Brendan Burchard Notes (High Performance Academy)

7/27/2019 Brendan Burchard Notes (High Performance Academy)

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1:1

Consistently engaged, alert and alivewhy not? Why tenfold increase in depression

What is high performance? Out achieving youself in the standards you have set for yourself

previously on a consistent basis

Demand more from yourself so you can feel alive, engaged, energetic evenly sustained energy not

a spike or peak performance with troughs..

Sustained..elevated then sustained at new higher level..

basic human needs met

Audience..

External focus..new belongings,,if I had this Move to separateness not community..each person doing own thing with headphones Cups looking for new cups before making sure current cup is full

The way you do some things are the way you do most things the way you do the small acts are the

way you do the big acts.

You dont have happiness you generate happiness

You dont have depression you generate depression unless

clinical (small 5%)

Psychology and Psychiatry is only field where dont look at the organ if you break your wrist they

will take an xray to see what is wrong


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Kid lashing out at other kids drugs, therapy.. but nobody had looked at his brain. He had a cyst

growing on his pre-frontal cortex pushing on area that controls impulse and attention and ability to

relate with others they remove cyst and now a fully functioning adult.

At the end of your life you will ask

Did I live?..joyous, engaged, fully did I live that way? Am I ready?

Who am I going to miss? Who will miss me?

Did I love? Fully, openly and completely or did I protect myself? You protect yourself from the bad

guys but you also shut out the good guys

Did I matter? Was there a reason I was here? Did I make a difference?

He looked at the moon and felt he had been given lifes golden ticket you can still make a

difference but the time is ticking.. I will earn this second chance

He uses those questions every day to gauge his life Am I living?, am I loving?, did I matter?..

We all have a new chance every day we have that choice to use our free will

It is how he interpreted that event in his life another person could be in a car accident and not

impact their life at all or in a negative way.

The concept of a consciously designed life powered by choice

How are you so happy and joyful and energetic because I think about being happy and joyful and

energetic make it a life practice to level up

Engagement happens through expression

Focus very focused and very present love a challenge and love to go get it that is the mark of a

high performer.

Mind power trumps brain power neural plasticity we can rewire our brains when your brain is

busted they use your mind to fix it

We are free to choose our own response not limited to Fight, Freeze or Flight but also Freedom.

The mobilization of our energies towards something conscious will change your life

Nothing will change for you when you go home UNLESS YOU CHANGE IT!

The thing for you to put into areas of your life is novelty/newness and challenge and connection

your job, your relationships, your hobbies.. these are what stimulate the reward centres in your

brain plus new frontier is creative expression

Have the charge and direct it

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Three Buckets

Lack of strategy/education leads to The Caged Life: Obedient life driven by animalistic stimulus

response world attention, love, security, certainty limited set of experiences and emotions..

sometimes caged by others expectations. The door to opportunity is always open but in the caged

life you are terrified to walk outside as no certainty. Somebody else comes into your cage you feelfear and aggression or confusion. I dont know this person . Emotional set point is low. You want

attention and love but not sure what you need to do to get it. You become conditioned by what

others give you treats for not conscious choice. It can be a good place to start you have

structure, safety and certainty but this is the death of happiness for an adult. There is abundant

choice and with TV and the Internet you have access to it all so living in your small cage becomes

misery. You stop trying to please other and become like the ape that just sits in the cornerwont

play, wont engage.. Needs energy given to them. Need to be controlled.

Needs fulfillment is a changed gameMaslows hierarchy of needs he was a genius but his work is

70 years old and things have changed. Most of the teachings of Freud have been disproven but still

talked about as if truth.

The Comfortable Life- way better than caged life. Sometimes you break out of the cage and get

freaked out and go back to the cage. They strive and they strive climbing a ladder that they dont

know where it goes. Sometimes your busy work isnt your LIFES WORK. The needs are met but they

dont feel as happy or fulfilled as they wish. I have a voice but is it the right voice. Was it the right

me? Has some energy but from external factors. Need for acceptance.

