Brick & Mortar vs online shopping

8/12/2019 Brick & Mortar vs online shopping

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Brick & Mortar

Click &


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THE ONLINE SHOPPIN


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Todays consumers lead busy livesand shopping takes time.

Often it is a task. Consumers find

researching and shopping on the

Web far more convenient than

brick-and-mortar visits.


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Although in-store excursions can

still be fun, in many ways shoppingonline or via a mobile device offers

a better overall experience,

whether from the couch after the

kids are in bed, on a mobile phoneduring a quiet moment at lunch, or

on the go.


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In many instances, customers have

access to more information online

than when talking to an in-store sales

associate.

Online reviews and price

comparisons enable them to feel

more confident in their buying

decisions and free shipping offersare a fixture of the online

marketplace, especially during

festive season.


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Google India Study reports ElectronicTop Search but pparels the most

Flipkart


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As per the research,9 of online shoppersare planning to buy more products online which

reflects on the positive experience of the users.

In terms of top product categories ever purchased online: Apparels & Accwas among the top category (84%) Electronics(71%) Beauty & perso(64%) Books(62%) Household products (61%) The frequency of purchase was alsocategories like apparels & accessories (34%), beauty & personal care (33%) products

to electronics (28%).


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Top Retail Subcategories by Total Unique Visitors

November 2011 vs. November 2010

Total IndiaVisitors Age 15+ Home/Work Locations

Source: comScore Media Metrix

Total Unique Visitors (000)

Nov-2010 Nov-2011 %

Change

Total Internet : Total Audience 41,169 46,390 13Retail 23,021 27,171 18Coupons 1,048 7,647 629Consumer Electronics 6,334 7,122 12Comparison Shopping 4,611 5,775 25Computer Hardware 5,079 5,708 12Apparel 1,735 4,609 166Movies 2,587 3,076 19Books 2,559 2,494 -3Flowers/Gifts/Greetings 2,132 2,323 9Jewelry/Luxury

Goods/Accessories 1,575 2,134 36Home 1,605 1,966 22

Top 10 Retail Sites by Unique Visito

November 2011 Total IndiaVisito

Home/Work Locations

Source: comScore Media Metrix

TotVis

Total Internet : Total Audience 46,

Retail 27,

Amazon Sites 6,8

Apple.com Worldwide Sites 3,4

Samsung Group 2,7

Flipkart.com 2,6

Homeshop18.com 2,2

Naaptol.com 2,1

Bookmyshow.com 2,1

Myntra.com 2,1

Priceindia.in 2,0

Alibaba.com Corporation 1,9


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What Happened to the

Retail Stores?


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The world of retail is facing anexistential crisis as more consumers

abandon shopping in physical

stores for the ease of buying online,

especially with their mobile devices.


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The rapid advances of e commerce havedrastically altered the landscape for

traditional retailing giants. Theyre being

challenged by the mobile revolution

because theyre saddled with the high

costs of leasing and maintaining so many

store properties.


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Old-school retailers that dont

adjust quickly to the rise of

mobile and social commerce will

have a hard time surviving the

current disruption


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What can They Do?


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Retailers that will survive in this new

environment need to pursue effective

marketing programs for social media and

mobile devices, and keep their business

models ultra-lean.


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As part of this effort, online retailers need tocontinue to reach many new customers by

combining traditional TV commercials with

online display advertising in major Internet

companies including Google, Facebook,

AOL, Yahoo and Microsoft.


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Take the in-store experience to a different


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Retail is in crisis. But its a crisis that can stimulate transformational cwho understand their customers, leverage technology to evolve the cu

experience, and focus on their differentiators and assets have the opp

thrive. However, for retailers that ignore opportunities for transformat

on the wall.


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THANK YOU

Brick & Mortar vs online shopping

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