Brian Farrell Presentation 02 11 2010

Email: [email protected]: 913.441.0665 Cell: 913.579.1316 Brian FarrellBrian Farrell

Brian Farrell02/11/2010


Background

Corporate Background Brian Farrell’s background includes product management,

category planning, and consumer insights development. He has worked for large companies including Hallmark, James River Paper Company, Recycled Paper Greetings, and Williamhouse-Regency.

Distribution Brian has experience working within a wide variety of distribution

channels, including mass-market, chain drug, supermarket, club store, as well as party, craft, online, and card/gift specialty channels.

Size & Scope He has managed both small and large product lines, including one

category with over $100 million in annual revenues and over 10,000 SKUs. Brian’s goals are to help the companies he partners with to reach their sales volume, share, and profitability objectives.


Product Development

Experience & Skills:• Product Life Cycle• Pricing Reviews• Margin Analysis / P&L• Packaging Development• Creative Problem Solver

Whether it’s reducing development time lines, revising current product lines to better meet today’s consumer needs, or ramping up performance and innovation, one thing is clear. Companies are measured by their new product successes or failures. Brian has experience introducing new products, as well as managing mature lines. He has worked on several categories within the social expressions category and can apply the new product development skills to your company.


Consumer Insights

Experience & Skills: • Consumer Insight Development• Industry Mapping• Innovation Projects• Consumer Experience Chain• Migration Maps• Consumer-Centric

In today’s competitive marketplace, companies cannot survive long by not focusing on consumer needs. Brian has led cross-functional teams with the goal of activating consumer needs into new products and building products consumers want to purchase. Brian has the tools, skills, and experience to apply the innovation process and help launch new, differentiated products for long-term growth.


Data Analytics

Experience & Skills:• Performance Dashboard Reports• Competitive Analysis• POS Reports• Excel, Powerpoint, Word, Microstrategy, Prezi • Data Analysis Driven

The goal of any data analysis is to drive to a conclusion and make recommendations in a timely manner for enhanced business results. Brian has spent years in product management devoting numerous hours developing and analyzing business metrics – pricing reviews, competitive analysis, POS reports, and presentations to senior management . He knows that connecting the dots and making sound business decisions should begin with the data analysis.


Category Management

Experience & Skills:• Merchandising Planning• Consumer Decision Tree• Space Allocation• Key Account Business Reviews• Affinity & Promotion Analysis• Customer Focused

Partnering with retailers and understanding their category roles, strategy, and objectives are essential. In his latest role, Brian was responsible for identifying the most optimal and profitable assortment mix for the holiday card category for major retailers including Walgreen’s, Wal-Mart, Kohl’s, CVS, Hallmark Gold Crown and various supermarket retailers. Brian has introduced hundreds of merchandising solutions to key customers across different channels.


Strategy

Skills & Experience:• Category / Strategic Plans• Product Line Revisions • Market Assessments• FIHA Reviews• Strategic

Every successful company begins with a purpose. And successful products or brands have a vision and carefully laid out plans that drive their future activities. Brian has experience understanding retailers’ core strategies and developing and aligning category plans to achieve successful go-to-market strategies.


Branding and LicensingExperience & Skills:• Licensed Products• Give Back Branded Partnerships• Creating New Brands• Sustainability Efforts• Opportunistic

From working with major entertainment and character licensors within the licensed properties industry to “Give Back” partnerships that offer consumers new products, Brian’s unique strengths include his properties background. Some examples of the properties and brands Brian has worked on are below:

Meal Time Buddies

Meal Time Buddies


Summary

Brian’s professional background encompasses a full range of marketing essentials including:

• Multi-Channel Trade Experience• Product Management• Consumer Insights• Data Analytics• Marketing Planning & Strategy• Branding and Licensing

Brian’s can transfer and apply his skills and experience to help your company’s business goals and marketing challenges today.

Brian Farrell Presentation 02 11 2010

Documents

Transcript of Brian Farrell Presentation 02 11 2010