Brattle food introduction industry

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Company Introduction Brattle Foods Private Limited July 08, 2011

description

information about Brattle food. it is a supply chian company. who supply food products to market leader brand in fast food in India.

Transcript of Brattle food introduction industry

Page 1: Brattle food introduction   industry

Company Introduction

Brattle Foods Private LimitedJuly 08, 2011

Page 2: Brattle food introduction   industry

Background and Overview of Brattle Foods

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Food and cold storages

Operational

Under construction. Start date.Planned in next 6 months. Start date.

Transport operations

Regular primary reefer movements

Occasional primary reefer movements

Local distribution (for 40 stores)40

310

30 Fleet size 170 reefer trucks

People

Mrinal Sinha (Co-Founder)McKinsey & Co.MBA, Harvard Business School

Kunal Agarwal(Co-Founder)AB, Harvard

Kiran Pendri (Co-Founder)AB, Harvard

Alok Shrivastava (VP, Supply Chain)RK Foodland, TCI, Snowman

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Existing facility under expansion

Investors

GTI Capital

L N Mittal family office

George HornigCOO, Pinebridge Investments

85

380

5

17

23

5

10Sept 15, 2012

Sept 1, 2012

Sept 15, 2012

Jan 1, 2012

Nov 1, 2012Feb 1, 2013

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Brattle is a strategic partner for world class companies…

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Key customers Nature of partnerships

Brattle Foods is the service provider of choice for handling, storing, and transporting food products in India for quality sensitive food brands.

Brattle plays strategically important roles in its customers’ supply chains. For instance, Brattle –

• Stores , handles, dispatches every French Fry sold at a McDonald’s or KFC in India from the DC it runs on behalf of McCain Foods

• Transports every piece of chicken sold at a KFC in Northern India

• Is the solution provider and national logistics partner for Café Coffee Day’s supply chain transformation

Scope of work with existing partners

•Warehousing and transportation solution designing

•Warehousing & inventory management

•DC operations₋Order management₋Picking, inspection, dispatches

₋Stock replenishments

•Secondary distribution

•All India Primary transportation

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…and provides services across a range of logistics functions required for the food industry

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Type of service Customer A Customer B Customer C

Importation & customs clearance

Warehousing & cold storage

3PL inventory management

Managing inventory levels

Purchasing / PO placements

Temperature controlled secondary deliveries

Picking & inspection of food

Return logistics

Exclusive primary transportation (frozen chilled, ambient)

Demand-based primary transportation (frozen, chilled, ambient)

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Brattle is also increasingly offering solution design and customized services…

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Type of solution designed Customer A Customer B Customer C

Fleet configuration design

Route planning

Standardizing order sizes, defining unit of delivery

Developing picking & stacking norms

Developing food handling SoPs

Designing processes and process templates for food receiving

Developing end-to-end operational solution, given a landed cost of logistics

Developing order management processes

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…and is a service provider of choice because of its food grade infrastructure and operations…

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Real time temperature monitor

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…a focus on quality, and a commitment to making investments in line with its customers’ needs.

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Key Priorities

1 Provide nationwide, end-to-end integrated services and asset base

3 Develop best-in-class food handling and safety practices

2 Drive down costs by – • taking a long-term approach

through long-term contracts• bringing system wide

efficiencies

4 Invest in line with customer needs

Example initiatives

• Branches started in Mumbai, Bangalore, Hyderabad

• Cold storages being added nationwide

• Introducing 40 feet reefer trucks for bulk primary movements

• Long term contracts with most customers

• Real time temperature monitoring• IT investments to provide inventory visibility

across transportation and warehousing

• All India DC for McCain set up in 2011; tripling capacity in 2012 on McCain ‘s request

• All India DC for Bakers Circle in Kashipur - 2012• Regional DCs in Gurgaon, Bangalore – based on

feedback from multiple customers