Brazil..

- a land of contrasts

Made byAline Guimarães Silva

& Marte Bakken Kjenstad

Today’s topics:Today’s topics:

A brief look at BrazilA brief look at Brazil Location, basic facts and historyLocation, basic facts and history

EconomyEconomy IndustryIndustry The populationThe population

Origin, aspects and valuesOrigin, aspects and values The Brazilian business cultureThe Brazilian business culture

A brief look at BrazilA brief look at Brazil

Location:Location: In South AmericaIn South America Bordering the Bordering the

atlantic oceanatlantic ocean Bordering almost Bordering almost

all the other all the other countries on the countries on the continentcontinent

The Brazilian FlagThe Brazilian Flag A symbolic flag:A symbolic flag:

The green represents the The green represents the landscape, especially the landscape, especially the rain forestrain forest

The yellow part The yellow part represents the natural represents the natural richnessrichness

The blue circle in the The blue circle in the middle is the globe, the middle is the globe, the colour represents the skycolour represents the sky

The stars represents the The stars represents the 26 states in Brazil and 26 states in Brazil and are arranged like the sky are arranged like the sky over Brazil at nighttimeover Brazil at nighttime

Order and progressOrder and progress

Basic facts of BrazilBasic facts of Brazil

Original nameOriginal name Federative Republic Federative Republic of Brazilof Brazil

ReligionReligion Roman CatholicRoman Catholic

InhabitantsInhabitants Ca 180,000,000Ca 180,000,000

Total areaTotal area Ca 8,500,000 sq kmCa 8,500,000 sq km

Independence / Independence /

National holidayNational holiday7 September 1822 7 September 1822 (from Portugal)(from Portugal)

ConstitutionConstitution 5 October 19885 October 1988

The Brazilian historyThe Brazilian history Discovered around year 1500 by a Portuguese Discovered around year 1500 by a Portuguese

seafarer, seafarer, Pedro Álvares Cabral, and was under Pedro Álvares Cabral, and was under Portuguese ruling for more than three centuries Portuguese ruling for more than three centuries

Undergone many political changesUndergone many political changes Colony (around year 1500)Colony (around year 1500) Empire (year 1822)Empire (year 1822) Federal republic with an elected president (from 1889)Federal republic with an elected president (from 1889) Dictatorship (ca between1960 and 1980) Dictatorship (ca between1960 and 1980)

Today:Today: Present president is social democratic Luiz Inacio Lula Present president is social democratic Luiz Inacio Lula

da Silvada Silva Promise to reduce poverty and solve social problemsPromise to reduce poverty and solve social problems Most important areas:Most important areas:

The access to educationThe access to education The eradication of illiteracyThe eradication of illiteracy

Economic changesEconomic changes

A lot of changes in the 20th century:A lot of changes in the 20th century: Development in the profitable Development in the profitable

sectors, specially in the industrial sectors, specially in the industrial sectorsector

Reduction in taxes made Brazilian Reduction in taxes made Brazilian products more competitiveproducts more competitive

Large investments, sponsored by Large investments, sponsored by foreign capitalforeign capital

ConsequensesConsequenses

Only a small percentage of the population Only a small percentage of the population were able to benefit of the developmentwere able to benefit of the development Increasing dissatisfaction among the poorIncreasing dissatisfaction among the poor Rich vs poor – bigger difference than everRich vs poor – bigger difference than ever

The foreign capital had to be paid back, with The foreign capital had to be paid back, with interest, and increased the Brazilian debt interest, and increased the Brazilian debt enormouslyenormously

Inflation in the mid eighties put a stop to the Inflation in the mid eighties put a stop to the development. The inflation was on its highest development. The inflation was on its highest in 1994, when it was more than 1000%in 1994, when it was more than 1000%

The time afterThe time after

The fighting of the inflation:The fighting of the inflation: Restrictive monetary policyRestrictive monetary policy Economic reformsEconomic reforms

Recession – eliminated most of the Recession – eliminated most of the jobsjobs Social conflict increasedSocial conflict increased Because of high growth in population, Because of high growth in population,

the situation were particulary hard for the situation were particulary hard for the young peoplethe young people

