BRC RAMS: October 2018 - March 2019

If you love Joburg, 947 loves you.

If Joburg is South Africa’s heart, then 947 is its racing

pulse. We’re here to keep you in sync with the city and

get you moving to your favourite tracks all day and all

night.

Let Alex Caige wake you up with a smile, then sit

down for breakfast with Anele and her always-

entertaining crew. When you get to work, we’ll be

there to bring the beats and the city’s hottest

happenings, courtesy of Andy Maqondwana and

Ayanda MVP. Catch a lift home with funnymen Greg

and Lucky, then just as you knock off, it’s time for

Zweli and Mantsoe to step up and keep things going.

And we’re not just all music – join us on your favourite

social sites for hilarious videos, competitions and

more! We’re also proud to bring you the most epic

party of the year and Gauteng’s biggest racing event –

Huawei Joburg Day and the 947 Cycle Challenge.

Tune into 94.7 FM every day and never miss a beat!

Following sister station 702, 947 boasts the second highest average household income of all stations

in Gauteng

7 349

7 605

7 873

8 430

12 786

13 671

16 346

16 777

22 298

24 781

30 510

33 121

R0 R10 000 R20 000 R30 000 R40 000

Thobela FM

Lesedi FM

Motsweding FM

Ukhozi FM

YFM 99.2

Metro FM

Power 98.7

Kaya FM 95.9

5FM

Jacaranda FM

947

702

Ave. Household Income

Source: BRC RAMS, Oct 2018-Mar 2019

Source : BRC RAMS, Oct 2018-Mar 2019

947 is the biggest

regional commercial

radio station in

Gauteng.

,

81% of the 947

audience are in

SEM 8-10.

Source: BRC RAMS, Oct 2018-Mar 2019

64% of the 947

audience are

employed on a

full or part basis.

Source: BRC RAMS, Oct 2018-Mar 2019

Like sister station 702, 947 listeners are well educated and economically active.

5%

5%

6%

6%

10%

17%

19%

23%

25%

27%

28%

41%

0% 10% 20% 30% 40% 50%

Thobela FM

Motsweding FM

Ukhozi FM

Lesedi FM

YFM 99.2

Metro FM

Kaya FM 95.9

Jacaranda FM

Power 98.7

5FM

947

702

% of listeners with a tertiary qualification

7%

11%

12%

13%

18%

19%

21%

27%

27%

27%

28%

29%

0% 10% 20% 30% 40% 50%

702

947

Jacaranda FM

Power 98.7

5FM

Kaya FM 95.9

Metro FM

YFM 99.2

Thobela FM

Motsweding FM

Ukhozi FM

Lesedi FM

% of unemployed listeners

Source: BRC RAMS, Oct 2018-Mar 2019

639,000

942,000

1,064,000

662,000

595,000

568,000

7 Day Cume. Mon-Sun (00:00-24:00)

Day Cume. Mon-Sun (00:00-24:00)

Day Cume. Sunday (00:00–24:00)

Day Cume. Saturday (00:00–24:00)

Day Cume. Mon–Fri (00:00–24:00)

4 Week Cume. Mon–Sun (00:00-24:00)

Audience

Age SEM

LSM

0

100

200

300

400

500

600

700

0%

5%

10%

15%

20%

25%

30%

35%

LSM 1 LSM 2 LSM 3 LSM 4 LSM 5 LSM 6 LSM 7 LSM 8 LSM 9 LSM10

Index

Lis

tener

% o

f LS

M

LSM % Index

0

20

40

60

80

100

120

140

0%

5%

10%

15%

20%

25%

30%

15-24 25-34 35-44 45-54 55-64 65+

Index

Lis

tener

% A

ge

Age % Index Ave. Age 38

0

0

0

1

1

1

1

0%

0%

0%

1%

1%

1%

1%

Cluster 1 Cluster 2 Cluster 3 Cluster 4 Cluster 5

Index

Lis

tener

% o

f S

EM

SEM % Index

Source: BRC RAMS, Oct 2018-Mar 2019

28%

51%

11%

10%

African

White

Indian

Coloured

Gender Parents

Are

parents/guardians

Location

Purchase Decision

Mainly or partly

responsible for

shopping in the

household.

Radio

Mobile phone

Vehicle radio

Ethnicity

ACI (Black)

Community Size Device

82%

16%2%

Metro

Urban

Rural

78%

29%

63%7%

20%

68%

85%

0% 20% 40% 60% 80% 100%

Other

Work

Vehicle

Home

49%

45% 55%

66%89%

TGISA 2018 C

Source: BRC RAMS, Oct 2018-Mar 2019

0

20

40

60

80

100

120

140

160

180

200

220

Au

die

nce

s in ‘00

0

The 947 Breakfast Club with Anele reaches 207,000 listeners on average at it’s peak.

