us  •  Jennifer  Tracy  –  Bright  House  Networks  

Page 5: BrightHouse Networks Puts the HelloExcellence in Talent Acquisition with a Recruitment Marketing Platform

A  li%le  bit  about  us  •  Mary  Grace  Hennessy  -­‐  SmashFly  Technologies  

Page 6: BrightHouse Networks Puts the HelloExcellence in Talent Acquisition with a Recruitment Marketing Platform

THE CHANGING LANDSCAPE

Of How Companies Recruit

Page 7: BrightHouse Networks Puts the HelloExcellence in Talent Acquisition with a Recruitment Marketing Platform

THE FUTURE IS MOBILE

Page 8: BrightHouse Networks Puts the HelloExcellence in Talent Acquisition with a Recruitment Marketing Platform

The  Future  is  Mobile  

Page 9: BrightHouse Networks Puts the HelloExcellence in Talent Acquisition with a Recruitment Marketing Platform

Plugging  in  

Page 10: BrightHouse Networks Puts the HelloExcellence in Talent Acquisition with a Recruitment Marketing Platform

How  people  connect  is  changing  

TradiEonal  85%  

Mobile  15%  

Web  Traffic  

TradiEonal  -­‐  80%  

Mobile  -­‐  20%  

Online  Purchases  

Page 11: BrightHouse Networks Puts the HelloExcellence in Talent Acquisition with a Recruitment Marketing Platform
Page 12: BrightHouse Networks Puts the HelloExcellence in Talent Acquisition with a Recruitment Marketing Platform
Page 13: BrightHouse Networks Puts the HelloExcellence in Talent Acquisition with a Recruitment Marketing Platform
Page 14: BrightHouse Networks Puts the HelloExcellence in Talent Acquisition with a Recruitment Marketing Platform
Page 15: BrightHouse Networks Puts the HelloExcellence in Talent Acquisition with a Recruitment Marketing Platform

CONNECTING THE DOTS

Page 16: BrightHouse Networks Puts the HelloExcellence in Talent Acquisition with a Recruitment Marketing Platform

Today’s  Recruitment  Marketing  Landscape  

Pre-­‐Applicant  

Applicant   Talent  Management  System  

Page 17: BrightHouse Networks Puts the HelloExcellence in Talent Acquisition with a Recruitment Marketing Platform

   

Connecting  the  Dots  with  Technology  

--- SOCIALIZE  

 §  Social  RecruiEng  

§  Mobile  RecruiEng  

§  Employee  Referrals  

§  Social  Sharing  

--- ELEVATE  

 §  Career  MarkeEng  Sites  

§  SEO    §  Landing  Pages  

§  Events    §  Employment  Brand  

--- ENGAGE  

 §  Contact  Capture  

§  Talent  Pipelines  

§  Web  Sourcing  

§  Automated  Campaigning  

§  Dynamic  Workflows      

--- MARKET  §  Next  Gen  Job  Campaigns  

§  SEM,  Banners,  Email,  SMS,  Print,  etc.  

§  Brand  Campaigns  

§  Media  Library  

--- IMPROVE      n      Performance  Checks                                        n      AnalyEcs  Dashboards                                        n    Data  Warehouse                                        n    Decision  Metrics  

Page 18: BrightHouse Networks Puts the HelloExcellence in Talent Acquisition with a Recruitment Marketing Platform

NEW APPROACH TO RECRUITING

Page 19: BrightHouse Networks Puts the HelloExcellence in Talent Acquisition with a Recruitment Marketing Platform

Total  Recruitment  Marketing  

Sales  Marke5ng  

Sales  

Qualified  Leads  

Recruiters  Recruitment  Marke5ng  

Recruiters  

Qualified  Candidates  

Page 20: BrightHouse Networks Puts the HelloExcellence in Talent Acquisition with a Recruitment Marketing Platform

BRIGHT HOUSE NETWORKS

Our Journey

Page 21: BrightHouse Networks Puts the HelloExcellence in Talent Acquisition with a Recruitment Marketing Platform

Who  is  Bright  House  Networks  •  Leading  Provider  of  Home  Entertainment  and  InformaEon.  •  Privately  Owned  Company  •  Managed  by  Advance/Newhouse  •  Headquarters:  Syracuse  New  York  •  Focus  on  Experience  with  over  2.4  Million  Customers  

 

                       

21  

Page 22: BrightHouse Networks Puts the HelloExcellence in Talent Acquisition with a Recruitment Marketing Platform

Why  is  our  Talent  Engagement  Is  Important?  

