Brief

• Over 20 Years of experience across Multinational organizations across FMCG - Retail – Hospitality – Distribution

• Appointed several positions in Strategic management and Information Technology management (Multinational organizations)

• Since 2008 working as management consultant for various business, mainly in delivering three major phases :

• GAP Analysis “Business evaluation”• Objectives setting • Business progress evaluation

Key Practice Areas :

• Business Strategic assessment including SWOT analysis • Analysis of competitive environment • Understating market dynamics and changes to competitive landscape.• Setting Key Strategic Goals• Strategy map and Strategic objectives/ (based on Balanced score cards mythology)• Assign Functional Objectives/KPI’s and develop key projects and deliverables.• Evaluation of Corporate/Functional progress against KPI’s

Other Professional Experience • Internal Auditor for Inter.Continental Hotels Head office London • American University in Cairo : Instructor for Computerized Hotel Services (1989-1995)

Osama Abou MousallamBrief

Osama Abou MousallamExperience - Summary

Area Projects & Tasks Delivered Company

Strategy Formulation

• Participation in Strategic Position Assessment (SPA) (Cadbury)• Full development of corporate strategy including , objectives

setting , Strategy map and Key Projects , & KPI’s

• Cadbury Adams Egypt• Egypt Bakery Stores• Sedra & Madina Group• City Centre Hotel• Sarie El-Din & partners

Competitive Assessment

• Develop Full Competition Assessment • Setup of Competitive Intelligence System , develop Company

plan versus competition and developing studies of economic and market changes.

• Cadbury Egypt• Egypt Bakery Stores• Sarie-Eldin & Partners

Business Assessment & SWOT

• Evaluation Key Strength Weakness , Opportunities and Threats• Full Sales Trends analysis and Channels Evaluation• Identifying Key Strength Weakness, Opportunities and Threats

for organization .

• Egypt Bakery Stores• Sedra & Madina Group• Cadbury Adams Egypt

competitors• Sarie-Eldin & Partners

• Implementation of the Soft (Strategy , Operations, Finance , Transformation) Evaluation for

• 4 IT Companies

Business Planning &B.S. Cards

• Develop Business Plan and key corporate & Functional Objectives

• Develop Strategy Map and Balanced Score Cards • Develop Key Performance Indicators (KPI’s)

• Egypt Bakery Stores• Sarie-Eldin & partners• Sedra & Madina • City Centre Hotel

Key projects Managed / Participated

• Route to Market Improvement project (RTM) • Implement Geo Marketing solution to increase route to

market Availability and Distribution• Sales Force Automation using Hand Held Terminals

• Cadbury Adams Egypt

Area Projects & Tasks Delivered Company

ITERP

• Implement Full Sales Force Automation Application Including full ERP solution for Sales & Distribution

• IT Management Tasks • Manage and Implement IT Solutions

• Cadbury • Sainsbury• Americana

IT Retail

• Full Implementation of ERP Including Point of Sales & Back office (Sainsbury Egypt & Americana Mart)

• Full Retail Company setup (Americana Mart)• Full Implementation of Retail solution covering 40 Retail

outlets (Sainsbury Egypt)

• Sainsbury Egypt• Americana

IT management

• IT Manager for various Multinational & National companies Management of IT Function for Over 10 years (1995-2004)

• Cadbury Egypt• Americana • Sainsbury Egypt

IT Telecom

• Deployment of Full resilient VPN project to replace (SITA) • Cadbury Egypt

IT Projects :

Strategy / Management :

Osama Abou MousallamProject References & Client Details

Egypt Bakery Stores 2007 Segment Import – Food - Distribution

Project Scope Strategic Planning - HR Recruitment – Website Development

Deliverables • Increase in Annual Turnover by 50% in year 2007 (XX MM LE) • GAP Analysis /Strategic Management - Objectives Setting • Sales Forecast /Distribution Channels Evaluation /Recruitment • Website Development

Contact Yasser Kamel (MD) EgyptBakeryStores.com

About the Client • Exclusive importer and distributor in Egypt for world class Food products as BakeMark International, PatisFrance, Unigra, PreGel,Boiron and Carels. Annual Turnover XX MM LE.

• Offers lots of diversified products for Bakery and Pastry Ingredients for a variety of businesses' including hotels, catering, Pastry and Airlines

Egypt Bakery Stores

Jil – Kabo 2008

Segment Industrial – Textile

Project Scope ERP Project Consultation

Deliverables • IT Assessment / Project Planning / Project Management Coaching • Contracting Vendor / Network Implementation

Contact • Wael Olama (CEO & MD) kabo.com.eg

About the Client • Considered one of the largest firms working in the field of under and outerwear in the middle east and worldwide. The annual production is more than 40 million pieces of under and outerwear, which are manufactured with approximately 6 thousand tons of combed yarn form the finest Egyptian cotton

Sedra Group 2008- on Going

Segment Food & Beverage / Retail

About the Client • One of the leading Food & Dairy Product manufacturers in Egypt with Annual Turnover of EGP XX MM LE

Project Scope Management – IT

Deliverables • GAP analysis• Strategic Management • Process Analysis – Evaluation –

Documentation

• ISO process overview Evaluation – Documentation

• ERP Implementation

Contact Fathy Diab (MD)

Jil

Sedra

Sarie Eldin & Partner Law Firm 2010

Segment Law Firm

Project Scope Strategic Planning – Website Review -

Deliverables • GAP analysis • Competition Assessment

• Developing Business Plan • Objectives setting – KPI’s • Functional Objectives setting

