Breaking it Down Understanding the Russian Patient | Medical Tourism Webinar
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Transcript of Breaking it Down Understanding the Russian Patient | Medical Tourism Webinar
Breaking it Down:Understanding Medical Care for
Russian Speaking PatientsDr. Paata Ratiani
Medical Tourism ExpertFor Russian Speaking Market
Webcast on Medical Tourism in Russian Speaking Market30th July 2013
Russian Speaking Medical Tourism Market/ Patients - prehistory
• Soviet patient – the healthiest patient in the world• Centralized Healthcare system destroyed • Post-soviet communities with respective mentality• Medical Institutions changed to self-financing and gained a
commercial character – quality of medical services decreased.
• Middle class is weak and solvency of patients rather low• Rich people elite emerged• Highly competitive Market
Russian Speaking Patient now:• Looks for the best offers (optimal combination of
High Medical Quality and Price)• Looks for the fastest medical offers • Looks for the most comfortable and convenient
conditions• Has a good opportunity for choice• Is very demanding and pretentious
Country Population (2007) GDP 2006 (USD) GDP 2007 (USD) GDP growth (2007) GDP per capita (2007)
Belarus 9,724,163 36,961,815,474 45,275,738,770 8.6% 4,656
Kazakhstan 15,408,161 81,003,864,916 104,849,915,344 8.7% 6,805
Kyrgyzstan 5,346,111 2,834,168,893 3,802,570,572 8.5% 711
Russia 141,941,200 989,427,936,676 1,294,381,844,081 8.5% 9,119
Tajikistan 6,727,377 2,142,328,846 2,265,340,888 3.0% 337
Uzbekistan 26,900,365 17,077,480,575 22,355,214,805 9.5% 831
EAEC total 207,033,990 1,125,634,333,117 1,465,256,182,498 30.17% 7,077
Azerbaijan 8,631,512 20,981,929,498 33,049,426,816 25.1% 3,829
Georgia 4,357,857 7,745,249,284 10,172,920,422 12.3% 2,334
Moldova 3,667,469 3,408,283,313 4,401,137,824 3.0% 1,200
Ukraine 46,289,475 107,753,069,307 142,719,009,901 7.9% 3,083
GUAM total 62,861,573 139,888,538,550 186,996,463,870 33.68% 2,975
Armenia 3,072,450 6,384,452,551 9,204,496,419 13.8% 2,996
Turkmenistan 4,977,386 6,928,560,446 7,940,143,236 11.6% 1,595
Grand total 277,863,109 1,278,421,583,732 1,668,683,151,661 30.53% 6,005
15 new independent States. In most of them Russian language still keeps its leading position
Russian Market SWOT analysis• Strengths: big market (territory and population), stratum of
rich people, great desire for travelling and learning new after Soviet isolation
• Weaknesses: absence of financially strong middle class, not much trust towards institutions and systems
• Opportunities: uncovered segments of the market, perspective for development and service improvement, strengthening of middle class financially
• Threats: increasing competition, corruption, autocracy and aspiration for society isolation
Medical Tourism Products and Services
Medical Tour
Medical Tourism Company
Non-Medical services
•Diagnostics•Treatment•Rehabilitation•Distance
Consultation(Second Opinion)
•Practice for Medical Students and doctors•Recruitment
Medical services
1. Selecting hospitals and doctors according to patient’s medical needs and financial conditions (based on the application)2. Visit planning (document preparation, booking of hotel, etc.) and visa support3. Meeting in the airport4. Transportation5. Provision of translation services;6. Medical program and financial case monitoring7. Planning and organization of tourist programs, shopping and other activities for attendants and sometimes for patients as well8. Closure and summing up medical part of the case (relevant financial and medical reports preparation)9. Farewell in the airport.
How to Make a Successful Marketing Plan?@
Internet Marketing:
Medical Portals,Social
networks,Forums, etc.
Exclusive Partnership with Provider Sources:
Doctors, Ministries,
Funds,Hospitals,Insurance
Companies, etc.
VIP club:
Special benefits for
Regular Providers
Treatment Abroad Centers (Country, region or city offices) – with broader services, check
ups and diagnostics, telemedicine, etc.
Medical Tourism Procedure Chain (description)
Inquiry
1. Question2. Incomplete
Application3. Complete
Application4. Urgent case
Medical Offer
1. Document (Offer/Invoice)
2. E-mail Offer
Patient’s decision
1. Immediate2. Late
Medical Tour
Planning
1. Full Prepayment
2. Partial prepayment
3. Without prepayment
Medical Tourism Procedure Chain (problems and difficulties)
Inquiry Medical Offer
Patient’s decision
Medical Tour
Planning
1. Incomplete2. Lack of
information
1. Incompleteness2. Unclear3. Financial Risks
1. Immediate2. Late
1. Visa Procedure
2. Flight connections
3. Date change
What is the Success Formula for Russian Speaking Medical Tourism market?
Flexibility
3 major Competences for Medical Tourism Company
Importance of language and mentality
Exclusivity and 24 hours rule
Patients’ Interest – Your Health is our
priority
Main Destinations for Outbound Medical Tourism for Russian Speaking Market
• Germany/Austria/Switzerland/France• Israel• Turkey• India/China/Japan• others
Statistic overview (more than 5 years long)
55
30
15
Incoming call, email message, office visit
E-mail/massagePhone callOffice visit
10
90
Executed applications
InquiryFree consulta-tion
Incoming call, email message, office visit and executed applications
Statistic overview (more than 5 years long)
5525
5
15
Nature of applications
DiagnosticsTreatmentRehabilitationSecond opinion
26
74
implemented offers
Paid offersUnpaid offers
Nature of applications and relation to implemented offers
Conclusions• Medical tourism business has huge and increasing
potential in Russian Speaking Market• This market has not been assimilated yet and is
waiting for big and strong players• Medical Tourism – part of the future of Global
Healthcare• Our Challenge – to secure the next stage of
Medical Tourism development worldwide
Thank you!
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Industry
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