•  Over  78,000  potenEal  customers  touch  our  system  annually  as  Job  Seekers  looking  for  employment  

•  Approximately  7,200  were  interviewed  either  by  phone  or  in  person  

•  Close  to  1,000  are  new  hires  and  500  internal  promoEons  

We  want  the  candidate  experience  to  emulate  the  type  of  personal  connec6on  we  expect    our  sales,  installer/technicians  and  customer  care  employees  to  develop  with  our    

customers  when  they  call  or  interact  with  us.    

We  want  that  experience  to  be  the  best  that  it  can  be  so  while  we  may  hire  <1%  of  the  candidates    who  touch  us,  they  will  walk  away  feeling  they  are  making  the  right  choice  by  keeping  Bright  

House  Networks  as  their  preferred  provider.        

22  

Page 23: BrightHouse Networks Puts the HelloExcellence in Talent Acquisition with a Recruitment Marketing Platform

Talent  AcquisiEon  Framework  Talent  AcquisiEon  Planning  and  Strategy  

PosiEons  and  Profiles  

Employment  Branding  

Candidate  Types  

Sourcing   SelecEng   Hiring  

Onboarding  

Tools  and  Technology  

Recruitment  Partners  

Cand

idate  Re

laEo

nship  Managem

ent  

Recruitm

ent  R

oles,  Process,  Training  

and  Im

plem

entaEo

n  Com

pliance  

Metrics  and  AnalyEcs  

*Bersin  &  Associates    -­‐  www.bersin.com    

Page 24: BrightHouse Networks Puts the HelloExcellence in Talent Acquisition with a Recruitment Marketing Platform

Bright  House  Networks  Talent  Acquisi5on  Planning  and  Strategy      

Performance  Metrics,  Workforce  Planning,  Labor  Market  for  Technical  Talent,  and  Diversity  Posi5ons  and  Profiles  

Hourly,  Professional,  ExecuEve,  &  Interns      Employment  Branding  

Employment  Brand,  Media  Strategy,  Employment  DifferenEators  Candidate  Types  

AcEve,  Passive,  College,  ConEngent,  Alumni  

Sourcing   Selec5ng   Hiring  

Onboarding  

Tools  and  Technology  Open  Hire,  SmashFly,  Red  Carpet  

Recruitment  Partners  ExecuEve  Search,    Contract  Recruiters,  ConEngent  Recruiters  

Cand

idate  Re

la5o

nship  Man

agem

ent  

Recruitm

ent  R

oles,  P

rocess,  Training  

and  Im

plem

enta5o

n  Com

pliance  

Metrics  and  Analy5cs  

*Bersin  &  Associates    -­‐  www.bersin.com    

Market/CompeEEve  Intelligence  Name  GeneraEon  Social  &  Professional  Networking    Employee  Referral  Programs  Career  Portals/Job  Board  PosEngs  Internships  Job  Fairs/Industry  Events  Third  Party  RecruiEng  

Ini5al  Screening  ApplicaEon  Review/Pre-­‐Screen  Assessment  Skills/Job  &    Culture  Fit  Interviewing  Behavioral  Based    Evalua5ng  &  Selec5ng  GIS  or  Panel  Projects  for  Director  and  Above  

 

Background  Checking  Job  Offers  Reloca5on  

 

