Breve Introducción a Lean Startup
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INTRODUCCIÓN ATHE LEAN STARTUP
Febrero 2014
ERNESTO TAGWERKER
Wednesday, February 12, 14
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@etagwerker
Wednesday, February 12, 14
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@_nesto
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FUNDADOR & CEO
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MEETUP MENSUAL
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WEBSTARTUPS
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DINERODESPERDICIO DE
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TIEMPODESPERDICIO DE
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EJECUCIÓNFOCO EN
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Concepto + Plan de Negocios
DesarrolloAlpha/Beta Test
Launch
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Concepto + Plan de Negocios
DesarrolloAlpha/Beta Test
Launch
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ERRORES CLÁSICOS
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FEATURITISWednesday, February 12, 14
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STEALTH MODE
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HIPÓTESISFUNDAMENTALESSIN VALIDACIÓN
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BUSINESS PLAN
“Everybody has a plan until they get punched in the face.”
MEETS MARKET
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LEANTHE
STARTUPWednesday, February 12, 14
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Idea
Data
Build
Measure
Learn
Code
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DESARROLLO DE CLIENTES
DESARROLLO DE PRODUCTO
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SOLUTIONPROBLEM
FITWednesday, February 12, 14
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MARKETPRODUCT
FITWednesday, February 12, 14
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FOCO ENAPRENDIZAJE
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Customer Discovery
Customer Validation
Customer Creation
CompanyBuilding
STOP STOP STOP
DESARROLLO DE CLIENTES
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Idea
Data
Build
Measure
Learn
X
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Idea
ExperimentoData
Build
Measure
Learn
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Idea
MVPData
Build
Measure
Learn
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PRODUCTOMÍNIMOVIABLE
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¿CÓMO EMPEZAMOS?
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IDEAWednesday, February 12, 14
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MODELO DE NEGOCIOS
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LEAN CANVAS(ASH MAURYA)
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CONJUNTO DE HIPÓTESIS
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Idea
ExperimentoData
Construye
Mide
Aprende
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EXPERIMENTO
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HIPÓTESIS FALSIFICABLE Y TIEMPO ACOTADO
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“MI LANDING PAGE VA A GENERAR
50 REGISTRACIONES EN UNA SEMANA.”
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PROPUESTA DE VALOR CLARA
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BIGWednesday, February 12, 14
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BIGCALL-TO-ACTION
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10 REGISTRACIONES
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CAMBIO LA LANDING PAGE
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15 REGISTRACIONES
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15 < 50
REGISTRACIONESPOR SEMANA
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Customer Discovery
Customer Validation
STOP
Pivoteo
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✔ Visión constante
✔ Cambio en Modelo de Negocios
PIVOTEO
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LEAN CANVAS(ASH MAURYA)
Problema Solución
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✔ Zoom-in Pivot
✔ Check-in App
✔ Social Photo App
PIVOTEO
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HACKEARCÓMO
GENTE
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ENTREVISTAS
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SMOKE TEST
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A/B TEST
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LANZAMIENTO INCREMENTAL DE
FEATURES
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EL MAGO DE OZ
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CONSTRUYE.MIDE.
APRENDE.
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EXPERIMENTOS EN VEZ DE
PRODUCTOS
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¡GRACIAS!
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REFERENCIAShttp://www.startuplessonslearned.com/
http://steveblank.com/
http://www.abtests.com/
http://unbounce.com/blog/
http://www.ashmaurya.com/
http://leancanvas.com
http://www.facebook.com/groups/leanstartupbsas
http://leanstartupmachine.com/
http://startupweekend.org/
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