The Charged Life understands what the needs are and designing your lifestyle so that all the things

that are required to keep you happy and fulfilled are being met. Your patterns and practices and

hobbies push you out of your comfort zone. Charged feel more engaged, charged, energetic,

enthusiastic. Am I living my fully authentic voice life now. They are dialled in they have got it.

Energy is generated from within. Others do not dictate their emotion or identity. Expressing their

higher self. About being expressive.

In comfort you are NEVER Fully realized we are built to grow. Im expanding just as the Universe is.

Some Teaching will say just concentrate on your strengths (Eben Pagan) but that does not work.

Worked for company that focused around strengths but didnt work people were happy but didnt

work. Comfortable but you never expand.

1:3

The topics ofyour conversations become the themes of your life

Happiness is the topic of your conversations the more you live in a happy space the more you talk

about blame, anger and disgust and regret and anxiety the more you live there because that is the

topic of your conversations.

What we say integrates our word is our bond. Sculpt our lives from our speech.


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Talking about the weather doesnt mean anything and sure doesnt make you an interesting person

unless you have a great story about the weather e.g. you are a hurricane chaser.

What about when you talk focus on the positive side, the meaningful side

Set an envelope for happiness around yourself

Brand new spanking experiences (novelty), challenges, connection (real, deep and meaningful) are

common elements to peoples stories about what makes them happy. Pride/satisfaction in achieving

something.

An academic would describe it I will PRESCRIBE IT we need more standard setting we should,

we ought

Novelty creates dopamine (reward centre). The brain is an anticipation machine.

How much novelty are you building into your life not how much novelty you have how much areyou generating be more exciting and do more exciting thing and you will have more excitement in

your life.

Most of the meaning of happiness in an experience is from the social aspect not the achieving of the

destination if you climbed Everest on your own then it would be the time you come down and

share how you did it with others..

Dont let the elements to happiness be COMMON SENSE but instead make them COMMON

PRACTICE

What could I do to bring novelty into my lifethey dont have to be thrill seeking experiences.

Do same for Challenge and Connection

5 Areas of competency


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Pyschology - Being the master of your mindultimate prioritymindfulness

Physiology Got to take control of our bodies take the priorities that keep you charged seriously

sleep, hydration, good diet, exercise

Genetics lay the base and may account for 50% but rest comes down to choices and environment

(we also often have choice about environment)

What will make you happy on physical level is vibrancy not external factors

When depleted/fatigued judgement is affected and impulse control worseits so much easier to

pickup and eat horrible food and be mean. What about if we stopped blaming exhaustion and

blamed our own energy?

Not about blame but responsibility you created the exhaustion by not managing things properly

You can get by on willpower FOR A WHILE

Nothing feels better than a fit vibrant body

Productivity Move more quickly towards contributing/artistry to the world/lifes ambitions. How

much are you creating? Tangible things. Idea is one level but creative expression another level

many may think of a portable music machine but few create an ipod..

PersuasionWe live in a social worldif cant influence you cant matter influence your child,

your job..

Purpose is not ambition or a goal but a higher self, achievement, reason something you are not

something to achieve one day we are not built to pick one thing we are striving for not an

external thing but something we are experiencing and livinglive a higher purpose dont try to get

one/accomplish one

Learn about the food digestion cycle if want to teach others.. there is a dip a time after eating


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Can ask people what they think the purpose to life is.

Growth, contribution, love and happiness

There are common elements to purpose as there are to happiness. Suggests writing a journal your

own personal self help book for life can hand to your kids

Productivity goal setting and prioritization and then doing those things that are highest priority

first

Physiology More consistency with exercise and diet

Persuasion master my body language physicality, tone, eye contact..

Psychology Meditation and affirmations

Answers to any question usually come from comfort/top of mind are those from place of charged

are they challenges for you? Are they big enough for you? Are they needle movers? Can I go bigger?

My first response is likely to be easier how can I go bigger/better?

