Brian BroadbentPresident & CEO

bbroadbent@BVUvolunteers.orgPH: 216-736-7711

BVUvolunteers.org

March 20, 2014

HR Leadership Groupof NE Ohio

The Business Case for StrongCommunity Involvement

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Our Agenda

Employer

• Benefits from Community Involvement

Individual

• Benefits from Community Involvement

Community

• Benefits from Community Involvement

Benefits of Community Involvement:To the Employer

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Leadership development Recruitment, retention and engaged

employees Image as good corporate citizen

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Volunteerism Strengthens Business

“The affinity that employees feel toward an employer has the power to create a competitive advantage that can be hard to imitate and is inextricably linked to organizational performance.

Source: Deloitte Consulting. 2011. “2011 Executive Summary: Deloitte Volunteer IMPACT Survey.”

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PEOPLE AND TEAMWORK SKILLS

TIME MANAGEMENT SKILLS STRONGER RELATIONSHIPS WITH COLLEAGUES

PROFESSIONAL JOB SKILLS

VOLUNTEERING BUILDS……

VOLUNTEERING DEVELOPS WORK SKILLS

UnitedHealth Group and the Optum Institute: Doing Good is Good for You: 2013 Health and Volunteering Study.

Facts and Nothing but the Facts

Employee engagement

-30% are engaged

-70% are in the middle or NOT

-15% are ‘actively disengaged’

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Direct Benefits for Businesses

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• Increased employee engagement and morale

Source: Deloitte Consulting. 2011. “2011 Executive Summary: Deloitte Volunteer IMPACT Survey.”

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Benefits for Businesses

Increased ability to attract and retain quality employees

• According to Nicholas Krebs, employees who are engaged in the community are five times as likely to stay with the company in a given year

Increased job attendance

• Employees who are engaged in the community have 27% less absenteeism

Better job performance

• Employees who are engaged in the community have a 20% better performance level

Source: Krebs, Nicholas. 2012. “Employee Volunteer Programs Lead to Employee Engagement: A Collaboration with the TCC Group.”

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Benefits for Businesses

Employees who are more highly skilled, more productive and more dedicated add up to: More satisfied customers More productive business More profitable business

Facts and Nothing but the Facts

Corporate Trust or Lack Thereof….. 64% of Americans say it is harder to trust

corporations now than a few years ago *GFK Custom Research

There is a corresponding distrust of CEO’s in the same period.

The Answer: Show that you care about something beside yourself.

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How Do Companies Get Involved?

Engage employees on nonprofit boards

Provide avenues for pro bono consulting

Plan employee volunteer events

Facts and Nothing but FactsWhat companies are doing….

65% of Fortune 500 companies offer matching gift programs

Most Cleveland companies offer days off to volunteer (Ernst & Young, JoAnn Fabric & Craft)

Leadership development thru nonprofit board service (Swagelok Company)

Pro Bono volunteering (Forest City)

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Capitalizing on Volunteer Talent

74% of volunteers performing professional or management activities continued volunteering

53% of volunteers who did general labor or supplied transportation volunteered the following year

Pro-bono Volunteering.

Question: How do you keep employees engaged even if you can’t offer specific advancement opportunities?

Only 40% of workers are happy with career development opportunities

90% of HR professionals say pro bono volunteering is a good way to develop leadership skills.

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Deloitte 2007/2008 Volunteer IMPACT Survey

Gen Y – Millennials

Let’s do a headcount….. Baby boomers – 76 million

Millennials – 79 million

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Impact Skill buildingExecutive recruitment: Participate in the

recruitment, vetting approval of a new Executive Director

Board level experience Chart the long-term

course of the organization The books are open!