Red  Carpet  OrientaEon,  Provisioning,  Onboarding,  

Post-­‐Hire  Survey    

Page 25: BrightHouse Networks Puts the HelloExcellence in Talent Acquisition with a Recruitment Marketing Platform

Bright  House  Networks  Talent  Acquisi5on  Planning  and  Strategy      

Performance  Metrics,  Workforce  Planning,  Labor  Market  for  Technical  Talent,  and  Diversity  Posi5ons  and  Profiles  

Hourly,  Professional,  ExecuEve,  &  Interns      Employment  Branding  

Employment  Brand,  Media  Strategy,  Employment  DifferenEators  Candidate  Types  

AcEve,  Passive,  College,  ConEngent,  Alumni  

Sourcing   Selec5ng   Hiring  

Onboarding  

Tools  and  Technology  Open  Hire,  SmashFly,  Red  Carpet  

Recruitment  Partners  ExecuEve  Search,    Contract  Recruiters,  ConEngent  Recruiters  

Cand

idate  Re

la5o

nship  Man

agem

ent  

Recruitm

ent  R

oles,  P

rocess,  Training  

and  Im

plem

enta5o

n  Com

pliance  

Metrics  and  Analy5cs  

*Bersin  &  Associates    -­‐  www.bersin.com    

Market/CompeEEve  Intelligence  Name  GeneraEon  Social  &  Professional  Networking    Employee  Referral  Programs  Career  Portals/Job  Board  PosEngs  Internships  Job  Fairs/Industry  Events  Third  Party  RecruiEng  

Ini5al  Screening  ApplicaEon  Review/Pre-­‐Screen  Assessment  Skills/Job  &    Culture  Fit  Interviewing  Behavioral  Based    Evalua5ng  &  Selec5ng  GIS  or  Panel  Projects  for  Director  and  Above  

 

Background  Checking  Job  Offers  Reloca5on  

 

Red  Carpet  OrientaEon,  Provisioning,  Onboarding,  

Post-­‐Hire  Survey    

Page 26: BrightHouse Networks Puts the HelloExcellence in Talent Acquisition with a Recruitment Marketing Platform

Goals  •  Drive  New  RecruiEng  InnovaEons  to…  

–  Increase  Applicant  Reach  –  Establish  Social  Media  Presence  

– Move  from  ReacEve  to  ProacEve  

–  Deliver  Branded,  OpEmized  &  Mobile  Experience  

–  Get  to  Measurable  Quality  

  BE  A  STRATEGIC  PARTNER  TO  THE  BUSINESS  

Page 27: BrightHouse Networks Puts the HelloExcellence in Talent Acquisition with a Recruitment Marketing Platform

EVALUATION  PROCESS  

Page 28: BrightHouse Networks Puts the HelloExcellence in Talent Acquisition with a Recruitment Marketing Platform

   Data    

Warehouse  

Evaluation Process  

Talent  Networks  

Mobile  

 CRM  

Job  Pos5ng  

Job  Distribu5on  

IniEal  Scope  

A  Single  Plaiorm  to  accurately  measure  our  enEre  recruiEng  markeEng  strategy  

ATS  

Career  Sites  

SEO  

Job  Distribu5on  

Career  Sites  

Page 29: BrightHouse Networks Puts the HelloExcellence in Talent Acquisition with a Recruitment Marketing Platform

INCREASE  APPLICANT  REACH  

Page 30: BrightHouse Networks Puts the HelloExcellence in Talent Acquisition with a Recruitment Marketing Platform

New  Sourcing  Channels  Job  AdverEsing  Channels   Career  Site    

&  Talent  Network  

Page 31: BrightHouse Networks Puts the HelloExcellence in Talent Acquisition with a Recruitment Marketing Platform
Page 32: BrightHouse Networks Puts the HelloExcellence in Talent Acquisition with a Recruitment Marketing Platform
Page 33: BrightHouse Networks Puts the HelloExcellence in Talent Acquisition with a Recruitment Marketing Platform
Page 34: BrightHouse Networks Puts the HelloExcellence in Talent Acquisition with a Recruitment Marketing Platform