Psychology -

Physiology Achieve a challenge e.g. Tough Mudder UK, Slam dunk.., Press ups without knees, pull

ups without chair

Persuasion Sell others on membership or WSO by video


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Productivity Mastery of systems thinking and systems to achieve great results consistently with

other people

Everything you write about your life should inspire the hell out of you. Every goal, every thought

about who you are and what life is about should lift youif it doesnt you are not living inspired life.

You should be the ultimate role model for your life and demand that from yourself. Demand thebest from yourself because that is what will make you feel alive. Tony Robbins when he writes he

writes from an inspired place same with Jack Canfield..Dont write the EASY write the BOLD

You emotional intensity has a lot to do with your productivity

You have to generate inspiration and passionit wont land on you the piano of purpose

Dont wish life circumstances were better wish you were better Jim Rohn

Something new will not come into your life something new will come out of you

Events may shape you but they are not controlling you

Generally for most people we have the ability to redefine, or recast or reframe or just decide anew

who we are, where we are at and what we are capable of

Draw a demarcation lineNow Im back in control use education and strategy

info to initiative model

If somebody raises their hand in an audience the brain can tell from context that safe if you were

in a biker bar and somebody raised a hand nearby your brain may perceive it as a threat

Set intention to be my highest self

1. Control the information coming into your life often we are failing our strategy for somethingthat is meaningful to something that is a distraction.


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2. Your personality is not a fixed traitit can shift. When people say You dont understandthats just the way I am it isnt true. You should not base yourself on the momentary

patterns that you run can be shifted by choice and new experiences

If you have negative emotion linked to the past then what is it that needs to be released?

Not needs but desires or wants or drives e.g. growth or contribution many happy to play computer

games and veg outvery few actual needs different to what Tony teaches.

I can motivate myself by Pain or pleasure (hedonism)great concept in the 80s and maybe up until

the end of the 90s you are not an ass that is only motivated by the carrot and the stick as we have

morality and choice which raises us to above stimulus-response. Old teaching was if we want

somebody to change all we have to do is attach massive pain to where they are and then pleasure to

where they want to be. It may kick the ass in gear but the ass aint going to climb the mountain

Nothing enlightening came from and was rooted in pain it came from Love. Things that perpetuate

from the Universe dont come from Pain. When he was learning marketing it was hit them with the

pain and twist the knife and they will buy yes it works in the short term and the people you are

attract are the pain perpetuators and you dont want them in your life over the long term. Pleasure

is an immediate gratification thing what if all we did instead of pain or pleasure was focus on

satisfaction.

Just get mad at yourself and you will change no you will just be mad and angry at yourself

You need the higher purpose stuff to elevate us above the stimulus response and pain/pleasure

paradigm. Victor Frankl his search for meaning raised him above these levels. If you are a

manager no matter how big the carrots (money, perks..) or the threats (carrot) you will not inspireyour organization. They will move for vision (Without a vision people perish)

You dont want to be around people who attach pain to things.

In traditional self helplets associate massive pain to those things whats it been costing you,

where will you be in x years if you continue blaming those things..Dickens method

Why cant we just use our conscious will and say You know what thats not serving me any

more

Lots of thinking was that we were being driven by darker desires sexual aggression (Freud) or

childhood untoward events.. The last 50 years has been on treating illness but in addition there is a

new kid on the block positive psychology e.g. Seligman, Sonia K


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Thinking was that we have to understand disorder to understand order understand the dark to be

able to understand the light.. but illness and health are very different things

We dont have to venture into the dark to reconnect with our light

Studies are starting to show we are drawn more towards virtue than we are darkness driven byability to have strength and courage and the values that shape humanity

Most people arent walking unconsciously through life they are struggling and trying to do the best

they can fully aware of there own problems people are trying to do the best that they can with the

education they have and the strategies they know it is mean to call them sleep walking

zombies/sheeple..

Its not unconscious/subconscious thoughts controlling you it is not enough consciousness

We have come along a way in the understanding of the brain so many concepts still taught are not

updated with what has been found out like trying to get best performance out of a Porsche butstudying a manual for a model t ford..

