Branding Concept

Brain Head is a ski and snow resort located in Southern Utah. It has the highest base elevation in the state of Utah and the driest snow in North America, with an average moisture content of 4%. The highest peak tops out at 11,307 feet and Brian Head features 71 ski trails and almost 665 acres of functional terrain.

Brian Head’s top priority is to maintain a family friendly atmosphere and cater to all of their visitors. They offer facilities such as daycare, kids’ camps, and lessons for all ages with various terrain parks for all experience levels.

LOGO

Logo

The logo features the three main peaks that can be found at Brain Head Resort. The space left underneath the banner was purposely created for different uses. Titles such as “Instructor”, “Cashier”, and “Navajo Cafe” can properly be used.

COLORSR: 64G: 35B: 17

C: 49 M: 72Y: 82K: 68

R:166G: 164B: 123

C: 37M: 28Y: 59K: 2

R: 162G: 203 B: 179

C: 38M: 6Y: 34K: 0

R: 74G: 137B: 100

C: 74M: 26Y: 72K: 9

ABCDEFGHIJKLM

LEAGUE GOTHIC AaBbCcDdEeFfGgHhIiJjKkLlMmNn OoPpQqRrSsTtUuVvWwXxYyZz 0123456789!@#$%^&*()_+

ASAP AaBbCcDdEeFfGgHhIiJjKkLMmNn OoPpQqRrSsTtUuVvWwXxYyZz

0123456789!@#$%^&*()_+

BLAH

BLAH

BLAH

Logo Typography

League Gothic is the main font for the logo, and can’t be changed. Anything placed underneath the main logo must be in ASAP.

Body Typography

All other typography will be in ASAP. It’s a clean sans serif font that will keep all printed materials standerized and easy to read.

FOR YOURSignage | Wayfinding

Various departments of the lodge will be labeled with green arrows that point the direction where guests can find more information.

All signage will follow the same standard of a green background with white text (League Gothic). This way guests can quickly locate each department.

INFORMATION

OKAYResort & Ski Snow Lodge

INSTRUCTOR

Acceptable Logo Edits

It is okay to change the color of the logo in various combinations if and only if the colors used are part of the four approved colors stated in this concept.

NO WAY!

Resort & Ski

Resort & Ski

Unacceptable Logo Edits

It is not okay to insert text outside the basic logo, insert text in any other font than ASAP, color the caps of the mountains, use any other color not included in the four approved colors, or change the shape of the banner.

BRAND

THAT BABY!

Incorporating the Logo

The Logo is perfect to brand next to everything. It needs to be easy to recognize and applied where possible; membership cards, gift cards, snowboards, lifts, etc.

Apparel + Accessories

Incorporating the branding on apparel and accessories is a great way to advertise the resort and also build a sense of community.

SNOW SWAG

N A V A J O C A F EN A V A J O C A F E

half sandwich

cup of soup

chips/cookie

$6.50

burger

chips/cookieside salad

$6.50

full sandwich

chips/cookieside salad

$8.00

burger

drinkfries

$8.00

double burger

drink2 sides

$10.00

half

BREAD

White

Wheat

Sourdough

Rye

MEAT

TurkeyHam

Chicken

Tuna

CHEESE

Cheddar

Swiss

Provolone

Mozzarella

EXTRAS

Lettuce

Tomato

Olives

Onions

$4.00 full $6.00

SAUCES

Mayo

Mustard

Oil + Vinegar

Chiptole

BURGERS

Single

Double

Bacon

FRIES

French

Onion Rings

Sweet Potato

SIDES

Macaroni

Potato

Greens

EXTRAS

Pickles

Tomato

Cheese

SAUCES

Ketchup

Mustard

Mayo

From the Grill

From the Deli

IN A HURRY? OR JUST WANT TO EAT ON THE RUN?

Text your order to: 77842 we’ll have it ready for you at PICK-UP

Cookies, Chips,

Popsicles, + CandyTreats $1.00

Coke Products

Sweet Tea

(raspberry, strawberry, + peach)

Cold Drinks $1.25 Brazilian Bean Coffee

Hot Chocolate

(dark, milk, + white)

Hot Drinks $1.75

Navajo Cafe Ideas

Have a simple menu printed on a medium heavy weight paper. A matching menu will also be found on the wall next to the cash register. A sign outside will allow customers to know where the entrance is to the cafe.

Poster + Mailer Prototypes

Showcase different perks of the resort through posters hanging around the lodge or mailers sent out. Focus on breathtaking photography to capture the magic of Brain Head.

Concept Created By Tawny Caldwell + Kent Barney