BRIC Markets- Spotlight India Understanding the New World Traveler.
-
Upload
clifton-hardy -
Category
Documents
-
view
218 -
download
3
Transcript of BRIC Markets- Spotlight India Understanding the New World Traveler.
BRIC Markets- Spotlight IndiaUnderstanding the New World Traveler
Understanding Market Shifts
Source: Euromonitor Int’l: 2014
10 Largest Economies by GDP
IndiaUnderstanding the Indian Traveler
Snapshot India
New Delhi20.10 million
Mumbai12.78 million
Population: 1.10 billion
Outbound Travelers: • 2014: 15 million outbound • 2020: 50 million
(projected) • Youth intensive – median age 26.7
• UK• Australia• South Africa• New Zealand• Canada
• USA • Thailand • Western
Europe• Singapore
2011:753,000
2013 859,000
Travel Demographics Reported Mid 2012: Current major destinations Recent Growth
To United States:
India’s Economy
Source: forbes.com
PUNJAB
GUJARAT
India’s Wealth
India’s Outbound Travel Market
India’s Outbound Travel Market
Indian Arrivals into the USA
2010 2011 2012 20130
100,000
200,000
300,000
400,000
500,000
600,000
700,000
800,000
900,000
1,000,000
650,935 663,465
724,443
859,169
1.9%9.2%
18.6%
18%
Money Spent by Indians in the USA
2010 2011 2012 20130
1
2
3
4
5
6
4.5 4.44.9
5.6
MONEY SPENT IN BILLIONS
AIR LIFT INTO USA
Via
Atlantic
•American Airlines•British Airways•Swiss Air•Virgin Atlantic•Turkish Airlines•Lufthansa•KLM Air France/Delta•AustrianAirlines•JET Airways
Via P
acific
•Cathay Pacific•Air China•All Nippon Airlines•China Eastern Airlines•China Southern Airlines•Japan Airlines•Singapore Airlines/ Silk Air•Asiana Airlines•Korean Air
Via Gulf(
Middl
e East)
•Emirates Airline•Etihad•Qatar
Approx. 90% of Indian travelers arrived in the U.S. through connecting flights from third point.
AIR LIFT INTO BOSTON
Family Travel and VFR
• Many Indians have associations to the US (through family, school, or business ties)
• USA ranks 3rd in their Int’l destination mix
• Family holidays rank as the top most objective (91%) followed by visits to family and friends (VFR)
Key Motivators
Group vs FIT
well-researched bargains better keen on DIY itineraries
Travel Trade
On Line Travel Scenario
Key Consumer Trends
Asia Pacific Middle Class
Source: ADB. The Rise of Asia’s Middle Class: 2010 (Frost & Sullivan estimates)
Three Reasons to Consider Investing In the India Travel Market
• Indians speak, understand and use English as their common tongue
• Indians LOVE American Culture and Emulate American lifestyle and living
• Given the age demographics, and affinity for the US – there will be a constant mix of first time and repeat travelers for the long haul.
Thank YouQ&A