What about instead of focusing on blame what can we give credit for/what virtues and values?

Instead of focus on what makes us wrong focus on what makes us right

Engage in the best of ourselves

Its not a bragger to tap into the higher parts of our selves and talk about it you can go up to a

group and say you are depressed or how things go wrong and thats fine but not Im doing great

Im lit up..

With the drives they can be harnessed in good way or bad control in right way is good but not

when misaligned e.g. seeking to control others or OCD

Will teach on 10 drives and for each drive 3 takeaways


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Living and understanding what motivates and makes people happy much more inspiring than what

the weather is doing

How do you get and keep presence?

When speaking need a lot of energy

Ask yourself what level am I right now in terms of my vibrancy and presence?

Activates guilt you have ability to live life at its fullest and richest and you are letting yourself be a

4? Then level up using conscious choice

The idea of hierarchy is what Brendan has a problem with that you cant have a higher need without

satisfying a lower needsomebody can contribute even though they dont have shelter..

In marketing you can discuss problems but you dont need to bang it over and over if marketing is

majority negative and driven by pain dont think thats enough tap into peoples aspirational drivea different emphasis

With children a new standard and a new way of being can light the fire

We have a popular belief that success is in the extrinsic when we know that its not true and about

the intrinsic.

Neuroscience Satisfaction and How we Decide books, Positive Psychology Martin Seligman, Flow,

Mindfullness and High Performance

Dana Segal - Mind Sight good book about past.. psychotherapist

Impossible to prove that childhood events cause/determines adult personality if a then b always it

doesnt. May have if a then b more likely.. It can shape it but doesnt always choice of meaning

and maturity can change outcome..

Im a student, a researcher and a reporter also mentions synthesist

How do you DO FUN? You control it

Remember each of the drives are dualistic could be a good or bad thing you could have

unhealthy level of connection think Glenn Close bunny boiler

Baseline Drives

Lead to comfortable lifecomfortable isnt bad much of the world would love to be comfortable.

We ought to be appreciative of what we have which would be seen as Godly/Kingly in other parts of

the world.

1. Control a sense of control I can direct the outcomes of my life. Self-determinism. Feelmore confident and competent and capable. Hoarders have an obsessive need for control

over their environment

What should we not focus on?


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Control over other people we spend lots of times trying to control others thoughts and feelings

and behaviours to achieve our own ends = manipulation. Attempting to influence other people so

they can achieve their own ends that is inspiring.

Role model to influence and empowerdont try to control other people as you never can

effectively

We also try to control our social self image what others think of us we try to impress and gain

status we try to manipulate factors and control what others thing release that need self

acceptance and self love

Most people spend an amazing amount of control time trying to influence these two factors.

We also spent tremendous amount of control time trying to control the outcome perfectionism

comes from a desire of control . That is usually not healthy not flexible and resilient

Control for the process and systems not the outcome. Dont be too concerned if not exactly rightjust put everything you can into it

What are the things that we can control that move the needle?

1. New control for new/variety events, people, circumstances.. HOW DO I CONSISTENTLYBRING NEW EXPERIENCES INTO MY LIFE? Schedule it put it in the calendar. Every 90 days

BB and his partner take a 3-4 day trip. Go to a different restaurant every date night find

the top x restaurants in your area. Be consciouswhats coming into town thats new new

theatre, new films, new bands.. new things you can learn, master, experience

2.

Workflow control for workflow. Worklife has a great deal of control over your overallhealth and happiness. Work towards ownershipexperience Setup your life so you take on

projects you are passionate about. Control for beginning to end infancy to maturity with

children we see the evolution of something that we have input into and we can take great

pride and satisfaction from.

3. Physical vibrancy 4 basics sleep, exercise, diet and hydration. Makes me want to gototoilet more so urinating out impurities a bad idea? Duh drink a litre of water within first

hour of getting up you have been 8 hours asleep without hydration instead most people

take coffee (a diuretic) sucking out moisture out of your body like a sponge. If you arent fit

you cant feel vibrancy and sustain it.