Industry in generalIndustry in general

Economic stabilization and privatizationEconomic stabilization and privatization Greatest industrial park in Latin Greatest industrial park in Latin

AmericaAmerica Enormous agriculturalEnormous agricultural

potentialpotential

Common Market of the South Common Market of the South (Mercosul) (Mercosul) and Commerce of Americas (Alca)and Commerce of Americas (Alca)

Profitable sectorsProfitable sectors Aluminium:Aluminium:

Great part of the exportationGreat part of the exportation The biggest bauxite deposit in the worldThe biggest bauxite deposit in the world Strong employer sectorStrong employer sector

Agriculture:Agriculture: One of the biggest food-storages in the worldOne of the biggest food-storages in the world Biggest producer of:Biggest producer of:

Orange, sugar, coffee, soya, chicken, beef and cornOrange, sugar, coffee, soya, chicken, beef and corn Oil:Oil:

Big producerBig producer TourismTourism

IncreasingIncreasing Main reasons:The Carnival, the nature, nice weather Main reasons:The Carnival, the nature, nice weather

and beautiful beachesand beautiful beaches

Relations and collaboration Relations and collaboration between between

Norway and BrazilNorway and Brazil Not much collaborationNot much collaboration One important sector for One important sector for

collaboration:collaboration: Oil and gasOil and gas

Norway: Aker and ”Det norske Veritas”Norway: Aker and ”Det norske Veritas” Brazil: PetrobrasBrazil: Petrobras

Joint ventureJoint venture Adubos Trevo and Hydro NorskAdubos Trevo and Hydro Norsk

Import/exportImport/export

PopulationPopulation People from various countries have contributed to People from various countries have contributed to

make the Brazilian population a complex mixture of make the Brazilian population a complex mixture of different culturesdifferent cultures

Three main ethnic groups:Three main ethnic groups: White people (55 %)White people (55 %) Miscegenation of white and black raises and Indians (38%)Miscegenation of white and black raises and Indians (38%) Black people (6%)Black people (6%)

Many different cultures are accepted, and there is no Many different cultures are accepted, and there is no racismracism

Cultural aspects and valuesCultural aspects and values

Education is very important for Education is very important for BraziliansBrazilians

Curious – want to know everything Curious – want to know everything about youabout you

Diffuse-focused and avoid direct Diffuse-focused and avoid direct confrontationsconfrontations

Open-mindedOpen-minded Major difference between rich and Major difference between rich and

poorpoor

Brazilians are friendly, warm and happy Brazilians are friendly, warm and happy and loves to be surrounded by family and and loves to be surrounded by family and friendsfriends

A Brazilian is affected by the temperature A Brazilian is affected by the temperature Temperatures can vary a lot (differ more Temperatures can vary a lot (differ more than 40 degrees between the north and than 40 degrees between the north and the south on the same day)the south on the same day)

The favorite place to be isThe favorite place to be ison the beach, listening toon the beach, listening totypical Brazilian musictypical Brazilian musiclike samba and bossa nova.like samba and bossa nova.

The Brazilian passions:The Brazilian passions:

The Brazilian have The Brazilian have two main passions two main passions in lifein life

FootballFootball

The carnivalThe carnival

The Brazilian business The Brazilian business cultureculture

Relationship-focusedRelationship-focused North vs SouthNorth vs South Indirect approachIndirect approach

Local contactsLocal contacts Trade show/missionsTrade show/missions

First relations and friendshipFirst relations and friendship

then businessthen business

The Brazilian business The Brazilian business cultureculture

Orientation to TimeOrientation to Time South: monochronicSouth: monochronic North: polychronicNorth: polychronic

CommunicationCommunication Expressive Expressive

CommunicationCommunication Nonverbally/body languageNonverbally/body language

NegotiationNegotiation Tough bargainersTough bargainers

ConclusionConclusion

You cannot change overnight what You cannot change overnight what has been the result of a long time of has been the result of a long time of mismanagement and corruption, but mismanagement and corruption, but Brazil is under continuous Brazil is under continuous development. development.

Today the country stands out as the Today the country stands out as the leading economic power and leading economic power and regional leader of South Americaregional leader of South America