1. 1. O C R - L E V E L 3 C A M B R I D G E I N T R O D U C T O RY D I P L O M A I N M E D I A - U N I T 1 4 : C A N D I D A T E N A M E : B R I A N M I G U E L I N S U A C A N D I D A T E N U M B E R : 6 0 5 5 C E N T R E N A M E : S T A N D R E W S C A T H O L I C S E C O N D A RY S C H O O L C E N T R E N U M B E R : 6 4 1 3 5
2. 2. C O N T E N T S Preproduction Materials Mood Board Hand Drawn Drafts Graphic Layout Flat Plan Photography Plan Equipment Production Process Safe Working Practices Image Manipulation Step-By-Step Desktop Publishing Step-By-Step Summary
3. 3. C H A R M M O O D B O A R D Mojo - The Worlds Best Music Magazine Kerrang - The Worlds Biggest Selling Weekly Rock Magazine Q Discover Great Music In order to establish the vision for the magazine, we created a mood board which encompasses all the elements into a visual illustration which acts as a guide for creating the magazine. The mood board includes mastheads, logos, straplines, colours and images.
4. 4. C H A R M H A N D - D R A W N D R A F T S Front Cover Sketch V1Mojo July 2011 (#212)
5. 5. C H A R M H A N D - D R A W N D R A F T S Front Cover Sketch V2Mojo October 2014 (#251)
6. 6. C H A R M H A N D - D R A W N D R A F T S Double Page Spread Sketch V1Mojo July 2011 (#212)
7. 7. C H A R M H A N D - D R A W N D R A F T S Double Page Spread Sketch V2Mojo October 2014 (#251)
8. 8. C H A R M G R A P H I C L AY O U T ( F R O N T C O V E R )
9. 9. C H A R M G R A P H I C L AY O U T ( D O U B L E PA G E S P R E A D )
10. 10. C H A R M F L AT P L A N
11. 11. C H A R M F L AT P L A N
12. 12. C H A R M P H O T O G R A P H Y P L A N Location (Time) (Date) (Why?) Green screen image for clean background - allows for modification of background. (best done indoors where good lighting is available) (date?) Tonys garage - has a bar, darts - looks like somewhere a band would hang out. (Thursday evening) (6 November 2014) Picture Needed/Required (Shot Type) (Props/Equipment/) (Lighting) (Person/People) (Why) Colour images - to appeal to youth - connote energy and youth - to be used on front cover for main image. (Shot type - medium close-up of artist looking directly at camera) (Props/Equipment - casual clothing for youth pop/rock genre i.e. leather jacket, hoody, skinny jeans, trainers/ sneakers) (People - 3 band members - 2 guys & 1 girl) Colour images - to appeal to youth - connote energy and youth - to be used on double page spread for behind-the-scenes images, album art - to support article with images. (Shot types - medium, medium-close ups, close-ups of artists practicing, hanging-out, writing lyrics) (Props/Equipment - casual clothing for youth pop/rock genre i.e. leather jacket, hoody, skinny jeans, trainers/sneakers) (People - 3 band members - 2 guys & 1 girl) Permission Needed (Who) (Why?) Permission to use green screen from owner. Permission from photography teacher to use photography room for lighting, location and set-up of green screen. Permission from subjects to be featured in the magazine. Permission from Tony, James and Amelia to be my subjects. Permission from Tony to use his garage as a setting. Potential Hazards/Risks (Location Specific) (Why?) Carry out a Risk Assessment - Health & Safety at Work Act (1974) and Health & Safety at Work Regulations (1999) - Requirement of qualified first aider, Employer responsible for health, safety & welfare (location, equipment must not endanger people), Duty of individual to take reasonable care of themselves and any other person who may be affected by his/her actions, Implement health & safety measures based on risk assessment. Location Specific Risks - Musical Instruments, Equipment, etc. Employers Liability Insurance, Material Damage and Business Interruption Insurance. Carry out a Risk Assessment - Health & Safety at Work Act (1974) and Health & Safety at Work Regulations (1999) - Requirement of qualified first aider, Employer responsible for health, safety & welfare (location, equipment must not endanger people), Duty of individual to take reasonable care of themselves and any other person who may be affected by his/ her actions, Implement health & safety measures based on risk assessment. Location Specific Risks - Darts, Alcohol, Musical Instruments, Steps, Equipment, etc. Employers Liability Insurance, Material Damage and Business Interruption Insurance.