Forward Drives

Take you into the Charge

Charged life has three components 1. Engaged 2. Energetic 3. Enthusiastic

We have gotten so entitled to thingsskit about wifi on plane

Enthusiasm you marvel at the things that are available now and in the future not take it for

granted..


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High Performance Academy Day 2

2.1

Choose to have the charge and be presentpeople can tell when you are not present. Its not so

hard to influence others the hard part is influencing yourself.

People can see it in your eyes what have your eyes been communicating about you recently?

Where are you energetically people will either be attracted/repelled, want to buy from you/not

want to buy..

Eyes are where we sense trust, energy, connection

Charged Life quadrant

Challenge, Creative Expression and Connection.

Control for New, for workflow and physical vibrancy

Being productive means taking back control of your agenda in life. Most people stimulus-response

and responding to other peoples agendas.

MANAGE YOUR OWN AGENDA


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Competence -> Confidence Loop the more competent you become the more confident you feel

How can you strategically put in more competence in your life in various areas?

Whether you will do something is dictated by 10 factors

1. Future Value will it improve Wellbeing, happiness and achievement in the future?2. Intrinsic Value does it make you feel alive/engaged?3. Utility Value does it serve a useful function?4. Opportunity Cost if I do this then what does it take away from people may have a good

career but at the expense of family

5. Delay Time how quick to get results if people on diet and weight themselves at end ofweek and have lost nothing many will quit..

6. Personal Control can I handle it?7. Social Support/Connection are there people to cheer you on/support you?8. Bandwidth how busy you are are you busy with the right things? Average American

watches 4 hours of TV a day that adds up to 13 years. A decade of your life you could have

done something with. Emotion while watching TV in general = midly engaged

9. Resource Availability e.g. if cost $1000 do you have that money available? Be healthy Idont have a gym pass.. Its not about your resources its about your resourcesfulness


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Tony Robbins kettle ball may cost $20 plus free videos on youtube how much is the cable

bill..?

10.Autonomy to do it myself are you able to make the decisions.. Culturally engaged to focuson our weaknesses one bad score on a report card,one thing done badly bought up in

performance appraisal..

Competence Activators

1. Integrate Success and Progress into your identity2. 60 Day Learning Challengefor 60 days Im going to go all out learning x (Speed Learning)

Challenge Yourself. Every day, every night at least an hour. Plan to do it once per year

3. CAT (Competency Attainment Programme/Protocol) - 3 Stages.a. Planningb. Performing be hyper aware and hyper present in the performing partc. Process

Have somebody do it with you coach, friend, co-worker, spouse..outside observer who can

give coaching and feedback is the accelerant.

Next drive Congruence

Two factors congruence with your life can you make sense of your life story and congruence as in

doing what you say you will do (integrity) and acting in accordance with yourself.

Can do exercise where you look at each 5 year gap e.g. 0-5, 5-10 and look at the positives and

negatives and how they shaped your life/what you learnt from them..events, people..

3 Themes

- You learn what to think positive or negative about people can you trust other people? Areother people safe? Are other people reliable can I count on them?

- How you think about the world in general and how things turn out is it a dark or lightplace? Is it fair or unfair?

- We learn about ourselves are you good or bad, are you capable or incapable, worthy orunworthy, loved or not loved?

Can judge people not just on what they say but how they act they may say the world is bright but

act as if it unsafe

Congruence Activators

1. 6 Word Standards who are you being and how are you interacting with other people arethese 3 words being expressed when talking with others, when doing promotional videos,

anchors for who you are.

Integrity, Energy, Motivated, Loving, Leader, Grateful


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Interested, Compassionate, Loving, Present, Humorous, Bold

Define what your life is about and be congruent with it. Do a 30 day challenge where look at them

morning and night how are you doing keeping in alignment with the values..

Being conscious sets you apart. About 20% of the room had words that defined them so probably

about 2% in the general population.

