Breaking bad email
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Email is one of the top productivity drains. Learn from this presentation and use the activities to help your employees understand how to make good email.
Transcript of Breaking bad email
E mail
MakingGood
What makes bad email?
What makes good email?
What makes you read, remember and respond?
What do you want your reader(s) to do?
OpenRead the introRead throughRememberTake a specific actionThink a certain way
What do you want your reader(s) to do?
Let’s create a good email template
• Compelling subject line• Tiny social opening• Key message• Support for key message• Key message + call to action• Quick social close
Good email template
What do heat maps suggest you should do?
Lessons from heat maps1. Keep it short.2. Concentrate text on the left, with short
paragraphs and sentences.3. Help readers navigate with subheads,
bullets, numbers and other visual aids.
Activity 1
Compose a good email based on the topic and people assigned to you from the Breaking Bad trailer.
Activity 1
Join your group, based on the color assigned with your topic. Starting with 1, take turns retelling the story to each other. Discuss what worked. Pick a spokesperson for your group.
Activity 1
What worked? Why?
Activity 2
Write an email from the chair of a cross-functional project team to employees, outlining how the new system will change how they manage work flow.
Activity 2
Read emails to the other members of your group. Discuss. Pick a new spokesperson.
Activity 2
What worked? Why?
What worst practices should you avoid?
What good practices can you take back to work?
E mail
MakingGood
