Brief Study On Volkswagen And Its Business Work
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Transcript of Brief Study On Volkswagen And Its Business Work
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WELCOMEBY: SWARAJ MANE
Brief Study On Volkswagen And Its Business Work.
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International Business (I.B) Meaning: Expanding the business worldwide. Ways:
1) Exporting
2) Turnkey Projects
3) Licensing
4) Franchising
5) Joint-Ventures
6) Wholly Owned Subsidiary
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VOLKSWAGEN Parent Group: Volkswagen
Group Portfolio: Volkswagen, Audi,
Seat, Skoda, Volkswagen Commercial Vehicles, Bentley, Bugatti, Lamborghini and Skania
Production output:5,771,789 units (2012)
Revenue: €103.942 billion (2012)
Profit: €21.7 billion (2012)
Industry: AutomotiveFounded: 28th May, 1937Head Quartered: Wolfsburg,
GermanyArea Served: WorldwideKey People:
Martin Winterkom: Chairman of the
Board of Management
Ferdinand Piech: Chairman of Volkswagen Supervisory Board
Products: Automobiles Luxuries Vehicles
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HISTORY 1937-45: “People’s Car” Project• Ferdinand Porche (Volksauto)• Adolf Hitler (Investor)• KdF-Wagen (Kraft durch Freude);
Strength through Joy• Volkswagenwerk• Presented Hitler- Type 1 Cabriolet• War time model- Type 82 (Bucket
Car) 1945-48: British Army (Mj. Ivan
Hirst)• Max. production 10%• 1946: 1000 cars/mnth.• 2nd World War era- “Volkswagen” 1948: West German Regeneration• Control of West German Govt.• Type 2- Commercial Vehicle• Entry in US- “Victory Wagon”
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HISTORY• Volkswagen America (April 1955)• Standard sales and service• Type 1- VW Beetle VW Canada:• Canadian Motors Ltd (10 July 1952) • Order of 12 vehicles, (3) model 1C,
(3)11GS, (2) 24A-M51, (1)21A, (1) 23A, (1) 22A and one Ambulance.
• Exhibited in “Canadian National Exhib.”
• Volk. Plant on Scarboro's Golden Mile.
Volkswagen Expansion: • Advertising campaigns by New York
advertising agency • American exports, Innovative
Advertising• 1972 World Production Record• Beetle, Squareback, VW Type 3
Notchback..
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Volk’s Innovations Continues…
Volks. Passat (1973-77)
Volks. Polo (1975-79)
Volks. Golf (2000)
Volks. New Beetle 3rd Gen. Volks. Scirocco 6th Gen. Volk. Golf
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Achievements World Car of the Year:• 2009 – Volkswagen Golf• 2010 – Volkswagen Polo• 2012 – Volkswagen Up!• 2013 – Volkswagen Golf European Car of the Year:• 1992 – Volkswagen Golf• 2010 – Volkswagen Polo• 2013 – Volkswagen Golf
The Volkswagen Jetta TDI: "Green Car of the Year" award from Green Car Journal (2009).
2011, Volkswagen: “The most IIHS Top Safety Pick” award.
The Volkswagen Passat NMS: “Motor Trend Car of the Year” (2012).
The Volkswagen Jetta (world record): The fastest hybrid car at 187 mph (2012).
The Volkswagen XL1: The most fuel-efficient production car in the world (2013).
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OPERATIONS A large international corporation in different worldwide markets
and countries. Volkswagen is currently Europe's largest automaker. For a long time, Volkswagen had market share over 20 percent. In 2010, Volkswagen: record sales of 6.29 million vehicles, with
its global market share at 11.4%. Volkswagen's core markets include Germany and China. In 2008, Volkswagen : Third largest automaker in the world. As of 2012, Volkswagen: Second largest manufacturer
worldwide. Volkswagen has aimed to double its US market share from 2%
to 4% for the year 2014. Aiming to become, the world's largest car maker by 2018.
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VOLKSWAGEN GROUP
Commercial Vehicles
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Worldwide Presence
Wolfsburg, Germany
Mexico Slovakia China India Indonesia Russia Malaysia Brazil
Argentina Portugal Spain Poland Czech Republic Bosnia Herzegovina South Africa
Home Country:
Host Countries:
VW Group’s Two Primary Divisions:Automotive DivisionFinancial Services DivisionApt. 340 subsidiary companies.Operations in 150 countries.100 production facilities across 27 countries.It holds a 19.9% non-controlling shareholding in Suzuki.Two major joint-ventures in China FAW-Volkswagen and Shanghai Volkswagen.
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Volks. Chakan Plant in Pune Plant Occupies 575 acres
area. Plant Investment Rs. 3800
Crore by VIPL. Production Capacity: 130,000
/ year. Plant shared by SIPL
manufacturing Skoda Rapid. Models Manufactured
Includes:• Volks. Polo• Volks. Vento• Volks. Passat• Skoda Rapid
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Volks. Chakan Plant in Pune Sells products viz.
Volkswagen Group Sales India Pvt. Ltd. based out of Mumbai.
Fan club: Volkswagen Fans Club Community Website (24th march. 2012).
Volkswagen India appointed:
• Thierry Lespiaucq as its new managing director from May 1, 2014.
• Mahesh Kodumudi, the president and managing director of Volkswagen India will now be the group chief representative.
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Targets Sales