Brendan Present (from presence all good things flow), Enthusiastic, Bold (Had to convince myself

to be bold this was not my natural inclination) the cool thing about self image is that it is self-

defined

Your words might change as you progress through life

With people his words are

Engaged (he was really engaged with me engaged in the moment, he was curious..),

Caring wants people to sense that he cares

Inspiring inspire them a little bita story, a quote, inspire higher level of energy..

If top of mind much more likely to happen as you have focus/plan..your intentions drive behaviourand your behaviour drives destiny

2. Set a mood meterwhats your mood should not be determined by anybody else but you.Why are you letting anything or anyone determine your mood? Consistent emotional reality

about life (mood) BB wants his mood to be upbeat, energized and excited. If you have

mood swings then you have become stuck in the cage of the stimulus/response life. What

does it take to enliven your mood choice there is nothing else that exists

Use negative emotions as MOBILIZERS. Fear will always be there mobilize it.

3. Keep your wordyou cant be congruent if you dont keep your word. If you set the wordsand then you dont do it thenyou arent congruent with the values that you chose for

yourself

Next Drive Caring


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3 different styles of caring there is a pattern between how you were cared for as a child and your

love life attachment theory.

The strange situation studies replicated thousands of times in different cultures..

http://psychology.about.com/od/loveandattraction/ss/attachmentstyle_2.htm

Secure attachment very attentive to needs then gain a secure base likely to be more attentive to

people. Opposite is true too.

If you look at ads in magazines the fashion is aloof no connection. Comedies are not so much

situational comedies but making fun of others this is what society is feeding you but a deep need

we have is care and love and affection.

In your close relationships how good are you at demonstrating care do they feel it? Your desire to

care and be cared for never endsit goes on to the end. Dont assume Theyknow unless you

show it they dont.

If get hurt in an emotional relationship then as love is higher spikes then the left brain can get to a

point where it shuts offright brain we cant deal with this right now it hurts too much and the

right hand side gets weaker.

If you keep pushing down emotions then it becomes a pattern in your brain and you become left

brain dominant.

Mindsight book. Neuroscientist and psychologist
http://psychology.about.com/od/loveandattraction/ss/attachmentstyle_2.htmhttp://psychology.about.com/od/loveandattraction/ss/attachmentstyle_2.htmhttp://psychology.about.com/od/loveandattraction/ss/attachmentstyle_2.htm


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If we stimulate right side of brain (arouse emotions, creative expression..) we can become more

caring and better cope with overwhelming emotions. Caring can be reconditioned consistent focus

and new experiences.

Steve Jobs and Einstein very loving people caring and compassion is improved through creativity.

FOCUS ON LOVE

1. Observe and Record your emotions the more we engage with and focus on emotions themore they come through journal (how did you feel about todays events and why) at least

once a week

2. Ask others about their feelings sounds basic but we rarely do it (unless a coach..) how areyou feeling about life right now?

3. Forgive highest spiritual practice hard to do but works

If appropriate call and ask for forgiveness.

Anywhere you read about love always talk about forgiveness.

Next Drive Connection

John Gottman love lab predicts divorce over 90% of the time. Spouses talk about conflict and they

watch and see. 7 Principles for making marriage work.

Predicting Divorce

- Criticism and condescension .> contempt- Repair attempts one of the partners will try and de-escalate the emotion. Does the other

person accept the repair attempt or not? There are lots of different styles

- Differentiation as we become more connected and know each other more want to beseen as more independent. We try to exert control we have free will we want autonomy

same as teenagers we want to show our independence. E.g. a wife wants bathroom a


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certain way and thats exerting her independence. Understand what is important to the

other person. The successful couples see the faults and quirks as cute and important and

thats why they love them they love them for their differences and not fight over them.

They dont just put up with them they accept, tolerate and support them. Celebration of

differences keeps the relationships together.

Love the absurdities and weird things about your partner eating asparagus with a fork and knife..

tease.

Accepted and Love despite the fact that they are different to you.

