Brief introduction

ConEx Innovation Co.,Ltd.

Represents

www.conexstore.comYour industrial store online!

CONVENIENCE

What is CONEX?

CONVENIENCE EXPRESS

CONVENIENCECONVENIENCE

CONVENIENCE

EXPRESSEXPRESS

EXPRESSEXPRESS

Who are we?

Conexstore.com was founded in 2008 to be the first complete one stop shopping for industrial and DIY customers.

It carries over 100,000 SKUs including tools welding safety paints electrical chemical hardware ,etc. to serve especially MRO sector.

Its operation covers the whole part of Thailand territory through effective services by both our fleet and subcontractors.

Where are we from?

Mr. Suthep Uacherdkul

Successful entrepreneur , own various types of industrial business including “Rayong Mongkolchai”, “Master Max”, “Chemiman” etc. with turnover larger than B500m.

Industrial Engineer, Chulalongkorn UniversityMBA – USA

Director – RMC, Master Max, Chemiman, etc.

CONEX was established by two experience founders who have spent over 20 years of their own working life in developing new channels in industrial sector in Thailand.

Mr. Nat Sivaraks

20 years experience specialized in industrial supply chain.

Mechanical engineer Chulalongkorn University

MBA Nida

General Manager – TIGRegional Manager – Stanley

Works Asia PacificCEO – VCS, Gas & Gear, all tools

Business fact…

Registered Name Conex Innovation Co.,Ltd.Business Address 31/16 Moo13, Bangna-Trad Road, Tumbol Bangpleeyai

Amphur Bangplee, Samutprakarn Province, 10540 ThailandOffice Phone 02 316 1115Fax 02 316 1114Call Center 02 316 1133Email cs@conexstore.comWebsite http://www.conexstore.com

Paid up capital Baht 5 million ( will be up to Baht 50 m in 2013 )Share Holders Mr. Suthep Uacherdkul

Mr. Nat Sivaraks

Business turnover (First Year)

Staffs 19 Permanent 4 Temporary

Our Strategies …How do the purchasers approachto serve various types of goods?

High

Low

Cost

VolumeHighLow

A. Tender/Bidding B. Partner

D. Consignment Blanket order

C. Convenience

1 2 3 4 last

Value

B. PartnerA. TenderD. Consignment

C. Convenience

High

Low

Cost

VolumeHighLow

A. Tender/Bidding B. Partner

D. Consignment Blanket order

C. Convenience

1 2 3 4 last

Value

B. PartnerA. TenderD. Consignment

C. Convenience

conexstore.com has been developto penetrate A-C-D segment.

We aim for the last 25%-50% from thePurchasing list?

Market Analysis …

There are more than 25m people working in various sectors in Thai labor market.

As CONEX is focusing in MRO (Maintenance, Repair and Operation), that means it involves approx 10m people market size.

In view of organizations which registered, the formal number are over 240,000 firms.

CONEX targets to share only 50,000 customers within 5 years timeline.

Agriculture

Fishery Manufacturing

Construction

Trading Hotel/Restaura

nt

Transport DIY

Traditional trade

Modern Trade

Industrial Direct

Catalog & web sales

Man powersmillion

14.7 0.5 5.4 1.8 5.3 2.2 1.0 10

InternetAccess

Low Low High Low Medium High Low Medium

Note.In USA, no 1-10 industrial sales firms are all in Industrial Supplies categories and all have over US$10m turnover.In Korea, no 1 industrial sales company is “CHEGIM” is also Industrial Supplies.In Indonesia, no 1 is Kawa Lama.

Who are our customers?

Manufacturers Garage Construction Service Man

Milling Shops Fabrication Shop Hospital Agriculture

Laboratory DIYHotel / Restaurant

Visit our shop …

Why working life is getting better?

24 hours 7 days order

Better control of price

Technical specification

ready

Improve Cash Management

Delivery Service

What types of products can we serve?

Safety Signs and Traffic

First Aid FireExtinguish

Security IndustrialSoftware

Flash Light &Battery

PowerTools

Tools PneumaticTools

AutomotiveTools

Measuring& Precision

Cutting& Drilling

Abrasive& Finishing

Pumps &Compressors

Stationary

Fastener

Welding &Cutting

ConstructionEquipments

Bumbling &Sanitary

Bearing O-ring &Seals

Electrical Paints

Storage MaterialHandling

Hydraulic Hardware IndustrialMaintenance

Chemical

Cleaning Books, CD, Poster PowerGenerator

Service Levels we’ve committed to offer…

Convenience

Quality Goods

Standard Fair Price

Standard Reliable Delivery service

Who are we competing with?

1 2 3 4 last

Value

B. PartnerA. TenderD. Consignment

C. Convenience

CONEX is considered grouped in convenience sector so it compete with traditional trade hardware shops, modern trade hardware store and industrial direct supplies.

Compete with traditional trade hardware shop, modern trade store, web and catalog sales.

Compete with industrial supplies

Out of interest, dominated by manufacturers or importers

Business coverage …Customers can reach ‘CONEX’ anywhere as long as they can get access to internet connection or via telephone to contact call center.

Delivery is provided through out Thailand territory.

In Power Zone, CONEX arrange its own fleet to handover goods to customers.

Outside will be by subcontractors, post and transportation service firms.

Development Plan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Registered

Launched

Catalog launched

Phase Iwebsite

Phase IIwebsite

Phase IIIVirtual Catalog

2008 to complete 30,000 SKUsNo 1 industrial e-commerce site(with virtual catalog)And 500 pages catalog

Expected to have 100,000 SKUsIn 2009

3,000 SKUs

10,000 SKUs

30,000 SKUs

Organization Structure to support commitments..Managing Director

Product Management

Call Center WebsiteRepresentatives

Operation Business Support

Nat

Ek

Jack

Nong

Au

Nui

Tum Kai

Noi

Jum

NatCredit Control

Accounting

IT

Nan

Nat

Karn

PrasertSanun

Ko Vichai

Facilities …Office & Warehouse 900 m2

Call Center, fully equipped

Self delivery in power zone

GPS monitoring online

Expectation for growth …

Expected number of customer base

Members in pocket

Numbers of active customers per month

Within 2008 CONEX expect to achieveBaht 1,000 m turnover .

Revenue in million baht

Thank you