Brandwatch on Social Media at Gorkana's London 2012: Comms Countdown Panel Event
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Transcript of Brandwatch on Social Media at Gorkana's London 2012: Comms Countdown Panel Event
Big Data meets Big Event
presents Big Challenges
NAOMI TRICKEY: [email protected] | Tel: +44 (0)1273 234 290
April 2012
Contents
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• Olympic volumes of data
• Focus on relevant conversation
• Searches or queries
• Gather/Clean/Analyse/Present
• General Olympics conversation
• Brands
• Athletes’ brand associations
Olympic volumes of data
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of internet users globally engaged in some form of social media in 2011.
Twitter (“the SMS of the internet”):
• ~ 1 billion tweets every five days;
• Beyonce announced pregnancy and Hurricane Irene hit New York, record tweets/second: 8,900;
• 2010 World Cup: highest number of tweets in any one second was ~3283;
• Superbowl: ~7 million tweets over 2 weeks.
Actual usage?: between 1-10 million/day with the potential for peaks of up to 15 million tweets.
~50%
Making sense of the noise
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http://www.brandwatch.com/social-media-monitoring/
What does a query look like?
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((((olympics OR olympic OR olympicgames OR Olympiad) NOT
(winter OR sochi)) OR london2012* OR "london 2012" OR "the
london games" OR thelondongames OR paralympics* OR
paralympic* OR getaheadofthegames OR gaotg OR ldn2012
OR OlympicCountd*wn OR olympicpark OR olympicvillage OR
olympicstadium OR "sebastian coe" OR "seb coe" OR sebcoe
OR sebastiancoe OR iamwenlock OR iammandeville) AND
location:uk) NOT (sex OR porn OR xxx OR viagra OR lesbian*
OR "acai berry" OR "mario sonic"~1 OR "special olympics"
OR site:(amazon.com OR amazon.co.uk OR daniweb.com OR
twitter.com OR au.eurosport.com) OR "ice hockey")
Gather/Clean/Analyse/Present
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http://www.brandwatch.com/social-media-monitoring/
0%
1%
2%
3%
4%
5%
6%
7%
% O
F T
HE
MO
NT
H’S
BU
ZZ
DATE
Conversation so far
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SWIMMING
QUALIFICATION
TRIALSWORLD
ATHLETICS
OLYMPIC
TORCH
STELLA
MCCARTNEY KIT
DOWNING STREET
RECEPTION
Brands?
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Brand reputation
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Where and who?
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TWITTER BLOG FORUM GENERAL NEWS VIDEO
owen_g
DaveHill
GMWatch
JaquesLondon
NemesisRepublic
BBC2012
london_olympics
Telegraph2012
BhopalMedAppeal
0 5 10 15 20 25
TWEETS
Data mash-ups
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http://labs.brandwatch.com/superbowl/
And for London 2012?
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Usain Bolt
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Sources
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• THE TELEGRAPH/http://blogs.telegraph.co.uk/sport/shart/100024365/london-2012-olympics-
twitter-action-at-games-could-be-every-bit-as-competitive-as-the-sport/
• GLOBALWBINDEX/http://globalwebindex.net/wp-content/uploads/downloads/2011/06/Global-
Map-of-Social-Networking-GlobalWebIndex-June-20112.pdf
• WIKIPEDIA/
http://en.wikipedia.org/wiki/Twitter#cite_note-9
• MASHABLE/
http://mashable.com/2011/09/08/twitter-has-100-million-active-users/
• BBC/
http://www.bbc.co.uk/news/uk-politics-17340658
Contact
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EMAIL: [email protected]
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TWITTER: @brandwatch
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