Brasil Roadshow

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Transcript of Brasil Roadshow

  • 1. bem vindos@reidcarlberg@joshbirk

2. SSID: CiscoNet-ManageWIFI Username / PasswordOn table http://bit.ly/brazilweek 3. InteractiveQuestions? Current projects? Feedback? 4. http://developer.force.com/join 5. Check Your Developer Edition Environmenthttp://developer.force.com/join 6. http://bit.ly/brazilweek 7. Safe HarborSafe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-lookingstatements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions provesincorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-lookingstatements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projectionsof subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management forfuture operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments andcustomer contracts or use of our services.The risks and uncertainties referred to above include but are not limited to risks associated with developing and delivering newfunctionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate ofgrowth, interruptions or delays in our Web hosting, breach of our security measures, risks associated with possible mergers andacquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivateour employees and manage our growth, new releases of our service and successful customer deployment, our limited history resellingnon-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that couldaffect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal quarter endedJuly 31, 2011. This document and others are available on the SEC Filings section of the Investor Information section of our Web site.Any unreleased services or features referenced in this or other press releases or public statements are not currently available and maynot be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features thatare currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements. 8. Steve SassonEngineered the first digital camera prototype 9. Eastman KodakFiled for bankruptcy in 2012 10. Steve SassonWorked for Eastman Kodak in 1954 11. Customers, Partners, and Employees AreDemanding a New Generation of Apps. Now. 456 Million Tablets at Work 782 Million Smartphones at Work 2009 2010 2011 2012 2013(E) 2014(E) 2015(E) 2016(E) 12. 80% of new commercial enterprise apps will be deployed on cloud platforms in 2012IDC Predictions 2012: Competing for 2020 13. Salesforce PlatformCloud based, multi-tenant, enterprise class PaaS 14. 800,000Force.com developers 15. 9 BillionAPI calls last month 16. 2.5xIncreased demand for Force.com developers 17. YOUare the makers 18. Fundamentals for the EnterpriseMobile Social Identity Data Marketplace 19. Data ModelingDeclarative ApplicationsCreate relationships,requirements and validation rulesApex, Visualforce and APIsautomatically extended 20. Business LogicWorkflows & ApprovalsChatterApex & VisualforceEnterprise APIs 21. Go Mobile, Go Social Mobile SDK for Android and iOS Chatter Mobile and Chatter REST Salesforce Identity & OAuth 22. Extend and MarketHerokuAppExchange 23. AppExchange1,700+ Apps 20k+ Reviews 1.4m+ Installs 24. The Salesforce PlatformBuilt-in Services Your InnovativeInfrastructure ApplicationOperationsPlatformTouchSocial Services Services Services Services Services ServicesAppNetwork Security/Sharing Authentication GlobalizationNative iOS SDK FeedsStorage Integration AvailabilityAPIsNative Android SDK ProfilesOperating System CustomizationMonitoringSecurity HTML5Status updatesDatabase Web ServicesPatch Management Analytics Xcode wizardsGroups App Server Multi-Language Upgrades Search PIN code supportFile sharingWeb Server Workflow BackupIdentityCustom APEX RESTApprovalsData CenterNOCGeo-location MobileMessengerDisaster Recovery TroubleshootingAPIs Presence 25. Now its your turnBuilding a cloud based application 26. DATA MODELING@ReidCarlberg 27. Safe HarborSafe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-lookingstatements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions provesincorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-lookingstatements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projectionsof subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management forfuture operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments andcustomer contracts or use of our services.The risks and uncertainties referred to above include but are not limited to risks associated with developing and delivering newfunctionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate ofgrowth, interruptions or delays in our Web hosting, breach of our security measures, risks associated with possible mergers andacquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivateour employees and manage our growth, new releases of our service and successful customer deployment, our limited history resellingnon-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that couldaffect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal quarter endedJuly 31, 2011. This document and others are available on the SEC Filings section of the Investor Information section of our Web site.Any unreleased services or features referenced in this or other press releases or public statements are not currently available and maynot be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features thatare currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements. 28. Data ModelingDeclarative ApplicationsCreate relationships,requirements and validation rulesApex, Visualforce and APIsautomatically extended 29. Spreadsheet Versus ApplicationRelational DataValidated dataProcess driven workflowsORApproval SystemField AuditingUsers, Profiles and PermissionsEnterprise CollaborationWith the same amount of programming 30. Lets Build an App! 31. Warehouse Application Requirements Track price and inventory on hand for allmerchandise Create invoices containing one or moremerchandise items as a line items Present total invoice amount and current shippingstatus 32. Warehouse Application Requirements Track price and inventory on hand for allmerchandise Create invoices containing one or moremerchandise items as a line items Present total invoice amount and current shippingstatus 33. Warehouse Application Requirements Track price and inventory on hand for allmerchandise Create invoices containing one or moremerchandise items as a line items Present total invoice amount and current shippingstatus 34. Warehouse Data ModelInvoiceNumberStatusCount Total INV-01 Shipped16 $370 INV-02New 20 $200 Invoice Line Items MerchandiseInvoice Line MerchandiseUnits Unit PriceValueNamePriceInventorySoldPinot $2015INV-01 1Pinot 115 $20Cabernet$3010INV-01 2 Cabernet 510 $150Malbec$2020INV-01 3Malbec10 20 $200Zinfandel $1050INV-02 1Pinot 20 50 $200 35. TUTORIALS 1 & 2http://bit.ly/brasilportal-rj 36. BUSINESS LOGICCOLLABORATIONName, Title@twitter 37. Safe HarborSafe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-lookingstatements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions provesincorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-lookingstatements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projectionsof subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management forfuture operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments andcustomer contracts or use of our services.The risks and uncertainties referred to above include but are not limited to risks associated with developing and delivering newfunctionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate ofgrowth, interruptions or delays in our Web hosting, breach of our security measures, risks associated with possible mergers andacquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivateour employees and manage our growth, new releases of our service and successful customer deployment, our limited history r