BRAZIL 22 Jump Street Online Media Plan · Network Facebook social ads, targetted by 18~24 years...
Transcript of BRAZIL 22 Jump Street Online Media Plan · Network Facebook social ads, targetted by 18~24 years...
Online Marketing Campaign
BRAZIL 22 Jump Street
Online Media Plan
Internet Audience - Brazil
96.7MM
18.7MM
Source: ComScore June 2014
Movie Target Male 18-‐24, fans of franchise
• 24 Days Campaign • R$150.000,00 Media Investment
22 Jump Street - Online Campaign
Target: Male 18-‐24
Fans of franchise, comedy and talent
Strategy
The campaign is composed by: - Publieditorial and video on comedy sites; - The major movie websites with Take Over and standard formats; - Aggressive Facebook Social Ads reaching 15 million fans of genre;���- Interaction between 2 major fanpages kidding about the horror genre; - Google search, media display (Google Display Network) and engagement ads; - YouTube coverage with True View format; - Promoted Tweets generating engagement exploring the content; - Showtime tickets campaign covered by ingresso.com.
22 Jump Street - Online Campaign
Strategy Comedy sites
3 big Brazilian comedy sites: O Boteco da Net, LOL Hehehe, Bobagento
and vlogger 5 Alguma Coisa.
Premium ad Network
Facebook social ads, targetted by 18~24 years fans of comedy, talent
and franchise
Movie Site
1 major Brazilian movie websites 1-day Wallpaper
Multi Home.
Over 8,000 sites ad network running ads on CPV format
(counting after 6”)
Google search, Display ���and Youtube will reach���
fans of the comedy. Social Media
Roadblock during one week
Promoted Tweets engaging users through
movie content
22 Jump Street - Online Campaign
Roadblock during the week.
22 Jump Street - Online Campaign
Reach the target MF 18-24, fans of franchise, comedy, talent.���
22 Jump Street - Online Campaign
Google Display Network + Hover to play Search text ads
YouTube True View InStream
22 Jump Street - Online Campaign
True View
Reach the target MF 18-24 fans of franchise.
Estimated 15 million fans of cast, franchise and comedy.
22 Jump Street - Online Campaign
Social Ads
Brasil – Lucy - Online Media Plan
Full Page Reach Media Video In Text Video
Brazil Reach % 26.60%
Target Unique Users 9.2 MM
Total unique users 96.7 MM Number of Days 24
Imps / Unique Users 3+
Total Imps. Campaign 27,6 MM Recommend Investment
Insidious 2 (Reais) R$ 149.999,96
22 Jump Street - Online Campaign