Breast Milk DHA Test KitFor lactating mothers to find outif their breast milk contains idealdocosahexaenoic acid (DHA) levels

¡ During the first two years of life, the baby’s brain is growing and developing new skills and functions at a rapid rate.¡ At the same time, the baby’s brain accumulates DHA rapidly to

support these developments.¡ Hence, the DHA provided through breastmilk is an important

building block to support this growth and development.¡ Breastmilk DHA mainly comes from mother’s diet, through fish

intake or dietary supplements.¡ As breastmilk DHA tends to decrease during the breastfeeding

period, it is important that mothers maintain their DHA intake.

Mothers know DHA is important for their babies but do they know if they are providing enough?

Birth 1 year oldPregnancy3rd trimester

Sensory Pathways(Vision, Hearing) Language Higher Cognitive Function

Neu

ral c

on

nec

tio

ns

inb

rain

dev

elo

pm

ent6

Source: 1. Brenna et al. (2007); 2. Garg et al. (2017); 3. Kim et al. (2017)

India2

0.2% Italy1

0.35%

USA1

0.17%

Australia1

0.23%

Spain1

0.31%

Japan1

0.99%South Korea3

0.67%

WorldwideAverage 0.32%

0% 0.1% 0.2% 0.3% 0.4% 0.5% 0.6% 0.7% 0.8% 0.9% 1%

In many countries worldwide, DHA levelsin mother’s milk are below average

¡ An inroad to build brand for lactating mothers with positive influence on their supplement/infant formula choice. ¡ Chance to engage lactating mothers along critical decision

making points. ¡ Opportunity to innovate and differentiate. ¡ Increase chances of repeat purchase.¡ Answer to consumer’s mentality of “seeing is believing”.

5 reasons brand owners should consider the breast milk DHA test kit:

Introducing the breast milk DHA test kitusing PUFAcoat technology

Choose from the wide range of BASF omega-3s that best suits the needs of lactating mothers.

Product Key benefitsApplication formats

Fish-based oils

Plant-based

Fish-basedpowders

DHA Algal Oil

Dry n-3 DHA 11A

Soft/hard gel Chewable Syrup Powders Gummies

Omega Oil 05:25 TG Gold

Tuna Oil 05:25 PDEO

Pronovapure 150:500 EE/TG

Accelon DHA EE EU

§No fishy taste § Vegetarian§High purity § Powder has outstanding stability and guaranteed freshness

§High absorption §High purity§High concentrate

§Outstanding stability§Guaranteed freshness

§Deodorized §High purity

§High purity §High concentrate

Dry n-3 5:25C/DHA 11D

BREAST MILK DHA TESTWith patented PUFACoat® technology foraccurate results.

Register your sample online. Simply scan the QR code and follow the online instructions to register your sample.

Once your results are ready, you will be informed via the contact information you provided online during the sample registration.

IMPORTANTRead the Instructions for use carefully before proceeding.

This product is not intended to diagnose, treat, cure or prevent any disease. PUFACoat® is a unique technology licensed by Xerion Limited from the University of Adelaide, Australia. PUFACoat® is a registered trademark of the University or Adelaide. Distributed by: BASF® SE

ResultsSample

Test kitSample

1. PUFAcoat technology PUFAcoat stabilizes dried milk

spot during transport to achieve accurate results

Test kit and card packaging design fully customizable

4. Consuming supplement with BASF’s product Opportunity for brand owners to

increase sales of post-natal DHA products

3. Individualized breast milk DHA results & analysis Fully automated backend

system in place Results allow brand owners to

recommend supplementation or build brand

Result page designfully customizable

2. Easy-to-administer self-testing Kit contains pipette Instructions booklet as a reference

point and fully customizable

5. Retesting & monitoring Chance for brand owners

to engage consumers and encourage repeat purchase

We have the set-up available for brand owners to help lactating mothers find out and supplement their breast milk DHA levels

Contact your BASF Sales representative for more information.