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BRASSCOM @ CeBIT 2011

Transcript of Brasscomm Brasil @CeBIT

  • Brazil IT: Regional Leader, Global PlayerValue Beyond Expectations

    CeBITMarch 2011

  • Agenda

    1. Brasscom: Objectives and Agenda

    2. The Brazilian IT-BPO Market

    3. Brazils Value Proposition

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  • About Brasscom

    Position Brazil as one of the top 3 key global IT centers

    Spread the excellence and innovative capabilities of IT to other economic sectors,

    increasing their productivity and quality

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  • Brasscoms Agenda

    INSTITUTIONAL

    Competitive, fair, and ethical IT-BPO sector environment

    REGULATORYHUMAN RESOURCES

    & EDUCATION

    INFRASTRUCTURE

    & INNOVATION

    MARKETING & EXPORTS

    PROMOTION

    Educational programs aligned with the IT-BPO sector

    Strategic programs to support the the IT-BPO sector growth

    Promoting Brazils potential in the IT-BPO sector

    Institutional Relations Strategic Plans Public Relations

    Position Brazil as one of the top 3 key global IT centers

    Productive Development Policy (PDP) Growth Acceleration Plan (PAC)

    Industrial and Technological Development and Trade Policy Investments in innovation for sustainable economic growth Strategic areas: ICT, Energy, Healthcare, Biotechnology, Nanotechnology, Defense

    Investments in infrastructure for sustainable economic growth US$ 300 B 2007 to 2010; US$ 200 B 2011 to 2013 Strategic areas: Energy, Transportation, Housing, Sanitation, Digital Inclusion (PNBL - National Broadband Plan)

    Mega Events: World Cup 2014 and Olympic Games 2016

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  • The Brazilian IT-BPO Market

    Source: Brasscom, IDC TOTAL ICT SPENDING ACCOUNTS FOR 7% OF BRAZILS GDP

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    ICT MARKET

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  • The Brazilian IT-BPO Market - Offshore

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    Application Services 73%Infrastructure Services 16%Others 11%

    IT-BPO EXPORTS

    6Source: Brasscom, IDC

  • The Brazilian IT-BPO Market vs LATAM

    Source: Gartner Emerging Market Analysis, IT Brazil July 2010 7

  • EXPERIENCE AND CAPACITY TO INNOVATE

    SET BRAZIL APART

    Finance Inter-banking fund transfers in real time Sophisticated solutions in automation, internet banking, operations via mobiles, and ATMs Sound and dynamic electronic payment system 514 million cards in the market 5.3 billion transactions

    Manufacturing, Retail and Services Responsible for the greatest volumes of IT investments Intensive use of ERP, BI, SCM, R&D systems, CRM and e-commerce

    E-Government

    Electronic Voting System, Online Tax Returns

    Energy, Food & Commodities

    Telecom, Healthcare

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    The Brazilian IT-BPO Market

  • Brazils Value Proposition

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    BRAZILS VALUE PROPOSITION

    FAVORABLE BUSINESS ENVIRONMENT

    STRONG RESOURCES AND INTELLECTUAL CAPITAL

    CULTURAL AFFINITY

    TOTAL COST COMPETITIVENESS

  • Brazil Economic Strength and Political Stability

    Industry Power

    Top multinationals have been in Brazil for decades IBM: 1917; GE: 1919; J&J:19334th largest manufacturer of aircrafts; 7th largest manufacturer of automobilesWorlds top 5 in regulation of securities and exchanges30+ Brazilian companies in the Fortune Global 500 / Forbes Global 2000 Petrobras, Vale, Embraer, Itau/Unibanco, Bradesco, Banco do Brasil, AB Inbev, CSN, Gerdau, Aracruz, Suzano, Brazil Foods, among others

    Food and Energy Power

    Worlds leading exporter of soy beans, beef, poultry, sugar, orange juice, iron, and ethanolA global reference in the production of renewable energy: biofuels and hydroelectric powerWorlds 10th largest oil reserves: Petrobras set the record for largest ever public offering: US$ 70 billion

    Sources: Economist Intelligence Unit, IMF, World Economic Forum, Gartner

    8th Largest Economy in the World and 1st in Latin America

    2009 GDP: US$ 1.5 T 2010 Forecasted GDP Growth: 7.8%2009 FDI: US$ 25.9 B 2010 Forecasted FDI Growth: 13.3%Strong and diversified IT market: Worlds 8th largest domestic IT market

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  • Brazil Emerging Market Innovation

  • Brazil Case Studies

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  • Highly Skilled Workforce 1.7 million ICT professionals Recognized for their knowledge, commitment and flexibility 100,000 new professionals / year

    Educational Programs 2,281 Universities among Federal, State and Private (MEC, 2006) 6 million students (MEC, 2006) 1,714 academic programs related to ITO-BPO sector More than 250 new public technical schools will be created by the end of 2010 (MEC, 2008)

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    CampinasPorto DigitalTecnopucSao LeopoldoAlfa TechPetropolisUnivapValetecParaiba

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    LondrinaRio de JaneiroUberabaSergipeSao CarlosIptecItajubaBrasiliaCuritiba

    InfrastructureInfrastructure Human Capital and EducationHuman Capital and Education Technology ParksTechnology Parks

    Strong TelecomCountry wide network access184 million mobile phones (2010)15 million broadband (2009)

    Strong EnergyBest among emerging countriesLeader in renewable clean energy: biofuels and hydroelectric power

    Strong TransportWorlds 2nd largest in airports - 34 international / 35 domestic881 weekly-international flights (2009)

    Sound Infrastructure and Human Capital

    Growth Acceleration Plan (PAC) US$ 300 B - 2007 to 2010US$ 200 B - 2011 to 2013

    Brazil Ranks 17th in Scientific Research Worldwide

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  • 92.7 million Afro-Brazilians

    18 millionGerman-Brazilians

    15 million Hispano-Brazilians

    10 million Arabic-Brazilians

    1.8 million Polish-Brazilians

    1.6 million Japanese-Brazilians

    25 million Italian-Brazilians

    Cultural Landscape

  • High Productivity Industry / Business knowledge Cultural compatibility Low-turnover rates

    High Quality Low levels of rework

    Total Cost Competitiveness

    Optimized On-Shore / Offshore Ratio Timezone: Real-time communication

    Nearshore: Lower management / travel costs

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  • Government Support

    Strategic for the Brazilian Government, the IT sector has direct incentives in payroll and

    income taxes, and also in human resources qualification programs

    Law 11774: reduction of social security contributions on company payrolls by 50%

    Law 11908: income tax deductions of 200% of the amount spent on staff training and R&D

    Tax deductions on technology transfers, licenses and royalties

    Fiscal incentives for special projects, such as reduction of Property Tax and Service Tax

    North and Northeast regions: from 40% to 60% of the research-focused staffs salaries subsidized

    Training programs financing, increasing certifications and innovation

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  • Thank You

    sergio.pessoa@brasscom.org.br