13. 13. C H A R M P H O T O G R A P H Y P L A N These are the inspirational images I used in order to get a feel for the style and type of images I wanted to take and subsequently include in my magazine.
14. 14. C H A R M P H O T O G R A P H Y P L A N Contemporary images for Charm magazine will be in colour - whilst articles focusing on artists from the classic era of music will be accompanied by black and white images. The images are of my friends garage, which he has converted into a man cave - where there is a dart board, a TV and a small bar amongst other things. As he is in a band himself, the location is perfect for writing music and spending time with his band members - which is the perfect setting for taking images to accompany an article on Against The Current (contemporary up & coming band).
15. 15. C H A R M P H O T O G R A P H Y P L A N These are the images I took, with the help of my friends Amelia, James and Tony. Taken in Tonys converted garage, I attempted to match the style and feel of the inspirational images on the previous slide - which was a shot of the band members sat on the couch looking at the camera. As the band members are quite young, I asked Amelia, James and Tony to wear somewhat casual clothes - clothes that youth with a passion of rock would wear. Thus, Tony wore a Gibson-branded shirt, Amelia wore a leather jacket and James wore an AC/DC-branded shirt. One of the two images on the left can be used for the main image in the double-page spread.
16. 16. C H A R M P H O T O G R A P H Y P L A N In these next set of images, I based the look and feel of the images from the draft interview (which used accurate information from several interviews) in which Chrissy notes that the band spent a lot of time just chilling out with each other. Thus, I asked Amelia, James and Tony to play darts to try and capture the idea of the band members simply bonding and having fun together, which is the only staged image (top right). The two images bellow are improvised images of the three of them just fooling around and having fun.
17. 17. C H A R M P H O T O G R A P H Y P L A N And finally for the front cover, I asked them to pose in front of a plain wall (which would make creating the front cover image in Photoshop much easier). Similar to my magazine of inspiration (Mojo), I attempted to match the front cover image style - which was a medium shot of the artist looking directly into the camera.
18. 18. C H A R M P H O T O G R A P H Y P L A N Props needed were primarily costume- related and instruments. In this sample image, the instrument is a Fender acoustic guitar and the costume related props were clothing items such as rock-themed clothing, leather jackets, pendants etc. The Post-Production Effects that will need to be applied to these images, in particular the Front Cover and Double Page Spread images, will be to glamourise the subjects in the images (increasing the brightness, retouching the images, removing pimples etc, ) - in order to give the impression perfection - consequently conveying their status and to further bring out their Star Appeal (Richard Dyer).
19. 19. C H A R M - P H O T O G R A P H Y E Q U I P M E N T Props needed were primarily costume-related and instruments. In this sample image, the instrument is a Fender acoustic guitar and the costume related props were clothing items such as rock-themed clothing, leather jackets, pendants etc.
20. 20. C H A R M - P H O T O G R A P H Y E Q U I P M E N T These items formed part of the main equipment used during the shoot. The camera, my 650D with an STM lens, shoots high-res images and a tripod was used to ensure that the images were composed correctly and sharp. In terms of lighting, studio lights were used to ensure that the subjects were lit correctly.
21. 21. C H A R M - P H O T O G R A P H Y E Q U I P M E N T These were the hardware and software requirements for producing Charm. Photoshop CC 2014 was installed on the MacBook Pro for developing the pre-production materials such as the Flat Plan and the draft front cover and double page spread.
