FINAL Brandstorm Nationals 2014 PowerPoint [Short Version] - Kiehler Instincts
Brandstorm 2016
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Transcript of Brandstorm 2016
![Page 1: Brandstorm 2016](https://reader036.fdocuments.net/reader036/viewer/2022062503/587693cd1a28abab2f8b6169/html5/thumbnails/1.jpg)
BRANDSTORM 2015
Najlae Bouzanih - Roxane Grimart Ruozhang Liu - Damaris Ramos Vuylsteke
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PART 1 : THE MARKET• THE BRAND• WEAKNESSES• THREATS• STRENGTHS• OPPORTUNITIES
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Positioning :Proven
effectiveness, clinically verified
Mission : « Better life for sensitive skin »
Image :Recommended
by dermatologists
Values :« Prevention - Protection
- Checking »
THE BRAND
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WEAKNESSES WCommunication
Sales points
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THREATS
57%31%
6%7%
L'OréalPierre FabreBiodermaNuxe
Market share
T
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STRENGHTSS
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OPPORTUNITIESO
Evolution of e-commerce VS Physical commerce
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S WO T
HOW CAN WE MAKE THINGS BETTER FOR LRP ?
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PART 2 : OUR STRATEGY• OUR CAMPAIGN• BUSINESS OBJECTIVES & STRATEGY• TACTICS
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« Every skin is unique »Summer campaign
Sports
Friends
HolidaysMusic
Social Networks
Fashion
Travels
Young People from 15 to 25
PartiesSchool
TV
Fun
Laughing
Love
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Attract young people
Reach them through social networks
Increase visibility
Diversification of sales points
Skin cancer awareness
Give more information
BUSINESS OBJECTIVES & STRATEGIES
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AND EVERYTHING COMBINED TOGETHER…HERE ARE THE TACTICS !
A Contest
Pop up stores
Online advertisment & Media strategy
Get bloggers involved
Calendar
Mobile application
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AND EVERYTHING COMBINED TOGETHER…HERE ARE THE TACTICS !
A Contest
Pop up stores
Online advertisment & Media strategy
Get bloggers involved
Calendar
Mobile application
![Page 14: Brandstorm 2016](https://reader036.fdocuments.net/reader036/viewer/2022062503/587693cd1a28abab2f8b6169/html5/thumbnails/14.jpg)
OUR CONTEST!!
STEP 1
TAKE A PICTURE OF YOU ALONE OR WITH
FRIENDS ON SUMMER HOLIDAYS
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OUR CONTEST!!
STEP 2 – Share it on facebook or instagram with #EveryskinisuniqueLRPcontest
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OUR CONTEST!!STEP 3 – What do you WIN ??
The Funniest picture will win a trip to HAWAII for
two !!« 1 picture =1€ ! »
YOU WIN & YOU GIVE WHILE HAVING FUN !! WHO’S IN ??!!
In collaboration with
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OUR HOMEPAGE
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HOW TO CREATE A BUZZ ??
HOW TO MAKE PEOPLE AWARE OF THIS CONTEST ??
SO NOW YOU PROBABLY WONDER…
…HERE IS THE SOLUTION !!!
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AND EVERYTHING COMBINED TOGETHER…HERE ARE THE TACTICS !
A Contest
Pop up stores
Online advertisment & Media strategy
Get bloggers involved
Calendar
Mobile application
![Page 20: Brandstorm 2016](https://reader036.fdocuments.net/reader036/viewer/2022062503/587693cd1a28abab2f8b6169/html5/thumbnails/20.jpg)
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POP UP STORESPorte de NamurRue Neuve
Bourse – Antoine Dansaert
Shopping de Woluwé
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AND EVERYTHING COMBINED TOGETHER…HERE ARE THE TACTICS !
A Contest
Pop up stores
Online advertisment & Media strategy
Get bloggers involved
Calendar
Mobile application
![Page 23: Brandstorm 2016](https://reader036.fdocuments.net/reader036/viewer/2022062503/587693cd1a28abab2f8b6169/html5/thumbnails/23.jpg)
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MEDIA STRATEGYTO WIN A TRIP
TO HAWAII
Click here
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AND EVERYTHING COMBINED TOGETHER…HERE ARE THE TACTICS !
A Contest
Pop up stores
Online advertisment & Media strategy
Get bloggers involved
Calendar
Mobile application
![Page 27: Brandstorm 2016](https://reader036.fdocuments.net/reader036/viewer/2022062503/587693cd1a28abab2f8b6169/html5/thumbnails/27.jpg)
BLOGGERS
Milkywaysblueyes
LufyMakesYouUp
They will talk about the contest and also
participate !In return, they get free products from La Roche Posay
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AND EVERYTHING COMBINED TOGETHER…HERE ARE THE TACTICS !
A Contest
Pop up stores
Online advertisment & Media strategy
Get bloggers involved
Calendar
Mobile application
![Page 29: Brandstorm 2016](https://reader036.fdocuments.net/reader036/viewer/2022062503/587693cd1a28abab2f8b6169/html5/thumbnails/29.jpg)
MAY JUNE JULY AUGUST
CALENDARContest
From mid June to the end of AugustPop-up stores
Month of June and month of JulyOnline AdvertisementFrom May to mid August
BloggersBeginning of the contest June
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AND EVERYTHING COMBINED TOGETHER…HERE ARE THE TACTICS !
A Contest
Pop up stores
Online advertisment & Media strategy
Get bloggers involved
Calendar
Mobile application
![Page 31: Brandstorm 2016](https://reader036.fdocuments.net/reader036/viewer/2022062503/587693cd1a28abab2f8b6169/html5/thumbnails/31.jpg)
APPLICATION« As a user, I would like to receive information every morning on how to solve my skin problem of the day so I can get it fixed as soon as
possible »
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THE END
THANKS FOR LISTENING