Mid mornings deliver up to 112,000 listeners and the Afternoon Drive reaches a high of 85,000 between 18h15 – 18h30.

Source: BRC RAMS, Oct 2018-Mar 2019

A

C947 Bfast Club

Andy

MaqondwanaAyanda MVP

M-Thu : 947

Date Night Various Afternoon drive

M-Thu : Night

Show

Bloc Party w

KaraboFri Bloc Party w

Chrizz Beatz

0

20

40

60

80

100

120

140

160

180

200

220

Au

die

nce

s in ‘00

0

The Weekend Breakfast with Hulisani and Lusky draws up to 170,000 listeners in the morning. The Coca-Cola Top40SA delivers 150

000 listeners on average at its peak.

Source: BRC RAMS, Oct 2018-Mar 2019

Nick Explicit Coca-Cola Top 40SA Bloc Party w Chrizz BeatzVarious Bloc Party w KaraboWKND Bfast with

Hulisani & LuskyMmasea

0

20

40

60

80

100

120

140

160

180

200

220

Au

die

nce

s in ‘00

0

The Weekend Breakfast with Hulisani and Lusky draws up to 168,000 listeners on Sundays. 947 Sundays Nonstop Hits delivers 146 000

listeners between 10:15-10:30.

Source: BRC RAMS, Oct 2018-Mar 2019

Various Nick ExplicitWKND Bfast with

Hulisani and Lusky947 Loves Sundays (Music Mix) eUnite Various

Daypart Audience

00:00-05:00 19,000

05:00-06:00 27,000

06:00-10:00 320,000

10:00-14:00 230,000

14:00-18:00 161,000

18:00-21:00 112,000

21:00-24:00 31,000

Sunday Day CUME

Google Analytics, Triton Digital, Facebook, Twitter

Mon – Fri Week CUME

Daypart Audience

00:00-05:00 65,000

05:00-06:00 210,000

06:00-09:00 683,000

09:00-12:00 455,000

12:00-15:00 406,000

15:00-19:00 545,000

19:00-22:00 295,000

22:00-24:00 86,000

Saturday Day CUME

Daypart Audience

00:00-05:00 25,000

05:00-06:00 17,000

06:00-10:00 339,000

10:00-14:00 234,000

14:00-18:00 161,000

18:00-21:00 119,000

21:00-24:00 51,000

Source: BRC RAMS, Oct 2018-Mar 2019

Website (May 2019)

Unique Users 140 759

Page Impressions 402 796

Social Media (May 2019)

Twitter Followers 338 264

Facebook Fans 241 791

Newsletters (May 2019)

947 122 390

Business Wrap 25 186

EWN 118 444

Streaming (May 2019)

Session Starts 520 270

Listener CUME 117 606

Ave. TSL 01:20

Johannesburg

Johannesburg

Weekdays01:00-05:00 Essential 947

05:00-06:00 Alex Caige

06:00-09:00 947 Breakfast Club

09:00-12:00 Andy Maqondwana

12:00-15:00 Ayanda MVP

15:00-19:00 The Greg & Lucky Show

19:00-22:00 Mon -Thu : The Night Show with Zweli and Mantsoe

22:00-00:00 Mon-Thu: 947 Date Night

19:00-22:00 Fri: 947 Bloc Party Part 1 with Karabo Ntshweng

22:00-00:00 Fri: Bloc Party Part 2 with Chrizz Beatz

Saturdays01:00-04:00 Various

04:00-07:00 Nick Explicit

07:00-10:00 947 Weekend Breakfast with Hulisani and Lusky

10:00-14:00 Coca-Cola Top 40 SA with Zweli and Mantsoe

14:00-18:00 Mmasea

18:00-21:00 947 Bloc Party Part 1 with Karabo Ntshweng

21:00-00:00 947 Bloc Party Part 2 with Chrizz Beatz

Sundays 00:00-04:00 Various

04:00-07:00 Nick Explicit

07:00-10:00 947 Weekend Breakfast with Hulisani and Lusky

10:00-18:00 947 Loves Sundays (Music Mix)

18:00-20:00 eUnite with Euphonik

20:00-00:00 Various

www.primediabroadcasting.co.za

Visit our website to find Audience

profiles, Footprints, Case studies and

more. We look forward to telling your

story…