22. 22. C H A R M P R O D U C T I O N P L A N Week Commencing (November 3, 2014) Monday Tuesday Wednesday Thursday Friday Meeting with team to establish publication date of magazine. Create production schedule. Editorial meeting to decide content ideas for upcoming issue, including features, articles, images, interviews. Decide budget, allocating finances and resources for content acquisition and production. Content acquisition - commission in- house/external/free lance writers and editors to create content for magazine. (Includes research by journalists & reporters for stories, conducting interviews, producing images/ illustrations/ graphics etc.) Content acquisition - commission in- house/external/free lance writers and editors to create content for magazine. (Includes research by journalists & reporters for stories, conducting interviews, producing images/ illustrations/ graphics etc.) Content acquisition - commission in- house/external/free lance writers and editors to create content for magazine. (Includes research by journalists & reporters for stories, conducting interviews, producing images/ illustrations/ graphics etc.) Content acquisition - commission in- house/external/free lance writers and editors to create content for magazine. (Includes research by journalists & reporters for stories, conducting interviews, producing images/ illustrations/ graphics etc.) Deadline Deadline Deadline Deadline Deadline (End of Day November 3, 2014) (End of Day November 14, 2014) (End of Day November 14, 2014) (End of Day November 14, 2014) (End of Day November 14, 2014)
23. 23. C H A R M P R O D U C T I O N P L A N Week Commencing (November 10, 2014) Monday Tuesday Wednesday Thursday Friday Content acquisition - commission in- house/external/free lance writers and editors to create content for magazine. (Includes research by journalists & reporters for stories, conducting interviews, producing images/ illustrations/ graphics etc.) Sub-editing/quality control - editors/ sub-editors check accuracy of facts & information, spelling, punctuation & grammar, ensure all pages follow house style. Sub-editing/quality control - editors/ sub-editors check accuracy of facts & information, spelling, punctuation & grammar, ensure all pages follow house style. Layout - Layout team work on magazine layout and house style (utilising Desktop Publishing Programs such as InDesign or Pagemaker for layout and typesetting articles) Layout - Layout team work on magazine layout and house style (utilising Desktop Publishing Programs such as InDesign or Pagemaker for layout and typesetting articles) Deadline Deadline Deadline Deadline Deadline (End of Day November 10, 2014) (End of Day November 12, 2014) (End of Day November 12, 2014) (End of Day November 17, 2014) (End of Day November 17, 2014)
24. 24. C H A R M P R O D U C T I O N P L A N Week Commencing (November 17, 2014) Monday Tuesday Wednesday Thursday Friday Layout - Layout team work on magazine layout and house style (utilising Desktop Publishing Programs such as InDesign or Pagemaker for layout and typesetting articles) Proofreading & Finalise magazine - sample hardcopy printed for editorial team to review, scrutinise & correct on DTP file. Printer Proofs & Pre-Press - DTP file sent to printing company, including resources namely fonts & images - printing company to print of several review copies for editors for final checks. Once finalised, mass printing commences. Mass Printing of magazine - mass published ready for consumers. Distribution - printing company to package and distribute to warehouse, where copies will be shipped/delivered/ distributed to consumers/retail. Deadline Deadline Deadline Deadline Deadline (End of Day November 17, 2014) (End of Day November 18, 2014) (End of Day November 19, 2014) (End of Day November 20, 2014) (End of Day November 27, 2014)
25. 25. C H A R M P R O D U C T I O N P L A N Week Commencing (November 24, 2014) Monday Tuesday Wednesday Thursday Friday Distribution - printing company to package and distribute to warehouse, where copies will be shipped/delivered/ distributed to consumers/retail. Distribution - printing company to package and distribute to warehouse, where copies will be shipped/delivered/ distributed to consumers/retail. Distribution - printing company to package and distribute to warehouse, where copies will be shipped/delivered/ distributed to consumers/retail. Distribution - printing company to package and distribute to warehouse, where copies will be shipped/delivered/ distributed to consumers/retail. Magazine Delivery Day - available in retail stores/ delivered to consumers. Deadline Deadline Deadline Deadline Deadline (End of Day November 27, 2014) (End of Day November 27, 2014) (End of Day November 27, 2014) (End of Day November 27, 2014) (Beginning of Day November 28, 2014)
