Brandul Ferrero Rocher
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Transcript of Brandul Ferrero Rocher
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Brandul Ferrero Rocher
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Istoria Ferrero Rocher• Compania a fost fondată de Pietro Ferrero în
anul 1946 într-un orășel italian.
• Compania a cunoscut succesul
sub conducerea fiului lui
Pietro, Michele Ferrero.
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• Ferrero a fost aleasă în 2009 cea mai cinstită
companie din lume.
• În prezent compania are 38 de societăți
comerciale, 18 fabrici și în jur de 21.500 de
angajați.
• În 1946, Pietro Ferrero a inventat o cremă de
alune cu ciocolată care putea fi unsă pe pâine,
denumită Pasta Gianduja.
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http://www.youtube.com/watch?v=92rE501745Y
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Misiune
• http://www.youtube.com/watch?v=jZe0CT6f1jw
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Produse
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Nutella
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F
errero Rocher
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Pocket Coffee
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Mon Chéri
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Giotto
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Confetteria
R
affaello
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Hanuta
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Kinder
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Tic tac
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Ferrero Rondnoir
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Gran Soleil
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Pasta Gianduja
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http://www.youtube.com/watch?v=iDaaETgxFJY
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