BrandSlip PitchDeck
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Transcript of BrandSlip PitchDeck
Problem
There are mid-level influencers with large followings (50k +) across various platforms struggling to monetize their audiences.
Brands of all types recognize the importance of engaging with fans through creative and innovative ways including video-based social media.
Product- BrandslipMarketplace where brands and mid-level influencers on Vine, Instagram, Youtube and even public
speaking figures can bid for opportunities to collaborate. Brands get exposure and influencers monetize their following.
Brand/Influencer Dashboard Profile Pages
Search for Brand/Influencer ProfilesSearch for BrandSlips/BrandSlip Suggestions
Product- Features
Newsfeed for brands and influencers to follow each other, inbox messaging
Save your favorite brandslips to look at
later
Reviews and Ratings
Brands can post what they are looking for AND bid on influencer brandslips. We also have public speaking
brandslip, for example DJ’s can shout out brands!
Influencers can post their opportunities and bid on the
opportunities posted by brands
Search for opportunities and brands/influencers
profiles based on demographics
Value Proposition
Affordable for brands of all sizes,
target market effectively
Helps generate buzz, potentially viral,
builds audience
Can manage analytics of each of our campaigns on
our own
Monetize your following and
audience
Work with brands that interest you, get
to be creative
Build life long partnerships with
huge brands
Brands Influencers
Market Size
Company Sponsorship/Influencer!Market Size has grown!5% since 2009 every year
5%$46.8 Billion
Companies spend $46.8 billion annually on Sponsorships/Influencer marketing and story telling
“Video has been the fastest and most consistently growing medium for content marketing—in this survey 62% of respondents now report using video in their content marketing. Branded video is closing in on web and print as one of content marketing’s most common form.”
Lori Rosen, Executive Director, Custom Content Council
Competitors
Niche.co
Sponsify
Brand Agencies
Raised 550k 11/2013. Connects creators on Vine and Instagram
with brands.
Raised 175k 11/2012. Sponsify connects content creators with
brands looking for product placement, endorsement or viral
video
BrandSlipNiche.co is not a marketplace. They connect brands with
creators by facilitating the matching themselves. Furthermore, they are heavily involved in the creative process. BrandSlip is a free flowing marketplace that
allows the creatives to collaborate with brands they like and vice versa.
BrandSlip is focused on Vine, Instagram, Youtube and even public speaking brandslips. Sponsify is only focused on
Youtube. We also aren’t just focused on product placement.
BrandSlip is not running campaigns. We are a one off marketplace place between creators/influencers across various platforms and brands. BrandSlip can be used for brands of all types includes musicians trying to promote music, startups, big brands, smaller promotions and more.
We are affordable for brands of all sizes.
Customer Acquisition
Launch
Growth
Maturity
Referrals
Word of Mouth
Network/Reaching Out
SEO
Social Media Marketing
Content Marketing
PR
Ambassador Program
Opt-in Email Marketing
Offline Brand Outreach
Revenue Model
Private Beta Growth Maturity
Team
Advisors
Founder of Ivy Sports!Symposium!CEO of Chaney!Sports Group!Forbes 30 under 30!Entertainment!Princeton Alum
Investor in the!Collaborative Fund,!Co-founder of Kiva!and Profounder.!Invested in Kofi!Frimpong on Upstart.
Princeton!Raised 100k for previous venture !Former CEO at MyGZpoints!Co-Founder and CEO at Mealtics.com!Former Business Analyst at Hailo
University of Arizona!Raised 100k for previous venture!Project Manager at Mealtics.com!Co-Founder and Former COO at MyGZpoints!Marketing/Web Design
Chris Chaney Jessica Jackley
Kofi Frimpong!Co-Founder/CEO
Joe Lipper!CTO
William Lee!Co-Founder/COO
UCLA!Ruby on Rails/MySQL/HTML/CSS!Freelance Developer!Former Co-Founder of Lapel!
TimelineLooking to raise
$750k by June 2014
Launch March/April 2014 75 influencers, 50 brands
already signed up
By April 2014, over 100 brandslips
complete
June 2014, Add analytics component.
International.
June 2014, over 500 brandslip
transactions
June 2014, over $100k in revenue
Summer of 2014, International brands;
increase public speakers
Assumptions1) Average brandslip $200
2) Influencers do no more than 3 brandslips a week
3) Over 30 public speakers by Summer 2014
4) Won’t charge monthly fee