26. 26. C H A R M P R O D U C T I O N P R O C E S S As stated in the plan, once the team meeting on November 3 to establish content took place, the content acquisition phase began. As per the plan, the interview was conducted and the images for the magazine were taken on November 6, ready for editing starting November 11. Permission to Use your Image in Charm Magazine 6 November 2014 Mr Kay, By signing this document, you agree to the use of images of you in Charm music magazine including all its respective forms, such as Charms website, Charms social media and Charm magazine itself. Signature Permission to Use your Image in Charm Magazine 6 November 2014 Mr Rossetti, By signing this document, you agree to the use of images of you in Charm music magazine including all its respective forms, such as Charms website, Charms social media and Charm magazine itself. Signature Permission to Use your Image in Charm Magazine 6 November 2014 Miss Morris, By signing this document, you agree to the use of images of you in Charm music magazine including all its respective forms, such as Charms website, Charms social media and Charm magazine itself. Signature
27. 27. C H A R M P R O D U C T I O N P R O C E S S As stated in the plan, once the content acquisition and editing phase was completed on November 12, the layout team began to work on the layout for Charms front cover and double page spread.
28. 28. C H A R M P R O D U C T I O N P R O C E S S The final versions of Charms front cover and double page spread were completed on November 18, as planned - ready for printer proofs and, upon approval, publication.
29. 29. S A F E W O R K I N G P R A C T I C E S Safe working practices when using the desktop publishing software (such as Photoshop) include using the tools available within Photoshop to streamline the production process and to ensure that the magazine design remains consistent.
30. 30. S A F E W O R K I N G P R A C T I C E S For instance, the use of the eye dropper tool within Photoshop ensures that the colours used in the magazine remain consistent - this is done by sampling the colour of a pixel in an image - thus ensuring that the colours used within the magazine remain consistent with the colour scheme and the overall house style of the magazine.
31. 31. S A F E W O R K I N G P R A C T I C E S Photoshop provides two palettes for selecting colour: the colour palette and the swatches palette. The swatches palette shows a range of default selectable generic colours. However, the swatches palette allows users to load custom swatch collections - which means that previously saved colours can be used again. This, along with the aforementioned eye dropper tool enables the same colours to be used and as a result, maintain colour consistency throughout the magazine and subsequent future magazine issues.
32. 32. S A F E W O R K I N G P R A C T I C E S Another example of safe working practices when working with desktop publishing software would be the use of the ruler tool. This tool allows the user to establish margins as well as rulers that can be manipulated in order to position certain elements or plan the layout of particular conventions. Consequently, this tool is used to ensure that the layout and positioning of conventions, such as the masthead or the cover lines, is consistent and straight. Similarly, this tool ensures that elements are not placed in the area of the page that won't end up being printed.
33. 33. S A F E W O R K I N G P R A C T I C E S Organising layers is an essential working practice. This ensures that elements are easy to find and can be ordered easily to overlap certain elements. Grouping layers into folders allows users to better organise and consequently find the layers they are looking for. Similarly, linking layers makes manipulating the positioning of certain elements much easier. Likewise, hiding layers allows users to focus on certain elements without having to see everything in the document. Layers also allow non-destructive editing - which allows for adjustments and manipulations to be made on layers rather than the elements/images themselves - which in turn means that the original image remains untouched and easily accessible.
34. 34. S A F E W O R K I N G P R A C T I C E S One essential working practice is the backing up of data and files. Computers can crash, files can be corrupted, hard drives can fail - there are many risks that could result in data loss. Consequently, the importance of storing duplicate copies elsewhere ensures that loss of work will not have a severe effect on the production of the magazine.
