Breaking through the Great Wall. How to Build a Physical Product (Alex Neskin Product Stream)

25
AUGUST, 2015

Transcript of Breaking through the Great Wall. How to Build a Physical Product (Alex Neskin Product Stream)

A U G U S T , 2 0 1 5

31 people San-Francisco, US Shenzhen, CNKyiv, UA8 people

T I M E L I N E

2013 2014 2015 2016

Development Kickstarter

Shipping Manufacturing

Distribution Preorders

Haxlr8r

Distribution

petcube.com

Currently available in the US

$199

Mobile app

Lean Hardware Startup*

T H E

* Cyril Ebersweiler Haxlr8r

I D E A P R O D U C T

Idea Mass production Prototype Engineering Sample

Small batch

Open hardware toolkits

Crowd Funding Agile Manufacturing

Quick prototyping services

How HARD can it be?

It’s called Hardware because it’s Hard.

Manufacturing in China is a challenge for your body and for your mind

(mèng), the Chinese character for “dream,” is made up of four

parts and is ideographic. The two upper parts, ( ) and ( ),

together resemble the shape of an eyebrow above the eye of a

person. The middle part ( ) is interpreted as either a bed or the

roof of a house; and the lower part is the character xī, which means

evening.

Hardware is less hard with accelerator

111 days program in Shenzhen

2 weeks demo is San Francisco

$50K for 5-10% of your company

1

Intro to China, factories, mentors, other teams

2

Focus on the prototype

3

Negotiating with factories about mass production

4

Product demo, media coverage. Maybe Kickstarter.

Concept (ID)

P L A N F O R H A R D W A R E S T A R T U P

Design-For-Manufacture (DFM)

Minimal Viable Product (MVP)

Complete Functional Product (CFP)

Mass production (MP)

Shipment

Retail

If you have any questions subscribe at:

C O N T A C T

www.alexneskin.com

Breaking through the Great Wall