8/13/2019 Bridgewater (Endorsements)

1/6

Quarterback

Ted d y B rid g ew ater #5

Louisville CardinalsBy:

Sean BrackenPhil McDowell

Brian SingerRobert Tovar

8/13/2019 Bridgewater (Endorsements)

2/6

Getting To Know

Teddy BridgewaterLeader of Northwestern High Schoolin Miami since his sophomoreseason. During his Senior year hethrew for 2,606 yards and 22Touchdowns.Named the Big East Rookie of theYear after throwing for 2,129 yardsand 14 touchdowns during hisFreshman Year.Named the Big East Offensive Player

of the Year and first team All-BigEast after passing for 3,718 yards(third all-time at Louisville) and 27touchdowns (tied for fourth all-timeat Louisville) during his sophomoreseason. Led team to 11 victories andSugar Bowl Victory.

Led team to 11-1 record and double-digit victories for consecutive years.Named Maxwell award Finalist whilethrowing for 28 Touchdowns.

8/13/2019 Bridgewater (Endorsements)

3/6

10 Nor thwes te r Highhool13 Univers ity o f Lo uisv i l l e

Honors and Award

2010 U.S. Army All-American

2011 Freshman All-American

2012 Big East Offensive Player of the Year

2013 Davey OBrien Award Semifinalist

2012 Sugar Bowl MVP

2013 Maxwell Award Semifinalist

2011 Big East Rookie of the Year

8/13/2019 Bridgewater (Endorsements)

4/6

Teddy Bridgewater is a natural fit with Adidas. Adidas isthe official sponsor of Louisville Athletics and Bridgewateris the face of Louisville Football. Bridgewater will be oneof the top quarterbacks selected in this years draft and his

marketability as a top pick would appeal to Adidas. Withthe rash of injuries affecting some of Adidas top athletes,the company may be in need of a new face, and TeddyBridgewater would be perfect. Teddy is a franchisequarterback with the durability and positive image to leadthe Adidas company for years to come. Bridgewater is

already comfortable with Adidas and their band image. Itwould be a seamless and natural transition.

Louisvilles Teddy Bridgewater is the clear-cut top prospect.

-Peter King| Sports Illustrated

8/13/2019 Bridgewater (Endorsements)

5/6

Teddy Bridgewater has had a closeconnection to breast cancer since hewas fourteen. His mother Rose wasdiagnosed with breast cancer and notgiven a great chance to survive.However, she was committed tofighting and beating the disease. Shefought through breast cancer whilesupporting Teddys dream of playingprofessional football. She finally wentinto remission once Teddy went wasaccepted into Louisville. Bridgewaterwould be a great endorser for theSusan G. Komen foundation from hispersonal connection and experiencewith breast cancer. The NFL supportsbreast cancer awareness for an entiremonth and Teddy Bridgewater wouldbe a great spokesperson. Teddy andRoses story would be a greatinspiration to many while alsoproviding awareness to the fight to finda cure.

Teddy with his mother, Rose

8/13/2019 Bridgewater (Endorsements)

6/6

Jumpman23

Yum! Brands food would be a great potential endorsement deal for TeddyBridgewater. Yum! Brands is one of the three fortune 500 companies inLouisville and highly advertised throughout the country. Teddy Bridgewatersstar power in the Louisville community makes this an easy branding fit. Thecompany constantly advertises their products and different fast food chainsduring NFL games. For example, Pizza Hut is a direct sponsor of Fox NFLSunday. Therefore, it would be easy to incorporate Teddy Bridgewater as theface of Yum! Brands during NFL games, similar to how Subway uses RG3.Teddys obvious, close ties to Louisville would make this the perfectpartnership and would be sure to raise the brand image of Yum! Brands.

dgewater can be the next Star Quarterbackrepresent Yum!Brand foods like Aaron

dgers and Pizza Hut.