35. 35. S A F E W O R K I N G P R A C T I C E S Contingency plans implemented into the production schedule will ensure that the magazine is published without delay. Allocating contingency days throughout the production of the magazine ensures that unforeseen circumstances/ events that could potentially cause delays will not impact the publication date of the magazine.
36. 36. S A F E W O R K I N G P R A C T I C E S Additionally, identifying risks through conducting a risk assessment will ensure that the health and safety of those in the workplace. Risk Assessments, particularly at the work place and on-location during photo shoots identifies the possible risks that could potentially cause harm to people and take reasonable steps to prevent this. These are required to be carried out by law. Similarly, the creation of a locations recce is used to assess the suitability of a location for shooting. The primary reason for a location recce is for health and safety - identifying the environment, equipment, logistics and staff for health and safety reasons.
37. 37. I M A G E M A N I P U L AT I O N 1.) After taking the images, the first step was to import the images and open them in Photoshop.
38. 38. I M A G E M A N I P U L AT I O N 2.) Upon opening the image, the next step was to unlock the layer that the image is on so that the image could be manipulated and retouched.
39. 39. I M A G E M A N I P U L AT I O N 3.) After unlocking the layer by clicking on the lock, the image can now be edited.
40. 40. I M A G E M A N I P U L AT I O N 4.) The next step was to remove the background from the subjects. Using the Quick Selection Tool (W), the background was removed and the three subjects was selected.
41. 41. I M A G E M A N I P U L AT I O N 5.) Each subject was then carefully selected. The Refine Edge option from the Quick Selection Tool (W) was used to refine the selection of the subject, particularly the hair.
42. 42. I M A G E M A N I P U L AT I O N 6.) Each subject was then moved to the front cover photoshop document, for editing within the context of the front cover.
43. 43. I M A G E M A N I P U L AT I O N 7.) To add glamour effects to each of the subjects, each must first be converted into a smart object for non-destructive editing. This was done by right-clicking on the layer and selecting Convert to Smart Object.
44. 44. I M A G E M A N I P U L AT I O N 8.) Once the subjects have been converted into Smart Objects, the next step was to make a copy of each of the subject layers (cmd + j).
45. 45. I M A G E M A N I P U L AT I O N 9.) Next, a Diffuse Glow (under the Filters tab) was added. This added a glow to the image.
46. 46. I M A G E M A N I P U L AT I O N 10.) Following the Diffuse Glow effect, an adjustment layer was added to increase the Vibrance of the image.
47. 47. I M A G E M A N I P U L AT I O N 11.) The next step was to make the eyes more eye-catching. A composite snapshot (cmd + shift + alt + e) had to be taken before the eye-selection could begin.
48. 48. I M A G E M A N I P U L AT I O N 12.) After duplicating the composite snapshot, using Quick Mask Mode, a brush selection was made around the eyes.
49. 49. I M A G E M A N I P U L AT I O N 13.) Using an adjustment layer, vibrance and saturation were added to the eyes to make them pop-out a little bit more.
50. 50. I M A G E M A N I P U L AT I O N 14.) These effects were then applied to the other two subjects as well as additional saturation and contrast to produce the finished front cover images.
51. 51. D E S K T O P P U B L I S H I N G T O O L S 1.) In order to produce the magazine that has been planned and visualised through the pre-production materials, the use of a desktop publishing application such as Photoshop is needed.
52. 52. D E S K T O P P U B L I S H I N G T O O L S 2.) The first step in creating the magazine is to create a new document for each magazine page. One for Charms front cover and another for Charms double page spread.
53. 53. D E S K T O P P U B L I S H I N G T O O L S 3.) Upon creating the empty canvas (in this case, for Charms front cover), using the ruler tool (cmd + r) will enable the creation of margins - this ensures that content remains on the printable area of the page.
54. 54. D E S K T O P P U B L I S H I N G T O O L S 4.) Referring to the graphic layout, the ruler tool (cmd + r) is then used to plan out where each magazine convention will go.
