Breaking the Design Confines - Aleksandra Melnikova
Transcript of Breaking the Design Confines - Aleksandra Melnikova
Breaking the (design) confines
Aleksandra Melnikova @alex_andr_a
@alex_andr_a@UXbri
The due diligence slide
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DESIGN
BUSINESS
ART
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DIGITAL TRANSFORMATION
EXPERIENCE DESIGN TEAM
Team of people who never use
the term ‘wireframe’.
Business that doesn’t have the word ‘digital’ in ‘things we offer’
anymore.
Art Design
Me
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My teams felt like this (most of the time).
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“You want to create a product inspired by
what?”
“What’s the name of that period
again?”
“We have to look at competitors.”
“How do we use that principle?”
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How is any of this relevant to what we do?
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ARTICULATING TRANSFORMING
APPLYING
WITHIN ART
inspiration
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Performing arts Music, Theatre, Dance
Visual arts, two-dimensional Painting, Drawing
Visual arts, three-dimensional Architecture
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FINE ARTS
A MUSICAL DICE GAME FOR
COMPOSING A MINUET (MOZART,
1787)
SERENDIPITY + CHANCE
Aleatoric music: some element of the composition is left to chance, and/or some
primary element of a composed work's realization is left to the determination of its
performer(s)
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SALVADOR DALI, THE PERSISTENCE OF MEMORY (1931)
EINSTEIN + FREUD
theory of relativity (reconfigured understanding of the nature of time)
psychoanalytic theories (sleep)
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( IMAGE)
FRANK GEHRY, GUGGENHEIM MUSEUM, BILBAO (1997) http://www.phaidon.com/resource/guggenheim-museum-bilbao-spain-600x800.jpg
FISH
grandmother’s dish “something that has been there long
before us”
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What would have Mozart composed… What would have Dali created…
What would have Gehry constructed…
If they were only drawing from contemporaries?
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WITHIN DESIGN
inspiration
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What do we usually dowhen we start a (design) project?
@UXbri @alex_andr_ahttps://images-na.ssl-images-amazon.com/images/I/51janjhtTwL._SY445_.jpg
awwwards webbiesfavourite
competitors
industry
slightlyoutside
of industry
What could we do instead?
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TRIGGERS
there’s got to be some
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Usually performed with a partner. You have to express multiple feelings and emotions in a
single word, repeating it over and over again.
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Performing arts Music, Theatre, Dance 1
CHAIR EXERCISE
Rule of one
If you were limited to one rule how would the output look like?
Example: you are allowed to use only one module, only one shape, only one
word - to express everything.
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EXAMPLE
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Metric feet into layouts
ABSTRACTION You start from painting a hyperrealistic still life,
gradually decomposing it with every next iteration, till you reach complete abstraction.
You have got 7 steps.
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Visual arts, two-dimensional Painting, Drawing 2
Findings design
We designed our research to reduce findings to images,
decreasing the length of the bridge between the research itself, findings debrief
and design.
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Metaphors Interpret and portray something
rigid and visually recognisable as something else.
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Visual arts, two-dimensional Painting, Drawing 2
what if the site was a tree?
what if it was a song?
what if it was a natural phenomenon?
Site as a metaphor
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I’ve designed these trigger cards
I LEARNED
if there was anything
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Distill things and operate within fundamentals, not features.
Understand, interpret, rebuild.
#1
STEAL FUNDAMENTALS
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Venture out of your comfort zone willingly and frequently. Track your least
and most favourite walks. Use both.
#2
FIND CONSTRAINTS
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#3
SEEK COMPLEXITY
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Surround yourself with intriguing events, things, people - train eye to see, nose to inhale new ways of connecting things.
Of what’s usual, usable, simple, possible and ‘viable’.
#4
PUSH THE BOUNDARIES
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THANK YOU
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