ESTABLISH  SOCIAL  MEDIA  PRESENCE  

Page 35: BrightHouse Networks Puts the HelloExcellence in Talent Acquisition with a Recruitment Marketing Platform

Where  we  Started  •  Be  Human  •  Interact  •  Broadcast  •  Be  Tech  Savvy  

Page 36: BrightHouse Networks Puts the HelloExcellence in Talent Acquisition with a Recruitment Marketing Platform

LinkedIn  Presence  

Page 37: BrightHouse Networks Puts the HelloExcellence in Talent Acquisition with a Recruitment Marketing Platform

Just  Launched  

Page 38: BrightHouse Networks Puts the HelloExcellence in Talent Acquisition with a Recruitment Marketing Platform

MOVE  FROM  REACTIVE  TO  PROACTIVE  

Page 39: BrightHouse Networks Puts the HelloExcellence in Talent Acquisition with a Recruitment Marketing Platform

Living  with  the  status  quo  Campus  

Military  

Job  PosEng  

3rd  Party  

Sourcing  

Events  ATS  

Career  Site  

Diversity  Social  

Page 40: BrightHouse Networks Puts the HelloExcellence in Talent Acquisition with a Recruitment Marketing Platform

Centralized  Talent  Network  

ATS  

Campus  

Military  

Job  PosEng  

3rd  Party  

Sourcing  

Events  

Career  Site  

Talent  Network  

Diversity  

Social  

Page 41: BrightHouse Networks Puts the HelloExcellence in Talent Acquisition with a Recruitment Marketing Platform

DELIVER  BRANDED,  OPTIMIZED  AND  MOBILE  EXPERIENCE  

Page 42: BrightHouse Networks Puts the HelloExcellence in Talent Acquisition with a Recruitment Marketing Platform

New  Career  Site  

42  

Page 43: BrightHouse Networks Puts the HelloExcellence in Talent Acquisition with a Recruitment Marketing Platform

Social  Tools  &    Mobile  Companion  Site  

43  

Page 44: BrightHouse Networks Puts the HelloExcellence in Talent Acquisition with a Recruitment Marketing Platform

Military  

Branded  Landing  Pages  Sales  Technology  CARE   Field  Diversity  

Page 45: BrightHouse Networks Puts the HelloExcellence in Talent Acquisition with a Recruitment Marketing Platform

Explorable  Map  of  Jobs  

Page 46: BrightHouse Networks Puts the HelloExcellence in Talent Acquisition with a Recruitment Marketing Platform

Landing  Pages  for  Natural  Search  

Page 47: BrightHouse Networks Puts the HelloExcellence in Talent Acquisition with a Recruitment Marketing Platform

New  Career  Site  

47  

Page 48: BrightHouse Networks Puts the HelloExcellence in Talent Acquisition with a Recruitment Marketing Platform

Automated  72  Hour  Loopback  

Page 49: BrightHouse Networks Puts the HelloExcellence in Talent Acquisition with a Recruitment Marketing Platform

Community  Feedback  Loop  

Page 50: BrightHouse Networks Puts the HelloExcellence in Talent Acquisition with a Recruitment Marketing Platform

GET  TO  MEASURABLE  QUALITY  

Page 51: BrightHouse Networks Puts the HelloExcellence in Talent Acquisition with a Recruitment Marketing Platform

Source  AgnosEc  RecruiEng  AnalyEcs  •   Freedom  to  Use  Any  Media  Partner  

–  KRT  –  Advisement  Mix  and  Brand  CreaEve  &  Strategy  –  Job  Boards  and  AdverEsing  Channels  –  3rd  ParEes    

•  Decouple  Technology  from  Media:  Single  Technology  to  track  and  analyze  performance  of  ALL  iniEaEves  no  ma%er  the  media  partner.  

