Brian Sparks Sales Resume

Sales & Sales & MarketingMarketingCareer Career HighlightsHighlights

1960 West River RoadCambridge, ON N1R 5S5

Canada

Home: 519-622-2030Cell: 416-768-0341

Email: [email protected]

“Brian is one of the industry experts in his very extensive line of products. He has great experience in both the consumer and industrial markets as he services both. Additionally, he has an excellent knowledge of both the Canadian and U.S. markets for abrasives."

Dave Rahilly, Fmr. President, Woods Industries

Rome, Italy

“The Latin American Market is really a huge challenge. With your hard work and especially your patience (due to our different languages and culture), you began from the bottom to construct and develop a plan. You never lost the focus on what you needed to do at the same time you kept your mind open for different ideas. You respected us a lot, our culture and way of doing thing, I admire you for that.”

Gerardo Cabballero, Operations Manager, Key Quimica

The development and implementation of comprehensive programs have generated long-term,

profitable, growth. As an experienced marketing and sales professional, much success has been

achieved and maintained in a proven track record of reaching and surpassing targets throughout my

career.

Highly skilled at developing representative and customer partnerships, I have built a strong rapport

based on in-depth training and education.

A passion for new technology, information, products and processes, allow me to maintain an

exceptional understanding of current events in the industry.

It is my mission to continue a career based on organization, assertiveness, reliability, strong

interpersonal skills, determination, and teamwork, all of which have accomplished effective results and

will be an asset to your company.


Canada

Home: 519-622-2030Cell: 416-768-0341


Mission

Salzburg, Austria

Areas of Expertise


Canada

Home: 519-622-2030Cell: 416-768-0341


Glasgow, Scotland

International Marketing Marketing Management

Sales Management General Management

Managed Sales for Canada and International Markets, initially, then in 2005 responsible for all Gemtex sales

Directed a direct Sales/Marketing/customer service team of 11 plus outside sales agents

Successfully launched new products, line extensions, and product modifications for industrial abrasives product for worldwide distribution from our factories in Toronto and Georgia.

Designed and implemented comprehensive training programs integrating literature, packaging, ideal product applications, and cross merchandising guides.

Implemented new sales strategy that reduced the total number of customers buying direct from the factory while at the same time increasing sales for industrial wholesalers. The net result was improved bottom line and greater efficiency throughout the organization.

Successfully took a major retail account from a lacklustre performer with 25 SKU’s renowned for low growth and margins into a dynamic 150 SKU business at high margins. Sales increased 500% in 24 months.

Professional Accomplishments - Katy Industries


Canada

Home: 519-622-2030Cell: 416-768-0341


Pisa, Italy

Vice-President Sales and Marketing Gemtex Abrasives - Toronto Dec. 1, 2002 to June 2009

Vice-President Sales and Marketing Gemtex Abrasives - Toronto Dec. 1, 2002 to June 2009

Key Accounts



Canada

Home: 519-622-2030Cell: 416-768-0341


London, UK

Manage all sales for five divisions of Katy Industries through widely varied channels of distribution including Sanitary Maintenance, Food Service, Industrial Abrasives, and retail.

Successfully transformed a slow growth business into a high growth business at 35% compounded sales at the highest margins in the company.

Opened up new markets in Eastern Europe, Asia, and Latin America. Created our first International Warehouse in Monterrey, Mexico in April 2001 then developed the second in Lodz, Poland in May 2001.


Canada

Home: 519-622-2030Cell: 416-768-0341


Cabo San Lucas, Mexico


Katy Maintenance Group (Continental Commercial Products)International Export Director Jan, 1, 1999 – Sept. 2005

Key Accounts


Canada

Home: 519-622-2030Cell: 416-768-0341



Katy Maintenance Group (Continental Commercial Products)International Export Director Jan, 1, 1999 – Sept. 2005

Florence, Italy

Generated sales growth strategies to compete with internationally known manufacturer and innovator of product line.

Floor Pad Market Share in Canada increased from 20% in 1992 to 65% by 1999 with a product line

invented by our major competitor.

incorporated four divisions of Katy’s US businesses into Canadian operations. All were unsuccessful

under US management. Each ultimately generated significant sales growth and profits for Glit Canada.


Canada

Home: 519-622-2030Cell: 416-768-0341


Pompeii, Italy


Glit Canada/Continental Commercial Products - Toronto Vice-President, Sales and Marketing Aug. 1995 to Aug. 2005 Sales and Marketing Manager Jan. 1992 to Aug. 1995


Canada

Home: 519-622-2030Cell: 416-768-0341



Glit Canada/Continental Commercial Products - Toronto Vice-President, Sales and Marketing Aug. 1995 to 2005 Sales and Marketing Manager Jan. 1992 to Aug. 1995

Sydney, Australia

Key Accounts


Canada

Home: 519-622-2030Cell: 416-768-0341


Pisa, Italy

Leigh Products – London, ONMarketing Manager 1985-

1992 Separated the 6000 products into five clearly defined product groups.

Created and activated multi-faceted division marketing plan, which integrated an optimized product mix, pricing, packaging and promotions.

Designed and implemented comprehensive training programs integrating literature, packaging, ideal product applications, profitability reports and cross- merchandising guides.

Product Champion for H.B Ives Architectural Hardware, Retail Program. Sales reached $200,000 the first year with minimal investment.


Canada

Home: 519-622-2030Cell: 416-768-0341


Key Accounts

Edinburgh Castle, Scotland

3M Canada Inc. – London, ON Marketing Supervisor 1981 – 1985 Managed a group of accounts each having more than $1 million+ in annual sales

Created private label marketing programs, which were integrated into the business, plans of major (multi-billions in total sales) Canadian retailers: Sears, Shoppers Drug Mart, Zellers, Real Canadian Superstores and others.


Canada

Home: 519-622-2030Cell: 416-768-0341


Vatican Museum, Rome

Key Accounts

Venice, Italy


Canada

Home: 519-622-2030Cell: 416-768-0341



3M Canada Inc. – London, ON Marketing Supervisor 1981 – 1985

Cambridge, ON



Canada

Home: 519-622-2030Cell: 416-768-0341



Silver Medal Silver Medal for Merchandising for Merchandising

& Graphic Presentation& Graphic Presentation

....Packaging Association of Canada....Packaging Association of Canada


EducationUniversity of Western Ontario - London, ON

Ongoing Administrative and Commercial Studies Program

Fanshawe College – London, ON Graduated 1972Communication Arts

Additional Training programs

Dale Carnegie Course: Effective Communications and Human Relations graduatesSchrello Product Evaluation and Planning

Xerox Professional Selling Skills

Associations

Sanitary Supplies Wholesalers Association (SSWA)Elected to the Board of Directors 2000 to 2002

Hobbies

Avid photographer with interesting photos taken around the world (a selection of which are shown throughout the presentation).

References Available upon request.


Canada

Home: 519-622-2030Cell: 416-768-0341


near Munich, Germany


Canada

Home: 519-622-2030Cell: 416-768-0341


Brian Sparks Sales Resume

Documents

Transcript of Brian Sparks Sales Resume