Connection Activators

1. Be Present and Curious in any given room the person who is most present and mostcurious will get more cards than others better quality too

a. Ask lots of questions Brendan is fascinated by people you should aswell becurious ask lots of questions. Are you really asking questions are you engaging

them?

2. Practice Positive Projection the happiest couples see their partners better than they are.They hold them in a more positive light. Must have been a bad day more likely to explain

away negative situations the partner just gets the A. Most people have heard the story of

schools where had positive projection Negative Projection leads to contempt and then that

person is more likely to react that way. For every person I meet this is a wise and

magnificent person I have a positive projection for humanity. I assume people are doing

the best they can. Assume the best not the worstthat person didnt do something to get

on your nerves. We want to look at people with positive regard but through socialconditioning we dont (desprit de class)

3. Growth Friends most people would say they have 1-2 Growth Friends. Why dont wecultivate good friends more often. Active focused attention and cultivation on Growth

friends not maintenance friends. You should be talking to them at least every month. How

many do you think you should have? Between 3 and 5. Quality not quantity. Aim for 10

real, intimate close friends. You dont have friends WE MAKE FRIENDS you generate

friendship by being a friend. How often do you engage?

Next drive Change

Input change into your life by purposefully putting it there. Too much control/routine leads to

boredom

Reasons why may not take something on same as reasons earlier bandwidth, opportunity cost..

Many people will give fear as the answer but what are they fearful of?

A person who say gives up cigarettes it is not just the cigarettes but other things too e.g. the

breaks they have in the day go out and take some time take deep breaths..dont want to lose

something already enjoy diet-> no more doritos, trips to maccie ds..


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When working with people find out what they fear losing and then try to minimize the loss/preserve

what they fear losing as much as you can e.g. take a break and just do deep breaths, goto maccie ds

and have a healthier alternative..

Loss/Gain less focus on loss and more on gain

We fear process painits going to be too hard, too time consuming, too much energy. Make

process manageable and with small wins and enjoyable. Process feels winnable.

Outcome painwhat if I do it and it doesnt work as well as thought it would, feel the same way

resignation sets in. Focus on optimistic size of change.

Needle Movers for Change

1. Clarity get clear what you are going to go after. Choose a hard change for yourselfchallenge. Dont make it easy make it aspirational and enjoyable. Make a bold change

something significant . What are you going to change in your life that will inspire you?

Have a ball on the weekends really enjoy your Fridays and Saturdays. Be the rebel rowser

of your friends if required. Make the growth experiences happen by getting out there. 5

hour energy drink - come on you should be setting yourself up with energy every day all

day long. Power plant doesnt have energy it generates energy.

This/That is a great way to get clarity about change

Setup things you have to do to change based on things you already do

Build new routines on back of old routines to make it easier to change.

What you do want and what you dont want. I want a million dollars can end up with that

and a wrecked life.

e.g. I want to lose weight but not workout more than 30 minutes a day and be able to eat food I

enjoy at least half the week..

>This but


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2. Fear of Rejection most people can handle a competence hit to themselves but less in frontof others. Rejection barely ever happens. Average significant rejections is between 3 and 5.

Consider this against a backdrop of all the interactions you have had hundreds/thousands..

If your life is guided by a fear of rejection/what others will think then you dont understand

odds and you wont be going with me to Vegas. 7/1000 the 7 are the oddities the

exception to the rule..they are rare. It would be like going round worried that each person

might give you the flu.

3. Courage Attached to the heart attached to this thing will get it no matter what. If youknow what you want then you just need courage and commitment to go for it. MAKE THAT

CHANGE HAPPEN!! Once you make that change happen then those naysayers go back into

the dark crevices and then later come out and join the bandwagon..

Next drive Challenge

Some people in the space may say a need for contribution or growth but what is growth/where does

it come from? You dont grow unless you challenge yourself. If you stress something then you

change it with muscles and the brain.