Strategy development: Organized the first

organization-wide strategic review in history

Networking Eric Gordon CEO – Cleveland

Metropolitan School District

Heidi Gartland VP of Government

Relations – UH

Oliver Henkel Chief Government

Relations - CCF

Ronn Richard President and CEO -

Cleveland Foundation

Case Study – The benefits serviceRick Wilmot - McKinsey

NewBridge changes lives:

For kids It introduces them to

creative arts, and gives skills that can turn into lifelong passions or careers

Keeps them off the streets

For adults Turns low-wage single

parents into healthcare professionals, more than doubling their incomes, and giving a path out of poverty

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Morale Boosting Team Projects

Nonprofits often miss the value of Corporate Volunteerism

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Time for a Question

What best practices for community engagement have you implemented in your company or seen your clients implement?

Benefits of Community Involvement:To the Individual

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Personal satisfaction Leadership Development Increased ties and networks within the

community

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A Perfect Match - The Volunteer

“Serving on boards has changed my life.”

Wendy SchweigerVice President

Edward Howard & Company

Serves on the boards of Cuyahoga Valley Scenic Railroad and The Cleveland Play House

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The Benefits of Volunteering

Research demonstrates that volunteering leads to better health

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The Benefits of Volunteering

People who volunteer feel a deeper connection to their communities and to other people.

The Benefits of Volunteering

78% of people who volunteered in the last 12 months say that volunteering lowers their stress levels

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UnitedHealth Group and the Optum Institute: Doing Good is Good for You: 2013 Health and Volunteering Study.

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A Study from the Wall Street Journal:

Source: AARP telephone survey of 1,200 baby boomers, ages 46-65, in February – March 2011; margin of error: +/- 3% for nonretired sample and +/- 6% for retired sample

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A Study from the Wall Street Journal:

Source: AARP telephone survey of 1,200 baby boomers, ages 46-65, in February – March 2011; margin of error: +/- 3% for nonretired sample and +/- 6% for retired sample

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The ‘Sewing Ladies’

Marge Little, an employee at IBM, and Avis Pulley mending clothes and other belongings at Lutheran Metropolitan Ministry's 2100 Lakeside Men's Shelter

Benefits of Community Involvement:For our Community

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More effective nonprofit organizations and boards

Increased access to a wide range of skills and expertise

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The State of the Sector

Financial and Strategic Pressure Market Proliferation + Mergers Demand for Results Executive Flight/War for Talent Giving Trends in Government, Foundations and

Individuals NP use of Technology Utilizing Volunteers

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• More than half (52%) of NP respondents were unable to meet demand over the last year; 54% say they won't be able to meet demand this year.

• In 2009, 44% of nonprofits said they were unable to meet demand.

• 90% of respondents say financial conditions are as hard or harder than last year for their clients.

Many nonprofits are unable to meet growing needs in their communities

Information from Nonprofit Finance Fund: 2013 State of the Sector Survey

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Information from Nonprofit Finance Fund: 2013 Survey

Operating surplus40%

Break-even (revenue will

match ex-penses)

31%

Operating deficit29%

Ended Fiscal Year 2012 with

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Information from Nonprofit Finance Fund: 2013 Survey

Break-even (revenue will match expenses)

44%

Operating surplus25%

Can't predict15%

Operating deficit16%

Anticipate Ending Fiscal Year 2013 with

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Capitalizing on Volunteer Talent

Volunteerism has seen an increase over the past few years due to: Baby boomers who have empty nests and are

retiring High unemployment Millennials who have a large interest in

volunteerism

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A Perfect Match - The Nonprofit

“Business people provide specific, high level talent.”

Stephanie Morrison-HrbekExecutive DirectorNear West Theatre

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PLANNING TO GET INVOLVED

Take an inventory of your volunteer opportunities. Consider:

• Are the activities offered interesting to you and your employees?

• Are the activities meaningful for the community and is that well communicated?

• How are employees encouraged to participate?• Do senior leaders get involved?

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PLANNING TO SUCCEED

Take an inventory of your volunteer opportunities. Consider:

• Can employees volunteer during the work day?• Are employees recognized or rewarded for their

participation?• Are volunteer initiatives aligned with business

goals such as leadership development and training?

• Do company policies encourage volunteerism?