 •  Complete  Ownership  over  Mix:  We  have  full  visibility  into  strategy  while  

providing  fricEonless  flexibility  into  how  we  use  our  budget.      –  No  barriers  to  making  improvements  or  updaEng  strategy.  

Page 52: BrightHouse Networks Puts the HelloExcellence in Talent Acquisition with a Recruitment Marketing Platform

Strategic  RecruiEng  ConEnuum  

52  

6-­‐8+  weeks   4-­‐6  weeks   2-­‐4  weeks   0-­‐2  weeks  Viable  Sourcing  Channels   AcEve  Screening  &  Passive  

Sourcing  &  Screening    AcEve  Screening  &  Passive  Sourcing  &  Screening    

AcEve  Screening  &  Minimal  Passive  Sourcing    

AcEve  Screening  

Passive  Sourcing  OpEon   Marginal  Opportunity   Minimal  Opportunity  (Eme  constrained)  

No  Opportunity  (Eme  constrained)  

%  AcEve/Passive  Mix   70%  acEve  30%  passive  

80%  acEve  20%  passive  

90%  acEve  10%  passive  

100%  acEve  

Hiring  Event  Choices   Bright  House    Choice*   Bright  House  Choice*   GIS  Process   GIS  Process  

Current  State  Ideal  State  

Page 53: BrightHouse Networks Puts the HelloExcellence in Talent Acquisition with a Recruitment Marketing Platform

The  Job  Title  Challenge  •  Customer  Support  Specialist  

 Vs.    

•  Product  Specialist  Professional  

Page 54: BrightHouse Networks Puts the HelloExcellence in Talent Acquisition with a Recruitment Marketing Platform

Winning  Job  Title  

Page 55: BrightHouse Networks Puts the HelloExcellence in Talent Acquisition with a Recruitment Marketing Platform

Email  Campaign  Flow  

Page 56: BrightHouse Networks Puts the HelloExcellence in Talent Acquisition with a Recruitment Marketing Platform

Video  Story  

Page 57: BrightHouse Networks Puts the HelloExcellence in Talent Acquisition with a Recruitment Marketing Platform

Market  Demand  for  Video  Talent    

57  

Page 58: BrightHouse Networks Puts the HelloExcellence in Talent Acquisition with a Recruitment Marketing Platform

Macro  Visibility  into  EnEre  Strategy  

Page 59: BrightHouse Networks Puts the HelloExcellence in Talent Acquisition with a Recruitment Marketing Platform

Key  Lessons  Learned  •   Invest  in  the  right  plaiorm  

–  IdenEfy  great  technology  partners  •  Ones  who  will  work  with  you  to  ensure  you  get  the  analyEcs  you  need  (Begin  with  the  end  in  mind)  

•  CommunicaEng  with  your  Candidates  is  crucial  •  Having  a  short  profile  before  a  complete  applicaEon  coupled  with  a  Talent  Network  Form  =  User  SaEsfacEon  

•  Manage  your  Pipeline  –  Figure  out  criEcal  junctures  and  ways  to  interact  

Page 60: BrightHouse Networks Puts the HelloExcellence in Talent Acquisition with a Recruitment Marketing Platform

OPEN  DISCUSSION  

Page 61: BrightHouse Networks Puts the HelloExcellence in Talent Acquisition with a Recruitment Marketing Platform

THANK  YOU!!  

Jennifer  Tracy:  [email protected]      Mary  Grace  Hennessy:    [email protected]  /  @RecruiEngGrace  

Page 62: BrightHouse Networks Puts the HelloExcellence in Talent Acquisition with a Recruitment Marketing Platform

For more information on this or any other

HR technology topic go to  

hcp://core.ihrim.org    

Page 63: BrightHouse Networks Puts the HelloExcellence in Talent Acquisition with a Recruitment Marketing Platform

IHRIM needs your feedback! Please submit a session evaluation for  

Session 265 How Bright House Networks put the

HelloExcellence into Talent Acquisition Jennifer Tracy, Senior Direct of Talent Acquisition at Bright House Networks

 

Thank  You!