A) Singularity of Focus this is your soul focus right now fully engaged. That is the kind ofchallenges that create optimal experiences in your life/flow

B) Stretch of Ability/Skill Set them up with a dedicated focus you are really going to go forthat thing. If you want to write a book then that has to become your focus. Next 18

months focus on something and make that main thing the MAIN THING. Does it inspire you?

C) Scoring of Performance we can monitor and tell if we are getting closer to our targetmilestones. Are you progressing fast enough and far enough

D) You have a sense of completion. I can complete this I can add to it and see it throughmight not even see it through in your lifetime (Martin Luther King)

E) Sharing of experience/Result SILENCE IS SUFFERING - worst thing you can do is do it byyourself and keep it to yourself. Wins, challenges, losses, turmoil social connection

sustains youdoing this keeps you engaged. If theres no social meaning its not so

important to you. Build your life around people you can share experiences with. YOU MUST

SET THIS UP. Think of a sports team often these people will remain friends for life because

of the shared experience in the challenge the losses, the wins, the shared experiences..

Needle movers for Challenge

The more challenges you knock down the further challenges you feel confident to go after and

the more competence you haveinterviews on radio shows before your Oprah chat

1. 30 Days2. 30 Days3. 30 Days

3 different types of 30 day challenges BB sets himself a challenge every month. Most people wont

do it but for those who do you will be consistently charged. Does this mean you need to achieve all

of these within 30 days? No but setup a new challenge every 30 days. It gives you focuse.g. For


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the next 30 days I will be the most empathetic person in any room I walk into. Focus is on empathy

you may not be the most empathic person but will increase you overall empathy.

The more you challenge the more you get used to it and it makes you feel alive again.

Be the person in playdont be the critic. Challenge yourself!

We choose to go to the moon. We choose to go to the moon in this decade and do the otherthings, not because they are easy, but because they are hard, because that goal will serve toorganize and measure the best of our energies and skills, because that challenge is one thatwe are willing to accept, one we are unwilling to postpone, and one which we intend to win,

and the others, too.

It is for these reasons that I regard the decision last year to shift our efforts in space from lowto high gear as among the most important decisions that will be made during my incumbencyin the office of the Presidency.

To be sure, all this costs us all a good deal of money. This years space budget is three timeswhat it was in January 1961, and it is greater than the space budget of the previous eightyears combined. That budget now stands at $5,400 million a year--a staggering sum, thoughsomewhat less than we pay for cigarettes and cigars every year. Space expenditures will soon

rise some more, from 40 cents per person per week to more than 50 cents a week for everyman, woman and child in the United Stated, for we have given this program a high national


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priority--even though I realize that this is in some measure an act of faith and vision, for wedo not now know what benefits await us.

But if I were to say, my fellow citizens, that we shall send to the moon, 240,000 miles awayfrom the control station in Houston, a giant rocket more than 300 feet tall, the length of this

football field, made of new metal alloys, some of which have not yet been invented, capableof standing heat and stresses several times more than have ever been experienced, fittedtogether with a precision better than the finest watch, carrying all the equipment needed for

propulsion, guidance, control, communications, food and survival, on an untried mission, toan unknown celestial body, and then return it safely to earth, re-entering the atmosphere atspeeds of over 25,000 miles per hour, causing heat about half that of the temperature of thesun--almost as hot as it is here today--and do all this, and do it right, and do it first before thisdecade is out--then we must be bold.

Many years ago the great British explorer George Mallory, who was to die on Mount Everest,was asked why did he want to climb it. He said, "Because it is there."

Well, space is there, and we're going to climb it, and the moon and the planets are there, andnew hopes for knowledge and peace are there. And, therefore, as we set sail we ask God's

blessing on the most hazardous and dangerous and greatest adventure on which man has everembarked.

http://er.jsc.nasa.gov/seh/ricetalk.htm
http://er.jsc.nasa.gov/seh/ricetalk.htmhttp://er.jsc.nasa.gov/seh/ricetalk.htmhttp://er.jsc.nasa.gov/seh/ricetalk.htm

Brendan Burchard Notes (High Performance Academy)

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