Interactive Mobile Marketing Opportunities for State Farm

Copyright © 2010 - Brandstand™. All Rights Reserved.

Introduction to Brandstand

What is a Brandstand?

Brandstands feature and promote a company’s brands, products and services, and allow companies to uniquely interact with fans and event attendees.

Brandstand allows you to Brand The Experience™

What is a Brandstand?

o Innovative opportunities to attract, engage and entertain audiences

o Opportunities easily extend to other brands and marketing partners

o Create a positive and calculated return on marketing investment

Introduction to Brandstand

Brandstand Features

1. Engineering, Towing &Portability

• Robust, Durable Design

• Engineered for Convenience (Brandstand Bloom Video)

• Available in four standard models:

• Highway Towable Model

• Low Speed Towable Model

• Semi Portable / Stationary Model

• Hospitality / Concession Model

• Street-legal vehicle with VIN

Brandstand Features

2. Self-Contained Power

• Allows Brandstand accessory use when standard electricity is unavailable

• On-board power inverter transforms 12-volt current into quiet, continuous uninterrupted AC power

• Back-up generator and built-in charger repeatedly replenish battery levels to produce an unlimited power supply

Brandstand Features

Copyright © 2010 American Brandstand™ All rights reserved.

3. Multimedia Entertainment

• Entertain crowds with numerous audio, visual and interactive options

• Highest quality multimedia components designed for high durability in harsh environments

• Ultra Bright PANTEL Outdoor Flat Screen TVs (Robb Report Recommended)

• DVD / CD Players / Satellite Radio / Multimedia Gaming• Performance Sound System• Overhead & Interior Lighting• Computer & Wi-Fi Networking Configurations

Brandstand Features

4. Beverage Systems

• Mobile solution for beverage sales

• Multiple-product draught beer configurations (easily accommodates up to 4 - ½ barrel kegs)

• Retractable high-capacity commercial grade ice coolers

• Onboard beverage mixing systems

• & cooling systems

Brandstand Features

5. Branding

• Rapid Panel System™ (RPS) allows for quick and easy multi-use opportunities

• Extend Brandstand opportunities to marketing partners

• Use Brandstand’s multimedia features to to create a total brand experience

Brandstand Features

6. Interactive Marketing & Data Collection

• Engage fans and event attendees with multimedia applications including:

• Contests• Email List Sign-Up• Fan Assistance• Ecommerce applications including merchandising,

subscription services, ticket sales• Wireless Internet connectivity available

Brandstand Features

Brandstand Benefits & Uses

Mobility

o Engage fans and event attendees in venue, outside venue or off premises

Flexibility

o Rapid Panel System™ allows for multiple brands to be easily swappedo Multi-use (marketing, merchandise, food/beverage)

Brandstand Benefits & Uses

Fan Development & Engagement

o Affinity group marketing

o Interactive games and contests

o Autograph Signings

o Sell merchandise (including online ecommerce)

Brandstand Benefits & Uses

Revenue Streams

o Collect valuable marketing datao Ecommerceo Cateringo Corporate sponsor functionso Food and beverageo Branding / signage opportunities for ball club partners

Brandstand Benefits & Uses

Interactive Mobile Marketing Opportunities for State Farm

Copyright © 2010 - Brandstand™. All Rights Reserved.