55. 55. D E S K T O P P U B L I S H I N G T O O L S 5.) Once the layout has been established, the magazine conventions can then begin to be inserted. This can be done through the place tool or simply dragged on to the document or created in Photoshop.
56. 56. D E S K T O P P U B L I S H I N G T O O L S 6.) The masthead, the strapline and the main image (after retouching and post-production effects have been applied) are then placed onto the canvas.
57. 57. D E S K T O P P U B L I S H I N G T O O L S 7.) The cover story, cover lines and featured artists are then placed onto the canvas/created in Photoshop.
58. 58. D E S K T O P P U B L I S H I N G T O O L S 8.) The promotions in the top left and right of the front cover are added, along with the unique selling point of the issue and the barcode with price and social media icons included.
59. 59. D E S K T O P P U B L I S H I N G T O O L S 9.) The front cover is now finished, pending approval before printing and publication. (To hide the rulers, cmd + h).
60. 60. D E S K T O P P U B L I S H I N G T O O L S 10.) The same process applies to the double page spread. The first step is to create the double page spread document with the appropriate document size.
61. 61. D E S K T O P P U B L I S H I N G T O O L S 11.) Once the canvas is set up, using the ruler tool (cmd + r) the margins are then put in place for the printable area and for the layout of the double page spread conventions. Based on the graphic layout, the left will contain the image whilst the right will contain the content.
62. 62. D E S K T O P P U B L I S H I N G T O O L S 12.) Using the layout guidelines from the ruler tool, the main heading, stand first, drop capital and main body are positioned on the page.
63. 63. D E S K T O P P U B L I S H I N G T O O L S 13.) The images (after retouching and post-production effects are applied) and caption are then added to the double page spread.
64. 64. D E S K T O P P U B L I S H I N G T O O L S 14.) Finally, the house style and any extras are added. These include technological convergence in the form of social media and website links, fact files, pull-out quotes etc.
65. 65. D E S K T O P P U B L I S H I N G T O O L S 15.) The double page spread is now finished, pending approval before printing and publication. (To hide the rulers, cmd + h).
66. 66. S U M M A RY Learning Objective 3 Explained Charms pre- production materials, namely the mood board, the front cover & double page spread hand drawn drafts (and the front cover and double page spreads that inspired them), the front cover and double page spread graphic layouts, the magazine flat plan and photography plan.
67. 67. S U M M A RY Learning Objective 3 Outlined the equipment needed to produce the magazine such as the props (i.e. Fender acoustic guitar), photography equipment (i.e. Cannon 650D DSLR) and post- production equipment (i.e. Photoshop)
68. 68. S U M M A RY Learning Objective 3 Presented a walkthrough of the magazine production process, explaining the content acquisition phase, editing and layout phase and printing and distribution phase. Evidenced safe working practices throughout magazine production process. Permission to Use your Image in Charm Magazine 6 November 2014 Mr Kay, By signing this document, you agree to the use of images of you in Charm music magazine including all its respective forms, such as Charms website, Charms social media and Charm magazine itself. Signature Permission to Use your Image in Charm Magazine 6 November 2014 Mr Rossetti, By signing this document, you agree to the use of images of you in Charm music magazine including all its respective forms, such as Charms website, Charms social media and Charm magazine itself. Signature Permission to Use your Image in Charm Magazine 6 November 2014 Miss Morris, By signing this document, you agree to the use of images of you in Charm music magazine including all its respective forms, such as Charms website, Charms social media and Charm magazine itself. Signature
69. 69. S U M M A RY Learning Objective 3 Presented a walkthrough of the techniques used whilst using Photoshop to manipulate and retouch the images taken for the magazine, adding glamour and star appeal (Richard Dyer) to the images.
70. 70. S U M M A RY Learning Objective 3 Evidenced the use of desktop publishing tools (Photoshop) to create the front cover and double page spread of Charm music magazine.