Breew storytelling-hevs
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Transcript of Breew storytelling-hevs
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HES-SO - Storytelling dans le digital novembre 2016
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@thierryweber
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but first of all…
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in 2004!
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in 2004!
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how to create a company
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how to create a company
• no business plan?
• Without market research?
• No bank?
• No strategy?
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my tools box
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my tools box
• website: CMS
• A video camera
• subjects and a list of "guests"
• the nerve!
• And above all: the regularity
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results
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more than 2523 linkedin contacts
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• Secteur médico-psychologique (2)
• Sécurité civile (2)
• Armée (1)
• Chantiers navals (1)
• Équipements et services de loisirs (1)
• Formation primaire/secondaire (1)
• Industrie textile (1)
• Institutions religieuses (1)
• Jeux d’argent et casinos (1)
• Mandat politique (1)
• Marchés des capitaux (1)
• Médecines alternatives (1)
• Parti politique (1)
• Plastiques (1)
• Police/gendarmerie (1)
• Services d’investissement (1)
• Traduction et adaptation (1)
• Transports maritimes (1)
more than 2523 linkedin contacts
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using social media?
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using social media?
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• branding
• audience
• views
• followers
• interaction !
• dialog
• likability
• visibility
• links
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content strategy
steps
Audit
advertising campaigns
digital strategy
webSite, Platforms and Networks
Community management
media plan
contents production
online watchingstatistics
Visibility and awareness
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way of doing• Audit of the Web site and the various existing supports(media)
• SEO Audit
• MEDIA PLAN
• Implementation of campaigns, on-line advertising
• Elaboration of the strategy
• Community management
• Implementation of additional supports (media)
• Arrangement of the existing supports and the revision of the Web site
• contents production
• leads generation
• sales
• Média/PR
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les outils
• Rédactionnel
• L’image
• La vidéo
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les pistes de contenus
• Vos clients (témoignages et/ou histoires)
• Fiction
• Votre histoire/témoignage
• Documentaire
• Interviews*
• Making of
• les tutoriels
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example #1 La Cène
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example #2 thyon
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example #3 Valmont
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example of detec
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Productions
Campagne Energie 2050 du Detec
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Productions
Campagne Energie 2050 du Detec
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Example of Detec
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Example of DetecA long term campaign
• Make multiple video dedicated to Youtube
• Target audience: young public
• Media plan for broadcasting
• bloggers operation
• Live twitting
• Making of (photo & video)
• Provision of featured content
• ROI
• Back on the visibility of this operation
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example of detec
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example of detec
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example of detec
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will it blend?
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will it blend?
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smart
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smart
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amazon
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amazon
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Productions
Campagne Web, TV et offline
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Productions
Campagne Web, TV et offline
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Productions
Making of
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Productions
Making of
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example of berdoz optic
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example of berdoz opticA TRANSMEDIA campaign
• Customers at the heart of communication
• Production of several tv spots
• Production of several vidéos dedicated to Youtube
• bloggers
• Making of (photo et video)
• media plan for broadcasting
• PLV stores
• Displays
• Deco BUS
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AVEC BERDOZ OPTIC, VOS LUNETTES SONT AJUSTÉES À VOTRE VIE.
Rue du Seyon 4 - www.berdozoptic.ch
MYOPEFASHION ETSPORTIVEIsabelle C.Vionnaz
example of berdoz optic
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example of berdoz optic
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Miki, chroniqueuse chez breew
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Miki, chroniqueuse chez breew
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some references
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thanx for watching!
november 2016