Contact Hany Sarie-Eldin (MD-Partner) Sarie-Eldin.com

About the Client The Firm offers various legal services as more fully detailedin our Areas of Expertise: Banking & Finance Capital Markets, Mergers & Acquisitions Infrastructure & Energy Trade & Services

Sarie Eldin & PartnersLaw Firm

Osama Abou MousallamProject References & Client Details

Soft Linen 2009

Segment Manufacturing – Retail

Project Scope Gap Analysis

Deliverables Standard IMC Gap Analysis

Contacts www.softlinengroup.com

About the Client Soft Linen Group established in 2007 after gaining experience for 5 years in retailer shops selling embroidered linen products, the factory located in New Borg Elarab City-Alexandria-Egypt, and our shops located in: Alexandria (City Center-Porto Marina-San Stefano-Meena Mall-Zahran Mall), Cairo (City Stars-Abass Elakkad) under the name of "La Nuit".

Soft Linen

City Center Hotel 2009

Segment Hospitality

Project Scope Business Planning

Deliverables • GAP analysis • Competition Assessment• Developing Business Plan • Objectives setting – KPI’s and Functional Objectives setting

Contact Ismail Shefie (owner)

About the Client Newly operating hotel in Beni Swief

City CenterHotel

Grow IT Project (CIT) : Comsys / Esmart Soft / CCIE / Nile IT March/ August 2010

Segment Information Technology

Project Scope Business Assessment / Business Upgrade Planning

Deliverables • Assessment of Strategy, Finance and Operations • Reporting Key issues against best Practice.• Developing Key development areas • Developing business upgrade plans (BUP)• Follow up on Implementation

About the Client Specialized Consultant (Strategy)IT Companies Assessment, based on using methodologies developed by ATOS origin and managed by a consortium of the following leading firms (Atos Origin, Arther D.Little, QAI)

Contact comsyssoftware.com nile-it.com smartsoft.com.eg cciegypt.com

Consultancy Firms

Nermine Rageh / Dalia WahbaCID.com.eg

Comsys

Nile IT

ESMART Soft

CCIE Egypt

Osama Abou MousalamProjects Managed / Participated & Deliverables

Project Objectives Outcome/Results

Geo Marketing & Distribution(Strategy / Cadbury Adams Egypt)Project Manager/2005

• Identification of Gaps in Distribution and Availability Using Digital maps against Competitors• Assessment of company D&A

performance in terms of product variety and product Category

• Identified product performance of company key products versus competition and understand Key Gaps in distribution using Digital Maps • Key Gaps In distribution

Identified and acted upon

Distribution & Availability Project(Strategy/Cadbury Adams)Project Member/2007

• Assessment of Current D&A Performance and Identification Key Issues and alternatives

• Strategic directions of Expansion of Sales Force• Identification of Sales Channels

required

Strategic Positioning Assessment (SPA)(Strategy/Cadbury Adams)Project Member/2007

• Full corporate strategy assessment including Key Marketing, Sales & Distribution, Customer , Key Competitors

• Identification of Key corporate issues, Alternatives generations • Development of Corporate

strategy and Input to Vision

Project Objectives Outcome/Results

Sales Force Automation(IT / Cadbury Adams Egypt)Project Manager/2004

• Full Implementation of Sales & Distribution system using Hand Held Terminals • Full Sales Cycle Automation including

(Sales Order processing & Accounts Receivables and Warehousing)

• Fully Automated Sales Cycle Nationwide covering 100 Sales Rep. In 5 Branches Nationwide• Increase of Sales and

Distribution efficiency

Full ERP Implementation• Sainsbury Egypt• Cadbury Egypt (Sales &Distribution)• Americana Mart (Egypt)

• Full Implementation of Sales & Distribution system using Hand Held Terminals

• Full ERP Implementation• Full Implementation of Sales &

Distribution cycle

Strategic Projects :

IT Projects :

Project Objectives Outcome/Results

Project Management(Strategy/Cadbury Adams)2004-2008

• Coaching & Training for Project Managers / Project Director

• Conduct Training Sessions for project managers & Teams

• Setup of Project Management office / Key Strategic projects

• Setup of PMO (project management Office) • Board of Directors Update

mechanism with reference for Key Strategic projects

Project Management:

Osama Abou MousalamProjects Managed / Participated & Deliverables

EmploymentGawad Abaza (Managing Director Cadbury / Kraft Africa)

Mario Adams (Finance Director Cadbury Africa)

Khaled Sabry (Finance Director Lafarge Egypt)

Mohamed Nour (Ex MD Cadbury Egypt)

Wallace Garland, (Ex MD Cadbury Egypt)

Mounir Doss (Ex Resident Manager, Semiramis Inter . Continental Hotel

Consultancy FirmsAhmed Nofal Founder & Managing partner (ACG)

Mohamed Barkouki Founder & Managing Partner (ACG)

Nermine Rageh Project Manager , CID

Hamed Sayyad Business Development Director (Megacom)

Consultancy Yasser Kamel MD Egypt Bakery Stores

Fathy Diab MD Sedra & Madina Group

Hany Sarie Eldin MD Sarie El-Din & Partners

Wael Olama Ex-MD Jil Kabo

Ismail Shafie Owner City Centre Hotel

Hala Gabrous Project Manager , Grow IT , Ministry of CIT Egypt

Khaled Morsy Partner , Comsys Software