Introducing NETWORKED DESTINATIONSTM

NETWORKED DESTINATIONSTM

Cities

100+Locations

6000+Destinations

20+Captive Audience/M

80+ Million

FOCUSED

ORGANIZED

SCALE

CAPTIVEWell Controlled Environment Receptive Audiences

Zero Down Your TGLargest Pan India Network

w h y NETWORKED DESTINATIONSTM

G e a r s o f b r a n d i n g a n d e n g a g e m e n t

Product Display

Poster/Wall Mount

Product sampling

Deliveries

G e a r s o f b r a n d i n g a n d e n g a g e m e n t

Scroller

Tray Mats

Launch Event

Inserts/Flyers

G e a r s o f b r a n d i n g a n d e n g a g e m e n t

Activation

Tent Cards

Product Demonstration

Lead Generation

R e c e n t a s s o c i a ti o n s

Campaign Objective: Joy in Every Test-DriveTo build a consumer engagement activity and driving the consumers to the nearest Maruti showrooms to

avail Test- Drive.

Solution: The activity was build around the idea of Joyful driving. A special Joyful meal was created and customers were encouraged to participate in the contest ‘Joy in every

Test- Drive‘ . Traymat, Contest form, Counter Top standee, Roll up Standee, Scroller, and shop front were

branding elements taken for the activity across 60 McDonald’s stores in Delhi- NCR Region.

Result: The activity helped generated about 10000 entries in 30

days out of the 60 McDonald’s stores.

JOY RIDE meal alliance for Maruti Ritz.

Line App

Campaign Objective:Creating awareness and promoting new dark chocolates

among its Core TG.

Solution: The activity was build around the idea of letting the

customer taste the product. A special sampling activity was done in 6 stores where in the first 150 lucky customers got

the Chocolate. .

Cadbury Bourneville Sampling

Campaign Objective:

To build high levels of awareness for the new phone along with direct consumer experiences.

Solution:

The activity was executed across top 10 cities in 178 outlets. A manned kiosk was used as a platform to give out

product demos.

Result:

A whopping 6,58,863 demos + leads were accounted for.

Samsung Galaxy Note Demos

Campaign Objective: To amplify the Sales Promotion offer on

purchase of Headphones

Solution: Shortlisted 30 CCD’s across Delhi NCR which were in close proximity to retail point where

these headphones were available and executed a “Tray Mat” activity.

The creative highlighted the on-going offer and also gave the address of the nearest store there

by resulting in higher walk-ins to these retail outlets.

Philips

Campaign Objective:To create awareness about Dettol Hand wash and healthy

eating habits.

Solution: Tray Mats were used to remind people for washing hands

before eating. A complete branding zone was created inside the outlets with the help of Posters, Tent Cards & Tray Mats. Dettol

hand wash dispensers were also kept inside the washrooms.

Result:It worked as a highly effective medium for deploying the

message of healthy eating habits.There was a perfect sync between the message “hand

wash” and the destination “McDonald’s”.

Dettol Healthy Hand wash

Campaign Objective:To create awareness about AirBnB and

increasing the user base from India to the website.

Solution: Gratify customers by giving high value

AirBnB coupons. The targeted cities were Delhi, Mumbai & Bangalore. In Store

Branding with a Standee accentuated the Campaign visibility.

AirBnB activation

Campaign Objective:

To build awareness of the launch of their new product variant under the brand ‘Sunfeast Dream Cream’ and let

the customer taste it.

Solution:

The activity was executed across 125 McDonald’s stores in India. Counter- top standees and Tent Cards were used to

brand the product inside the McDonald’s stores. Also, Free Samples of the products were given out across the counter

with every Bill.

Result:

Over 3 million Product Samples were given out during the activity.

ITC ‘Sunfeast’ Sampling

Playing on the Tag Line, “Love has a new Language” we made an ENGAGE Love

Zone at Oxford Bookstores.

Activity Flow:A standee informing about the new “Engage Love Zone” greeted the patrons at the entry.

They proceeded towards the Love Zone expecting to find the best and the latest

romantic novels, but were pleasantly surprised to see all variants of Engage Deodorants.

Sampling and trials were facilitated

ITC Engage