Brandstrategic balikpapan
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Transcript of Brandstrategic balikpapan
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Yahoo! Proprietary and Confidential. © 2007. All Rights Reserved.
The Changing Business The Changing Business Landscape, Landscape,
Is There a Brand Solution? Is There a Brand Solution?
The Changing Business The Changing Business Landscape, Landscape,
Is There a Brand Solution? Is There a Brand Solution?
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RADICALLY BRANDING RADICALLY BRANDING
Media Business Landscape Media Business Landscape
When The World is FLATWhen The World is FLAT
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Kentucky
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Djarum
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What is a BRAND?
Why is BRANDING important?
What does BRANDING mean for MEDIA?
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What is a BRAND?
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association
Wh
at
is a
BR
AN
D?
name
logo
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WRITE Teh Botol Sosro ON THE BOTTLE AND YOU CAN
CHARGE Rp 3000
Why?Water + Sugar + Tea (put it into
a bottle) = Costs less than Rp125
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Take cheap fabric (the cheapest) make pants using a 100 year
old design = production cost Rp 25,000,-
Why?
PUT THE NAME LEVI’S ON THESE ORDINARY PANTS :
AND CHARGE Rp 725,000,- (no problem)
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ENGAGEMENT
SIZE OF AUDIENCE
RIGHT AUDIENCE
General SitesOfficial SitesTV Program Radio ProgramMagazinesNewspapers
SearchCell Phone AlertsEmailRSS FeedRadio Talk show
StreamingBlogsPhoto SitesVideo SitesInstant Messaging Message BoardsUser Created Community Sites
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Do We have opportunities to leverage spark events to engage target market with an amplified message?
??
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Thank You