Brian's IBEC CEO Conference Slides
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Importance of design in extending Ireland’s global reach for SMEs Cricut – One CEO’s Story
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Transcript of Brian's IBEC CEO Conference Slides
What he did right:
Invested in the creative nature of the business
and in the emotion behind the brand
What he did right:
Had the vision to see the long term goal but
the patience to plan success as a series of
deliberate iterations.
What he did right:
Didn’t trust his gut
Used his charisma to get others to excel
Built a tight internal team
Built a tight external partner team
“MakerBot + Pinterest = Cricut, craft juggernaut”
-Wired Magazine
“3D printing may be the future but Cricut Explore
is now”
- Forbes