Break out: Project Communication and Dissemination - Karen Boers
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Transcript of Break out: Project Communication and Dissemination - Karen Boers
WeBBT 2011
–
session project communication &
dissemination
Agenda
• Introduction
• Testimonials
• Jeroen Poppe (Faronet)
• Koen De Vos (IBBT-iLab.o)
• Fabian di Fiore (IBBT-EDM-Uhasselt)
• Discussion
Why communicate?
• Create economic value
kick-ass innovation without an audience = ZERO impact!
• Create societal value
influence opinion leaders & trigger broad adoption
• Create scientific value
Peer recognition / credibility & attract new research partners & funding (not only through publications!)
How to communicate?
• What’s your main message?
• Limit it to ONE message at a time!
• Who is your target audience?
• What’s their prior knowledge?
• Where can you find them?
• Which format / medium would suit them?
• What’s the tone of voice you need?
• Balance text / visual elements!
• How can you make it as sexy as possible?
• Find a fresh angle
• Go for the unexpected
• A good image tells more than a thousand words!
What can IBBT do for you?
• Standard:
• IBBT website: project page
• Flyer & poster
• News items (newsletter, website, social media)
• Templates & visuals
• On demand:
• Project event
• Project video
• Extended project page / project website
• Press contacts
Flyers & posters
News items & mailings
Project events
Project Videos
PING
Transecare
Waalse Krook
Project websites
Press contacts
Contact us!
The IBBT marcom chicks:
Jothi Blontrock, Katrien Wemel, Karen Boers, Lies Boghaert & Sofie Verhoeve
But how to start
and
what can we learn from the bold people that went before us?